Nowadays, new retail formats have been growing rapidly in China. Looking into the different retail formats' development deeply, a quantitative method'is proposed for comprehensive appraisal. The proposed method uses...Nowadays, new retail formats have been growing rapidly in China. Looking into the different retail formats' development deeply, a quantitative method'is proposed for comprehensive appraisal. The proposed method uses the retail life cycle to structure the appraisal factors hierarchically as the criteria in the basic framework of the AHP, and obtains the weight of the criteria from ratio-scale matrices as well as the scores of the altemative retail formats from pairwise comparison matrices. And this method is applied to study the different developing level of three retail formats in Xi' an and their developing order is then gained.展开更多
基金This research was sponsored by Soft Science Foundation of Xi'an (R200251) and Innovation Foundation for postgraduate students of NWPU (Z20040069).
文摘Nowadays, new retail formats have been growing rapidly in China. Looking into the different retail formats' development deeply, a quantitative method'is proposed for comprehensive appraisal. The proposed method uses the retail life cycle to structure the appraisal factors hierarchically as the criteria in the basic framework of the AHP, and obtains the weight of the criteria from ratio-scale matrices as well as the scores of the altemative retail formats from pairwise comparison matrices. And this method is applied to study the different developing level of three retail formats in Xi' an and their developing order is then gained.