Form consumer learning perspective, a theoretical analysis of the structure of brand knowledge is gave. Product concepts will be transformed into knowledge nodes, association links and affective response which are sto...Form consumer learning perspective, a theoretical analysis of the structure of brand knowledge is gave. Product concepts will be transformed into knowledge nodes, association links and affective response which are stored in consumer memory. Consumer brand knowledge is composed of brand awareness, brand image and brand attitude. Data are collected from questionnaire. The structure of brand knowledge is confirmed by exploratory factor analysis. Form a binary logistic regression analysis of brand knowledge and consumer purchase behavior, it found that brand attitude is the main factor to predict and explain the purchase behavior based on product concepts.展开更多
The developmental status of productivity in Chinese rural area is introduced. Since the implementation of the agriculture supporting policies in 2004, the productive forces in rural areas have been improved greatly. I...The developmental status of productivity in Chinese rural area is introduced. Since the implementation of the agriculture supporting policies in 2004, the productive forces in rural areas have been improved greatly. It is reflected on the following aspects: great enhancement of rural labors' cultural quality; the quantity of agricultural machines has been increased; the level of production management and decision has been increased greatly. The paper analyzes the promotion role played by the development of productive forces to rural residents' consumption conception. The development of productive forces has laid a solid foundation for changing rural residents' consumption concept; changed rural residents' consumption structure and improved the socialized degree of rural residents' consumption. Countermeasures on cultivating new consumption fields in rural areas are put forward including leading rural residents to foster the modern consumption conception; intensifying the governmental support and leading rural residents to set up healthy consumption concept.展开更多
Ghanaian society and the world at large have shown a strong interest in the use of lampshades with evidence from hotels and residential dwellings. Table-top Lampshades direct the rays of light to make sight easier for...Ghanaian society and the world at large have shown a strong interest in the use of lampshades with evidence from hotels and residential dwellings. Table-top Lampshades direct the rays of light to make sight easier for reading whereas bedside lampshades provide romantic illumination and beautification in bedrooms. This art studio research sought to examine lampshades on Ghanaian market;their qualities, significance, shortcomings, etc. as the basis to design and produce inventive lampshades for private and public use. The study was conducted at an art studio condition using Practice-based research design method. Findings show that lampshades serve functional and aesthetic significance in public dwellings and the hospitality industry. Nonetheless, available lampshades on the Ghanaian market lack the multifunctional property as well as a local touch which arguably makes them misfit in Ghanaian context in terms of usage. The innovative results of the studio-produced lampshades revealed the possibility of creating symbolic and multifunctional lampshades which suit specific space and tradition. The study recommends the adoption of such innovative design approach in the creation of interior design and decoration artefacts for residential and public edifices.展开更多
OBE(Outcome Based Education,成果导向教育)教学理念已成全球共识,也是工程教育认证的核心理念之一。应用型本科院校定位服务地方产业,培养当地产业需求的应用型人才。案例教学是一种让学生积极主动参与课堂、提升教学效果的有效方式...OBE(Outcome Based Education,成果导向教育)教学理念已成全球共识,也是工程教育认证的核心理念之一。应用型本科院校定位服务地方产业,培养当地产业需求的应用型人才。案例教学是一种让学生积极主动参与课堂、提升教学效果的有效方式。在食品科学与工程领域,绝大多数案例教学均与食品安全事件有关,而生产实践类案例教学较为缺乏。作者及团队成员在OBE理念指导下,探索开发和实施食品工程类生产实践案例教学的方法。为完善案例教学的实际效果,在夯实学生基础知识的前提下,继续引导学生在某一特定领域开展综合实验、生产实习及毕业论文,打造“基础知识-案例教学-综合实验-生产实习-毕业论文”一体化特色培养体系,进而提升学生专业综合素质,培养高水平应用型人才。展开更多
为解决传统座舱试验台结构同质化及模块化设计不足等问题,采用亲和图法整理了汽车故障及用户初始需求;采用模糊Kano模型进行需求指标权重计算,并结合质量特性要素进行用户核心需求汇总;通过功能分析系统技术(Function Analysis System T...为解决传统座舱试验台结构同质化及模块化设计不足等问题,采用亲和图法整理了汽车故障及用户初始需求;采用模糊Kano模型进行需求指标权重计算,并结合质量特性要素进行用户核心需求汇总;通过功能分析系统技术(Function Analysis System Technique,FAST)黑箱模型将用户需求转化为功能需求,并引入公理设计(Axiomatic Design,AD)理论与功能-行为-结构(Function-Behavior-Structure,FBS)模型进行逐级映射,最终确定智能座舱柔性试验台的结构设计要素。该设计过程以用户核心需求为导向,通过FAST-AD-FBS集成方法的应用,克服了传统产品概念设计中用户需求与产品功能结构设计间存在矛盾的问题,为提高产品创新设计的完整性及准确性提供了理论参考。展开更多
基金Acknowledgement Fund： the National Natural Science Foundation of China （No. 71172042）. Wuhan University of Technology Innovation Fund （No. 2012-IB-092）.
文摘Form consumer learning perspective, a theoretical analysis of the structure of brand knowledge is gave. Product concepts will be transformed into knowledge nodes, association links and affective response which are stored in consumer memory. Consumer brand knowledge is composed of brand awareness, brand image and brand attitude. Data are collected from questionnaire. The structure of brand knowledge is confirmed by exploratory factor analysis. Form a binary logistic regression analysis of brand knowledge and consumer purchase behavior, it found that brand attitude is the main factor to predict and explain the purchase behavior based on product concepts.
基金Supported by Judge Committee of Philosophy and Science Research Results of Hunan Province (1011254B)
文摘The developmental status of productivity in Chinese rural area is introduced. Since the implementation of the agriculture supporting policies in 2004, the productive forces in rural areas have been improved greatly. It is reflected on the following aspects: great enhancement of rural labors' cultural quality; the quantity of agricultural machines has been increased; the level of production management and decision has been increased greatly. The paper analyzes the promotion role played by the development of productive forces to rural residents' consumption conception. The development of productive forces has laid a solid foundation for changing rural residents' consumption concept; changed rural residents' consumption structure and improved the socialized degree of rural residents' consumption. Countermeasures on cultivating new consumption fields in rural areas are put forward including leading rural residents to foster the modern consumption conception; intensifying the governmental support and leading rural residents to set up healthy consumption concept.
文摘Ghanaian society and the world at large have shown a strong interest in the use of lampshades with evidence from hotels and residential dwellings. Table-top Lampshades direct the rays of light to make sight easier for reading whereas bedside lampshades provide romantic illumination and beautification in bedrooms. This art studio research sought to examine lampshades on Ghanaian market;their qualities, significance, shortcomings, etc. as the basis to design and produce inventive lampshades for private and public use. The study was conducted at an art studio condition using Practice-based research design method. Findings show that lampshades serve functional and aesthetic significance in public dwellings and the hospitality industry. Nonetheless, available lampshades on the Ghanaian market lack the multifunctional property as well as a local touch which arguably makes them misfit in Ghanaian context in terms of usage. The innovative results of the studio-produced lampshades revealed the possibility of creating symbolic and multifunctional lampshades which suit specific space and tradition. The study recommends the adoption of such innovative design approach in the creation of interior design and decoration artefacts for residential and public edifices.
文摘OBE(Outcome Based Education,成果导向教育)教学理念已成全球共识,也是工程教育认证的核心理念之一。应用型本科院校定位服务地方产业,培养当地产业需求的应用型人才。案例教学是一种让学生积极主动参与课堂、提升教学效果的有效方式。在食品科学与工程领域,绝大多数案例教学均与食品安全事件有关,而生产实践类案例教学较为缺乏。作者及团队成员在OBE理念指导下,探索开发和实施食品工程类生产实践案例教学的方法。为完善案例教学的实际效果,在夯实学生基础知识的前提下,继续引导学生在某一特定领域开展综合实验、生产实习及毕业论文,打造“基础知识-案例教学-综合实验-生产实习-毕业论文”一体化特色培养体系,进而提升学生专业综合素质,培养高水平应用型人才。
文摘为解决传统座舱试验台结构同质化及模块化设计不足等问题,采用亲和图法整理了汽车故障及用户初始需求;采用模糊Kano模型进行需求指标权重计算,并结合质量特性要素进行用户核心需求汇总;通过功能分析系统技术(Function Analysis System Technique,FAST)黑箱模型将用户需求转化为功能需求,并引入公理设计(Axiomatic Design,AD)理论与功能-行为-结构(Function-Behavior-Structure,FBS)模型进行逐级映射,最终确定智能座舱柔性试验台的结构设计要素。该设计过程以用户核心需求为导向,通过FAST-AD-FBS集成方法的应用,克服了传统产品概念设计中用户需求与产品功能结构设计间存在矛盾的问题,为提高产品创新设计的完整性及准确性提供了理论参考。
