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Comprehensive Appraisal for the Development of Different Retail Formats in China ——An Empirical Example in Xi'an
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作者 Huaqi Chai Senjing Zhai 《Chinese Business Review》 2004年第7期21-25,49,共6页
Nowadays, new retail formats have been growing rapidly in China. Looking into the different retail formats' development deeply, a quantitative method'is proposed for comprehensive appraisal. The proposed method uses... Nowadays, new retail formats have been growing rapidly in China. Looking into the different retail formats' development deeply, a quantitative method'is proposed for comprehensive appraisal. The proposed method uses the retail life cycle to structure the appraisal factors hierarchically as the criteria in the basic framework of the AHP, and obtains the weight of the criteria from ratio-scale matrices as well as the scores of the altemative retail formats from pairwise comparison matrices. And this method is applied to study the different developing level of three retail formats in Xi' an and their developing order is then gained. 展开更多
关键词 retail format retail life cycle analytic hierarchy process comprehensive appraisal
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