A Study of Su Mansu's Literary Translation and His Translation Principles

Su Manshu was a writer and translator in modern China. In addition to his fruitful literary creation, in the aspect of translation, he translated a lot of poetry in English literature, Hugo‘s Les Miserable's and also some Indian literary works. He is good at making use of old verses to translate poetry. As to translation principles, he advocates "translation without increasing", "translation without increasing ornaments," and practices the method of "translation according to the source text context".

Principles and Translation Strategies to English Numerical Idioms

Numbers are a special kind of language.Numerical idioms refer to the idioms containing numbers.In both Chinese and English languages,numbers have magical uses.They have deep ethic and historical color and show different cultural character istics vividly.This paper tries to discuss the translation strategies to the English numerical idioms,with the aim of narrowing the culture gap between eastern and western countries.

Translation Principles of Chinese Ethnic Minority Classics:A Case Study on the English Translation of Yimakan Mandu Mergen

Different translation principles may result in different translation products Chinese and foreign scholars put forward a lot of insightful and perceptive views on translation principles based on their plentiful translation practice.Taken the Hezhe Peo ple’s oral tradition Yimakan Mandu Mergen as an example,the paper probes into the English translation principles and strategies of Chinese ethnic minority classics.

“Three Beauties”Principle in the English Versions of“Jing Ye Si”--Translations by Xu and Fletcher as Examples

“Jing Ye Si”is a classical poem with international influence by the Chinese poet Li Bai in the Tang Dynasty,which expresses the poet’s deep nostalgia.This paper compares and analyzes its two English versions translated by the Chinese translator Xu Yuanchong and the British translator W.J.B.Fletcher based on the“three beauties”principle(beauty in sense,beauty in sound,and beauty in form),and discovers that the English version of Xu basically achieves the unity of the“three beauties”,while the English version of Fletcher realizes the“beauty in sound and form”,but deviates from the“beauty in sense”mainly owing to the inaccurate comprehension of the moon as an image and other factors.This analysis may afford us with certain reference in poetry translation.

The Analysis of the Principles of Brand Translation

An external manifestation of a brand is a name, a symbol. In recent years, scholars at home and abroad on brand naming strategy for a lot of research. This article analyses some of the brand naming policy, and discussions from the perspective of translation method to the conclusion that brand names translation method: A preliminary framework. The author approaches the export business with some interrelated suggestions accordingly and hopes it can benefit in terms of translation of brand names.

Analysis on the Features of Business English and Its Translation Principles

The world economy is interrelated and changing so fast that china has to think globally to grow and prosper in order to have a closer relationship with the international market. In this process language is undoubtedly necessary and business English is one of the most important ones. Business English requires to be explicit, professional and accurate; therefore, its translation should also follow these principles. This paper tends to analyze the features of business English and demonstrate how to realize effective translation.

The Translation of Political Documents Guided by Cooperative Principles

格莱斯的会话合作原则及其四准则不仅适合人类口语交际,也适合翻译。翻译也是一种"会话",也应当遵守格莱斯的会话合作原则。根据会话合作原则的四准则和政治文献的特点,作者认为在翻译政治文献过程中可采用选词法、诠释法、减译法、增译法、轻化法、直译加注法、意译、借词法、创造性翻译法等几种翻译方法。

Principles and Methods of the Terminology Translation

Technical Terminology refers to the professional terms of science and technology.The translation of technical terminologies be comes more and more important and urgent with the development of technology.This thesis begins from the features of technical terminol ogies,combining with lots of relevant examples,and then discusses the methods and principles of English-Chinese translation of technical terminology which is in order to make some contribution to the technical terminology translation.

A Skopos Theory-based Study of Translation Principles of Traditional Chinese Medicine Decoctions

English translations of Traditional Chinese medicine(TCM)terms and prescriptions need standardizing to minimize ambiguity as the popularity of TCM spreads globally.Herein an evaluation guide for translation of TCM decoctions in English into diverse social,cultural and medical systems,is proffered which integrates Skopos theory and Li Zhaoguo’s principles of English translation(conciseness of lexical composition,information accuracy,and similarity in lexical composition).Based on a case study of the traditional herbal medicine Mahuang Xingren Gancao Shigao Tang,direct translation methods with concise lexical composition are determined to most clearly convey the sophisticated and verbose original TCM prescription.

On Savory's Principles of Translation

One of Savory's principles of translation focuses on whether a translator may or may never add to or omit from the original. According to the reader-analysis theory, this paper argues from both theoretical and practical aspects, that to fulfill the function of the translation adequately in the target language, the translator may have his right to add to or omit from the original.

A Study on the Principles of Translation from Yan Fu

The definition of translation from a dictionary is that a rendering from one language into another, but that seems to be too general and simple. To be more specific, we can say that translation is a science and an art. When we know about the nature of the translation generally, we can be a little bit easier to understand the principles of translation. To be frank, we could say that the principles of translation and the criteria of translation are namely the two aspects of the same theory. The former emphasizes on the translator him or herself; whereas the latter focuses on the reader, who could use the so-called criteria to get the evaluation of the translation.Yanfu had posed that the criteria of translation function as a scale plate for measuring the professional level of translation and it has a double function for all the translators to strive after. Therefore, the formulation of normal and definite criteria of translation has a crucial bearing on its quality and tasty. Here, I'd like to discuss about the principles of translation from Yan Fu,the three characters, faithfulness, expressiveness and elegance.

On the English-to-Chinese Translation Principles and Strategies of Prospectus

It probes into the English-to-Chinese translation principles,and elaborates the translation strategies of prospectus.To correctly comprehend and properly translate the prospectus from English to Chinese,the translator should abide by the translation principles and the two main translation strategies will be discussed later.

Translation Principles and Methods of Scenic Spots——taking Jiangxi Province as an example

Translation inaccuracy and mistakes can be attributed to translators' cultural and linguistic knowledge deficiencies as well astheir lacking of translation skills and competence. This paper put things into perspectives by analyzing public signs translation of severalscenic spots in Jiangxi province. Hence, translation problems are pointed out and translation principles and methods are proposed ac-cordingly.

The principles of translation of contract

Contract belongs to legal document which bears its own characteristics.It uses formal style and distinct formulation in structure,complex and long sentence,formal and archaic words and so on.This paper,based on the reading of many legal documents and other relevant books,discusses the language characteristics and the principles of the translation of contract.

Translation Principles and Methods for Long Sentences in English Sale Contracts of Goods

The translation of English sale contracts of goods has become an important step in international goods sales. In order to resolve the difficulties, the translation of long sentences, the author defines what the translation of English sale contracts of goods is in the international goods sales based on skopos theory. Then the author presents four principles: accuracy, fluency, standard and preciseness for the translation of long sentences in view of the purpose of translation, the nature of readership and the type of texts. And the author further advances feasible methods for the translation of long sentences after analyzing their features. These principles and methods are proven to be meaningful in the translation of English sale contracts of goods.

Principles of Translating Brand Names and Cultural Taboos in Translating Brand Names

Translation of brand names is a form of intercultural communication. Whether we translate the Chinese brand names into the English ones or translate the English brand names into the Chinese ones, language laws, cultural psychology, aesthetic interest and some other factors will be involved. According to the principle of equivalence theory, the translated brand names should achieve a perfect linguistic unity among sound, form and meaning. Based on the translation principles, the translators should also pay attention to some forbidden zones.

The Principle&Method of Trademark Translation

As a particular form of translation,brand name translation is not simply a matter of finding equivalent expressions in the target language for the source brand name,but a process of transplanting cultures as well,which is not easy.In this article,the author expounds the Principle& Method of Trademark Translation in detail.

EQUIVALENT-EFFECT PRINCIPLE AND THE TRANSLATION OF ENGLISH AND CHINESE BRAND NAMES

Translation of brand names is a kind of intercultural communication,which involves regional cultures,consumer psychology,aesthetic interest and some other factors. It is important to achieve the pragmatic equivalence in the brand name translation. This paper first briefly goes over equivalent-effect principles and the features of brand and brand names. Then it analyses the characteristics of English and Chinese brand names and discusses five approaches to the translation of brand names--literal translation;transliteration; mixed translation; flexible translation and zero translation.

Cooperative Principle and the Equivalent Effect in Translation

The cooperative principle is an important theory of pragmatics,concerning how to maximally achieve communicative goal.While translation serves as a communicative medium,it should also observe the conversational rules—cooperative principle to achieve the equivalent effect.This paper tries to explore the issue from the perspective of cooperative principle.