Similarities and Differences of Chinese Translation Theories And Western Translation Theories

Translation theories are based on the different languages and cultures.The difference is not clearly defined,so there is a place of mutual integration that can be used interchangeably.Theyall regard author’s meaning and style as a core to translate a good product.Comparatively,Chinese theories focus on expressing the general meaning of the author,but Western theory emphasizes equivalence of details on translation and response of reader.In the translation practice,according to different theoretical texts and different stages of the translation process,the Chinese and Western translation theories are combined to apply them for making up for each other's deficiencies,which can help our translators to solve the problems in the process of translation improve the construction of Chinese theories.

Brief Introduction to Chinese Translation Theories

Translation,as an activity in human history,has been discussing heatedly.In general,since mankind started translation activities,the study of translation has never ceased.Discussions about translation have become so frequent that various translation theories have been formed gradually in Chinese.The thesis gives a brief introduction to Chinese translation theories and the reasons of their existing.At last,as to the issue of establishing the Chinese translation theories,the author agrees to establish Chinese translatology.

On Translation Strategies of Commercial Advertisements From the Perspective of Skopos Theory

In a highly competitive market,excellent advertising translation can better promote brands.By adopting the three principles of Skopos Theory,this paper discusses the E-C translation strategies of commercial advertisements based on specific advertising translation cases,and proposes translation methods of literal translation,free translation,paraphrase,and augmentation,as well as rhetorical methods of homophonic puns,aiming to improve the quality of commercial advertisement translations,enhance the publicity effect,and achieve brand marketing.

Transcreation in Advertisement Slogans from the Perspective of Communicative Translation Theory

Through in-depth analysis of advertisement slogans,the present study probes into the unique contribution of trancreation in conveying brand messages and triggering emotional resonance of the audience.The study firstly outlines theoretical basis of transcreation from the perspective of Communicative Translation Theory,emphasizing its uniqueness in the traditional translation paradigm.Then the four key steps of transcreation,including in-depth understanding of the brand essence,sensitive response to cultural differences,flexible use of language skills,and incorporation of creative elements,are examined by means of case analysis in advertisement translation.Finally,the article sums up the positive impact of transcreation on cultural exchange,brand communication and translation field,particularly in the era of globalisation.

Research on the Chinese Translation of Brand Advertisements from the Perspective of Skopos Theory

This study is based on the Skopos theory,using the translation of selected brand advertising slogans as examples.It analyzes the characteristics of advertising slogans and summarizes translation strategies to illustrate the research value of translating advertising slogans into Chinese.This research aims to help domestic consumers accurately understand the meaning of imported product advertisements and provide reference for the translation of domestic brand advertisements,thereby contributing to the development of national enterprises.

A Comparative Study of Chinese Translations of Tagore’s Stray Birds From the Perspective of the“Three Beauties Theory”

For more than 60 years,Mr.Xu Yuanchong has been devoted to education.He has not only made remarkable achievements in translating from and into Chinese,English,French and other languages,but has also developed his own unique concept of translation.Since 1950,he has always adhered to the“Three Beauties Theory”,believing that translation should not only rely on the original text,but also realize the“beauty of meaning”,“beauty of sound”,and“beauty of form”.Based on Xu Yuanchong’s“Three Beauties Theory”,this paper takes Zheng Zhenduo’s and Feng Tang’s Chinese translations of Stray Birds as an example to explore in depth the specifics of poetry translation theory.The study summarizes the similarities and differences between these two translations in embodying the“three beauties”,providing insights into the Chinese translation techniques of philosophical prose poems.This endeavor seeks to offer valuable insights for the comparative study of Stray Birds translations。

On the Study of the Translator's Position in Traditional Translation Theories

In traditional translation theories, the author and the translator, the original text and the translated text are in the binary oppositions. Both author-centeredness and text-centeredness are in authoritative positions. Moreover, there are some incorrect viewpoints about the translator's position in the traditional translation theories. In this case, this paper will analyze the translator's position in the traditional translation theories comprehensively.

Analysis of the Subtitle Translation of The Shawshank Redemption from the Perspective of the Skopos Theory

Translation is an important communication skill between different languages.In modern society,audiovisual products are distributed to worldwide areas as a popular means of mass media.As the globalization of economy and culture is advancing in the new century,audiovisual subtitle translation plays an increasingly important part.Good subtitles can enhance the audience’s experience of appreciating foreign films and make cultural communication more effective.This thesis conducts a brief survey on the strategies for film subtitle translation using the case study of the famous film The Shawshank Redemption.In this paper,based on Skopos theory,the author made a comprehensive analysis of subtitling activities and pointed out that subtitling,as a specialized area of translation,is not only guided by translation studies but also under the constraints of film properties.The Skopos theory of film subtitle translation is to provide,within the constraints of time and space,a well-translated subtitle that can contribute to a good understanding of what is happening on the screen.In short,the end justifies the means.Therefore,during the process of subtitle translation,the subtitler should take all the factors into consideration to identify the translation purpose,and then adopt corresponding translation strategies.From this perspective,the author takes the Skopos theory as instruction and applies the reduction and addition method to analyze the film subtitle translation.In the age of globalization,foreign films are increasingly entering people’s lives.Watching foreign films is a popular and effective way to understand foreign cultures.However,in China,subtitle translation has not attracted as much academic attention as it deserves and few theories could be appropriately applied to subtitle translation.Therefore,the author hopes that subtitle translation could be paid more attention in terms of cross-cultural communication.

Research on Chinese-English Translation of Enterprise Publicity Materials from the Perspective of Adaptation Theory

As the process of economic globalization continues to advance,China has undergone earth-shaking changes.High-quality products and promotional materials are crucial for Chinese companies to go global and build their brands.The English translation of external promotional materials is crucial.However,some companies do not pay enough attention to their publicity,resulting in a low international status.This paper analyzes the Chinese-English translation of enterprise external publicity materials from the perspective of adaptation theory,thereby exploring the translation strategies adopted under the guidance of adaptation theory,hoping to provide some references for related translation practices in the future.

The Translation of Chinese Literature under the Theory of Translation Compensation

In order to promote the exchange of Chinese culture with foreign countries,translators bear an important mission in the process of cross-cultural communication.Although there are cultural differences,we can achieve cultural dissemination and exchange through continuous cultural dialogue.As an important way for foreign scholars to understand the history of the Shang and Zhou Dynasties in China,the translation of historical texts is crucial.Multiple typical cases are selected under the guidance of the translation theory of compensation to use relevant methods or techniques from the three levels of language,culture,and aesthetics to compensate for the loss of Li Xueqin’s The Origin of Ancient Chinese Civilization in English translation proofreading.

Research on the Problematic Consciousness of Western Translation Theories

From sticking to certain western translating theory to combining western translating theories to eastern translating theories,the problematic consciousness keeps implicit on the way to seeking translating rules. However,when researching on the problematic consciousness of the western translation theories,the paper finds that the translation theories of the western linguistics aim to strengthen the western centrism thought;the translation theories of the western culture attempt to deconstruct the western centrism thought through translation. The ideology,time and region of the problems concerning translation lead to the distinctiveness of translation theories,reducing its general characteristics. As a result,the construction of the modern Chinese translation theories must be based on the present translation problems instead of adopting the western translation theories or combining the western and eastern translation theories.

On Causes of the Phenomenon of Oscar Wilde’s Translation Into China Based on Poly-System Theories

Based on a theoretical framework adapted from the theories of Itamar Even-Zohar,this paper puts the translation of Oscar Wilde’s works into the dynamic historical context of the Chinese cultural poly-system and attempts to explore which factors prompted Oscar Wilde’s works to be first introduced and translated into China.

The Dissemination, Influence, and Reception of the Modern Western Translation Theories in China

Modern Western translation theories have exerted a great influence upon the Chinese translation fields. The author of the present paper believes that science has no boundaries and nationality. It is advisable and necessary to learn and absorb what we do not know and then make the best use of the knowledge. The author tries to analyze what the western translation theories have brought to us, the advantages and disadvantage of them, and finally put forward the possible attitude we may take to the western translation theories.

C-E Translation of Public Signs in Xi'an under the Guidance of Skopostheorie

Public signs are widely used in our lives, and increasingly play a significant role with the boom of international tourism. Xi'an, as a major tour destination of China, needs more accurate public signs. Skopostheorie offers a new perspective for translation and translating. In Skopostheorie, translation is seen as translational action with purposes. The TT which doesn't achieve the function and purpose is not an adequate translation. In this thesis, C-E translation of public signs under the guidance of Skopostheorie in Xi'an is discussed.

Type Synthesis of Fully Decoupled Three Translational Parallel Mechanism with Closed-Loop Units and High Stifness

In order to solve the problem of weak stifness of the existing fully decoupled parallel mechanism, a new synthesis method of fully decoupled three translational (3T) parallel mechanisms (PMs) with closed-loop units and high stifness is proposed based on screw theory. Firstly, a new criterion for the full decoupled of PMs is presented that the reciprocal product of the transmission wrench screw matrix and the output twist screw matrix of PMs is a diagonal matrix, and all elements on the main diagonal are nonzero constants. The forms of the transmission wrench screws are determined by the criterion. Secondly, the forms of the actuated and unactuated screws can be obtained according to their relationships with the transmission wrench screws. The basic decoupled limbs are generated by combination of the above actuated and unactuated screws. Finally, a closed-loop units construction method is investigated to apply the decoupled mechanisms in a better way on the high stifness occasion. The closed-loop units are constructed in the basic decoupled limbs to generate a high-stifness fully decoupled 3T PM. Kinematic and stifness analyses show that the Jacobian matrix is a diagonal matrix, and the stifness is obviously higher than that of the coupling mechanisms, which verifes the correctness of the proposed synthesis method. The mechanism synthesized by this method has a good application prospect in vehicle durability test platform.

The Translation Strategies of Chinese Reduplicated Words From a Skopos Theory Perspective

This paper explores the translation strategies for Chinese reduplication to English from the perspective of Skopos theory. Drawing on previous research on the semantic functions of reduplication, the paper analyzes the three main types of semantic changes in Chinese reduplicated words: intensification of meaning, moderation of meaning, and addition of meaning. The paper then proposes different translation strategies for Chinese reduplication, including same-word repetition, near-synonym repetition, “have a try” form, “noun(pl.) + of” form, and “all”, “each”, and “every” pattern. Finally, the paper emphasizes the importance of understanding the intended communicative function of the reduplicated words and the need for flexible handling in order to achieve a natural translation with better readability.

Semantic Changes and Translation of Chinese Buzzwords of COVID-19 Pandemic

As a unique cultural product of the pandemic era,the COVID-19 pandemic buzzwords fully reflect the characteristics of the time.The paper applies the prototype theory to classify the semantic changes of the pandemic prevention buzzwords into two types:semantic evolution and semantic variation,and briefly discusses the implications of the prototype theory for translating the pandemic prevention propaganda slogans based on understanding the semantic changes to help people further understand the pandemic buzzwords as well as related social realities.

A Study on German Translation Strategies of Culture-Loaded Words in Documentary Hexi Corridor(Expert)by Adaptation Theory

This paper deals with the translation strategies of Chinese Culture-Loaded Words from the perspective of adaptation theory.It is based on the translation text of the sixth episode“Silk Road”and the seventh episode“Dunhuang”of the documentary Hexi Corridor.Many words with Chinese cultural connotations appear in the subtitles of this documentary.This paper will be divided into four parts.The first part and the second part deal with the basic theories,i.e.,definition of Chinese Culture-Loaded Words and of adaptation theory.The original text is analysed in the third part.This part deals with the background and specifics of the language of the documentary film Hexi Corridor.The fourth part deals with the difficulties encountered by the author in translation practice and the corresponding solutions adopted by the author.The translation difficulties are solved by five translation methods,namely transliteration,loan translation,substitution,interpretation,and adaptation.

An interpretation of J. C. Catford＇s A linguistic theory of translation

J. C. Catford is a world-renowned British linguist and translation theorist, and also an outstanding representative of the linguistic school of translation. His famous work A linguistic theory of translation was first published by Oxford University Press in 1965, and republished in 1967. It was among the list of the series of language and linguistic studies of Oxford University. This essay attempts to interpret this great book in five aspects, namely, definition of translation, types of translation, translation equivalence, transference, and limits of translatability, and tries to probe into the positive impact of its theories on the development of translation theory and its limitations.

Translation Studies在中国的名与实——兼谈翻译学的学科范围和界线问题

Translation Studies在当今中国学界名实不符,名实不符造成学科概念混淆,学科概念混淆造成学术理路混乱,学术理路混乱造成翻译理论与翻译实践关系失调。二者关系之失调致使翻译实践常失去规矩方圆,翻译理论多流于清谈空论,所谓翻译研究成了一方谁都可以在里边建构理论的无界限领地。针对这种现状,本文辨析了均用Translation Studies为其能指的译介学和翻译学之差异,指出了两个学科学科概念混淆的原因,明确了译介学和翻译学各自的学科概念,并呼吁翻译学应划定学科范围,保持学科特点,恢复翻译理论和翻译实践之间的良性互动关系。