Nowadays, as the increasing marketization of dissemination medium, the competition between the dissemination medium gets hot up. The social television has now entered a new period in which the central task is to compe...Nowadays, as the increasing marketization of dissemination medium, the competition between the dissemination medium gets hot up. The social television has now entered a new period in which the central task is to compete. ＂Brand＂ ＂marketing strategies becomes more important. Brand columns are important. It is to the television channel what product to enterprise. Famous-brand column brings famous-brand column and social benefit. As well as building and maintaining a good brand column needs high quality program content and high standard program form. As well as exquisite column decoration, thereby, TV column packaging became essential.展开更多
文摘Nowadays, as the increasing marketization of dissemination medium, the competition between the dissemination medium gets hot up. The social television has now entered a new period in which the central task is to compete. ＂Brand＂ ＂marketing strategies becomes more important. Brand columns are important. It is to the television channel what product to enterprise. Famous-brand column brings famous-brand column and social benefit. As well as building and maintaining a good brand column needs high quality program content and high standard program form. As well as exquisite column decoration, thereby, TV column packaging became essential.
