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Research on Narrative Design of Creative Products Based on Regional Cultural Elements
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作者 Qiqiong Huang Mohd Mustafa Mohd Ghazali 《Journal of Contemporary Educational Research》 2024年第1期65-73,共9页
The research explored the ways and means of narrative design in which regional cultural elements are integrated into cultural and creative products.It also researched a new way of thinking and methods of creative prod... The research explored the ways and means of narrative design in which regional cultural elements are integrated into cultural and creative products.It also researched a new way of thinking and methods of creative product design based on regional cultural elements in order to satisfy consumers’emotional and cultural experiences.Narrative theory takes the perspective of narrative expression in the design of cultural and creative products.The regional cultural elements were used for better interactive communication with consumers in the form of cultural and creative products.In the narrative of cultural and creative product design,intervening in the development of regional cultural and creative design from the perspective of narratology can better exert and create the cultural value of the region itself,with cultural and creative products playing an important role in“local cultural stories.”This research adopted a qualitative approach and provided ideas and guidance for the narrative design and expression of regional cultural elements in creative products through comparative analysis of case studies.The research highlighted the role of narrative design in creating multi-layered experiences,weaving regional cultural stories into products,and the importance of deep understanding and effective use of regional cultural elements in design. 展开更多
关键词 Regional cultural elements Creative products Narrative design
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DEFICIENT INFORMATION MODELING OF MECHANICAL PRODUCTS FOR CONCEPTUAL SHAPE DESIGN 被引量:3
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作者 Liu Jihong Shu Huilin CAD Center,Huazhong University of Science and Technology,Wuhan 430074,China 《Chinese Journal of Mechanical Engineering》 SCIE EI CAS CSCD 2002年第1期1-5,26,共6页
In allusion to the deficient feature of product information in conceptualdesign, a framework of deficient information modeling for conceptual shape design is put forward,which includes qualitative shape modeling (a qu... In allusion to the deficient feature of product information in conceptualdesign, a framework of deficient information modeling for conceptual shape design is put forward,which includes qualitative shape modeling (a qualitative solid model), uncertain shape modeling (anuncertain relation model) and imprecise shape modeling (an imprecise region model). In theframework, the qualitative solid model is the core, which represents qualitatively (using symbols)the conceptual shapes of mechanical products. The uncertain relation model regarding domainrelations as objects and the imprecise region model regarding domains as objects are used to dealwith the uncertain and imprecise issues respectively, which arise from qualitative shape modeling orexist in product information itself. 展开更多
关键词 Conceptual shape design Qualitative solid model Spatial cognition
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Reliability supply chain network design model for perishable products 被引量:1
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作者 于海生 赵林度 《Journal of Southeast University(English Edition)》 EI CAS 2007年第S1期94-98,共5页
The classical supply chain network(SCN)design problem is extended,where the candidate facilities are subject to failure and the products are prone to elapsed time deteriorion.First,the reliable SCN design problem is d... The classical supply chain network(SCN)design problem is extended,where the candidate facilities are subject to failure and the products are prone to elapsed time deteriorion.First,the reliable SCN design problem is defined by introducing the probability that a facility may be prone to inactivity based on the analysis of perishable product characteristics.The perishable product SCN design problem is formulated as a 0-1 integer programming model.The objective is to minimize the weighted sum of the operating cost(the fixed plus transportation cost)and the expected failure cost.And then,the perishable product SCN design model is discussed and solved using the genetic algorithm(GA).The results show how to generate the tradeoff curve between the operating costs and the expected failure costs.And these tradeoff curves demonstrate empirically that substantial improvements in reliability are often possible with minimal increase in the operating costs. 展开更多
关键词 supply chain network perishable product network design RELIABILITY
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Tourist Products Design of National Village Based on Experience——A Case Study of Minority Villages of Southeast Guizhou,China 被引量:1
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作者 罗永常 《Journal of Landscape Research》 2011年第3期60-63,共4页
On the basis of resources features of minority villages in Southeast Guizhou and tourists' experience needs,the paper proposed that national villages would increasingly be the ideal destination of cultural experie... On the basis of resources features of minority villages in Southeast Guizhou and tourists' experience needs,the paper proposed that national villages would increasingly be the ideal destination of cultural experience tourism under the background of experience economy,and products design centering on experience need was the common problem confronted tourism development of national villages.Through analyzing four aspects of tourist resources which were natural ecology and pastoral scenery,tangible national culture,process and event national culture,and intangible culture,the paper proposed a general method for design of tourist products of national villages.The design should be conducted by following steps of "theme extraction—image shaping—scene design—atmosphere creation—program arrangement—implication design—publicity marketing".It should establish brand image of tourist products of national villages,so as to help tourists realize "image establishment—purchasing impulse—participation into interaction—profound experience—expectation achievement",and to constantly increase the attraction power of tourist products of national villages and comprehensive economic benefit of tourism. 展开更多
关键词 EXPERIENCE NATIONAL villages TOURIST products design SOUTHEAST GUIZHOU
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Research on Products Design of Low-carbon Tourism Development in Nature Reserve——A Case Study of Guangxi Longhu Mountain Scenic Area in China
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作者 廖钟迪 《Journal of Landscape Research》 2011年第4期65-67,75,共4页
After analyzing three misunderstandings about eco-tourism development,the paper pointed out that low-carbon tourism based on control of carbon emission had larger implementation space,which could be applied in all typ... After analyzing three misunderstandings about eco-tourism development,the paper pointed out that low-carbon tourism based on control of carbon emission had larger implementation space,which could be applied in all types of tourist destinations,with strong operability and the effectiveness evaluation of which was easier to be quantized.On this basis,low-carbon development thought of nature reserve was proposed by taking Guangxi Longhu Mountain Nature Reserve as the example.Through introduction of general situation of low-carbon tourist resources in Longhu Mountain,it analyzed necessity to design low-carbon tourist products in Longhu Mountain Nature Reserve,designed low-carbon tourist activities according to resources characteristics,and proposed five distinctive low-carbon tour routes in light with different tourists markets.Finally,some relevant suggestions on development had been put forward. 展开更多
关键词 Longhu MOUNTAIN Nature RESERVE Low-carbon TOURISM products design
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A Research Review on the Key Technologies of Intelligent Design for Customized Products 被引量:15
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作者 Shuyou Zhang Jinghua Xu +1 位作者 Huawei Gou Jianrong Tan 《Engineering》 SCIE EI 2017年第5期631-640,共10页
The development of technologies such as big data and cyber-physical systems (CPSs) has increased the demand for product design. Product digital design involves completing the product design process using advanced di... The development of technologies such as big data and cyber-physical systems (CPSs) has increased the demand for product design. Product digital design involves completing the product design process using advanced digital technologies such as geometry modeling, kinematic and dynamic simulation, multi- disciplinary coupling, virtual assembly, virtual reality (VR), multi-objective optimization (MOO), and human-computer interaction. The key technologies of intelligent design for customized products include: a description and analysis of customer requirements (CRs), product family design (PFD) for the customer base, configuration and modular design for customized products, variant design for customized products, and a knowledge push for product intelligent design. The development trends in intelligent design for customized products include big-data-driven intelligent design technology for customized products and customized design tools and applications. The proposed method is verified by the design of precision computer numerical control (CNC) machine tools. 展开更多
关键词 Customized products Customer requirements Variant design Intelligent design Knowledge push
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Shape Memory Polymers and Their Applications to Smart Textile Products 被引量:4
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作者 胡金莲 丁雪梅 +1 位作者 陶肖明 于建明 《Journal of Donghua University(English Edition)》 EI CAS 2002年第3期89-93,共5页
A review is presented in this paper on Shape Memory Polymers (SMPs) and their applications to smart, particularly textile products. Different kinds of SMPs developed by researchers around the world, characteristics of... A review is presented in this paper on Shape Memory Polymers (SMPs) and their applications to smart, particularly textile products. Different kinds of SMPs developed by researchers around the world, characteristics of SMPs and their applications, particularly to smart textiles are summarized. Current situations and potential application areas as well as future developments of smart textiles with shape memory polymers are discussed. 展开更多
关键词 shape MEMORY polymers polyurethane smart TEXTILE products.
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Design Theory and Method of Complex Products:A Review 被引量:3
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作者 Chan Qiu Jianrong Tan +2 位作者 Zhenyu Liu Haoyang Mao Weifei Hu 《Chinese Journal of Mechanical Engineering》 SCIE EI CAS CSCD 2022年第5期1-16,共16页
Design is a high-level and complex thinking activity of human beings,using existing knowledge and technology to solve problems and create new things.With the rise and development of intelligent manufacturing,design ha... Design is a high-level and complex thinking activity of human beings,using existing knowledge and technology to solve problems and create new things.With the rise and development of intelligent manufacturing,design has increasingly reflected its importance in the product life cycle.Firstly,the concept and connotation of complex product design is expounded systematically,and the different types of design are discussed.The four schools of design theory are introduced,including universal design,axiomatic design,TRIZ and general design.Then the research status of complex product design is analyzed,such as innovative design,digital design,modular design,reliability optimization design,etc.Finally,three key scientific issues worthy of research in the future are indicated,and five research trends of“newer,better,smarter,faster,and greener”are summarized,aiming to provide references for the equipment design and manufacturing industry. 展开更多
关键词 product design design theory and method Innovative design Digital design
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Product family modeling technology for customized cosmetic packaging design based on basic-element theory 被引量:1
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作者 Tao Chen Ding-Bang Luh Jinguang Wang 《Journal of Dermatologic Science and Cosmetic Technology》 2024年第1期2-12,共11页
Background:As the market demands change,SMEs(small and medium-sized enterprises)have long faced many design issues,including high costs,lengthy cycles,and insufficient innovation.These issues are especially noticeable... Background:As the market demands change,SMEs(small and medium-sized enterprises)have long faced many design issues,including high costs,lengthy cycles,and insufficient innovation.These issues are especially noticeable in the domain of cosmetic packaging design.Objective:To explore innovative product family modeling methods and configuration design processes to improve the efficiency of enterprise cosmetic packaging design and develop the design for mass customization.Methods:To accomplish this objective,the basic-element theory has been introduced and applied to the design and development system of the product family.Results:By examining the mapping relationships between the demand domain,functional domain,technology domain,and structure domain,four interrelated models have been developed,including the demand model,functional model,technology model,and structure model.Together,these models form the mechanism and methodology of product family modeling,specifically for cosmetic packaging design.Through an analysis of a case study on men’s cosmetic packaging design,the feasibility of the proposed product family modeling technology has been demonstrated in terms of customized cosmetic packaging design,and the design efficiency has been enhanced.Conclusion:The product family modeling technology employs a formalized element as a module configuration design language,permeating throughout the entire development cycle of cosmetic packaging design,thus facilitating a structured and modularized configuration design process for the product family system.The application of the basic-element principle in product family modeling technology contributes to the enrichment of the research field surrounding cosmetic packaging product family configuration design,while also providing valuable methods and references for enterprises aiming to elevate the efficiency of cosmetic packaging design for the mass customization product model. 展开更多
关键词 Packaging design Cosmetic packaging product family modeling technology Basic-element theory design for mass customization
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Combining Deep Learning with Knowledge Graph for Design Knowledge Acquisition in Conceptual Product Design
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作者 Yuexin Huang Suihuai Yu +4 位作者 Jianjie Chu Zhaojing Su Yangfan Cong Hanyu Wang Hao Fan 《Computer Modeling in Engineering & Sciences》 SCIE EI 2024年第1期167-200,共34页
The acquisition of valuable design knowledge from massive fragmentary data is challenging for designers in conceptual product design.This study proposes a novel method for acquiring design knowledge by combining deep ... The acquisition of valuable design knowledge from massive fragmentary data is challenging for designers in conceptual product design.This study proposes a novel method for acquiring design knowledge by combining deep learning with knowledge graph.Specifically,the design knowledge acquisition method utilises the knowledge extraction model to extract design-related entities and relations from fragmentary data,and further constructs the knowledge graph to support design knowledge acquisition for conceptual product design.Moreover,the knowledge extraction model introduces ALBERT to solve memory limitation and communication overhead in the entity extraction module,and uses multi-granularity information to overcome segmentation errors and polysemy ambiguity in the relation extraction module.Experimental comparison verified the effectiveness and accuracy of the proposed knowledge extraction model.The case study demonstrated the feasibility of the knowledge graph construction with real fragmentary porcelain data and showed the capability to provide designers with interconnected and visualised design knowledge. 展开更多
关键词 Conceptual product design design knowledge acquisition knowledge graph entity extraction relation extraction
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Intermodal Freight Network Design for Transport of Perishable Products 被引量:4
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作者 Maxim A. Dulebenets Eren E. Ozguven +1 位作者 Ren Moses Mehmet B. Ulak 《Open Journal of Optimization》 2016年第4期120-139,共20页
The amount of perishable products transported via the existing intermodal freight networks has significantly increased over the last years. Perishable products tend to decay due to a wide range of external factors. Su... The amount of perishable products transported via the existing intermodal freight networks has significantly increased over the last years. Perishable products tend to decay due to a wide range of external factors. Supply chain operations mismanagement causes waste of substantial volumes of perishable products every year. The heretofore proposed mathematical models optimize certain supply chain processes and reduce decay of perishable products, but primarily deal with local production, inventory, distribution, and retailing of perishable products. However, significant quantities of perishable products are delivered from different continents, which shall increase the total transportation time and decay potential of perishable products as compared to local deliveries. This paper proposes a novel optimization model to design the intermodal freight network for both local and long-haul deliveries of perishable products. The objective of the model aims to minimize the total cost associated with transportation and decay of perishable products. A set of piecewise approximations are applied to linearize the non-linear decay function for each perishable product type. CPLEX is used to solve the problem. Comprehensive numerical experiments are conducted using the intermodal freight network for import of the seafood perishable products to the United States to draw important managerial insights. Results demonstrate that increasing product decay cost may significantly change the design of intermodal freight network for transport of perishable products, cause modal shifts and affect the total transportation time and associated costs. 展开更多
关键词 Freight Transportation Network design Perishable products Shelf Life OPTIMIZATION
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Evaluating the conceptual design schemes of complex products based on FAHP using fuzzy number 被引量:1
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作者 周凯波 冯珊 《Journal of Systems Engineering and Electronics》 SCIE EI CSCD 2005年第3期574-578,共5页
In the conceptual design stage of complex products, CBR(Case-Based Reasoning) tool is useful to offer a feasible set of schemes. Then the most adaptive scheme can be generated through a procedure of comparison and e... In the conceptual design stage of complex products, CBR(Case-Based Reasoning) tool is useful to offer a feasible set of schemes. Then the most adaptive scheme can be generated through a procedure of comparison and evaluation. The procedure is essentially a multiple criteria decision-making problem. The traditional multiple criteria programming is not flexible enough in executing the system evaluation algorithm due to both the limited experimental data and the lack of human experiences. To make the CBR tool to be more efficient, a new method for the best choice among the feasible schemes based on the Fuzzy AHP using Fuzzy numbers (FFAHP) is proposed. Since the final results become a problem of ranking the mean of fuzzy numbers by the optimism of decision-maker using the FFAHP, its execution is much more intuitive and effective than with the traditional method. 展开更多
关键词 complex products conceptual design fuzzy analytic hierarchy process fuzzy number.
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Molecular engineering binuclear copper catalysts for selective CO_(2) reduction to C_(2) products
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作者 Qi Zhao Kai Lei +2 位作者 Bao Yu Xia Rachel Crespo-Otero Devis Di Tommaso 《Journal of Energy Chemistry》 SCIE EI CAS CSCD 2024年第6期166-173,I0005,共9页
Molecular copper catalysts serve as exemplary models for correlating the structure-reaction-mechanism relationship in the electrochemical CO_(2) reduction(eCO_(2)R),owing to their adaptable environments surrounding th... Molecular copper catalysts serve as exemplary models for correlating the structure-reaction-mechanism relationship in the electrochemical CO_(2) reduction(eCO_(2)R),owing to their adaptable environments surrounding the copper metal centres.This investigation,employing density functional theory calculations,focuses on a novel family of binuclear Cu molecular catalysts.The modulation of their coordination configuration through the introduction of organic groups aims to assess their efficacy in converting CO_(2) to C_(2)products.Our findings highlight the crucial role of chemical valence state in shaping the characteristics of binuclear Cu catalysts,consequently influencing the eCO_(2)R behaviour,Notably,the Cu(Ⅱ)Cu(Ⅱ)macrocycle catalyst exhibits enhanced suppression of the hydrogen evolution reaction(HER),facilitating proton trans fer and the eCO_(2)R process.Fu rthermore,we explo re the impact of diverse electro n-withdrawing and electron-donating groups coordinated to the macrocycle(R=-F,-H,and-OCH_3)on the electron distribution in the molecular catalysts.Strategic placement of-OCH_3 groups in the macrocycles leads to a favourable oxidation state of the Cu centres and subsequent C-C coupling to form C_(2) products.This research provides fundamental insights into the design and optimization of binuclear Cu molecular catalysts for the electrochemical conversion of CO_(2) to value-added C_(2) products. 展开更多
关键词 Molecular catalyst design Selective CO_(2)reduction C_(2)products Density functional theory calculations
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Designing Visceral, Behavioural and Reflective Products 被引量:1
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作者 Mersha Aftab Helen Agustin Rusli 《Chinese Journal of Mechanical Engineering》 SCIE EI CAS CSCD 2017年第5期1058-1068,共11页
Designers and manufacturers often see con- sumption as the primary objective of a product - with implications such as discarded products, obsolete wastes, and ecological degradation. The paper aims to find the answer ... Designers and manufacturers often see con- sumption as the primary objective of a product - with implications such as discarded products, obsolete wastes, and ecological degradation. The paper aims to find the answer to the question, how emotional design can adapt the discarded and undesirable products into something valu- able in a long term? This paper presents a framework combining Chapman's theory and Norman's theory on three levels of emotional design to highlight what long lasting connection with products entails. A design approach is presented combing the Wabi Sabi philosophy that pro- motes the celebration of decay and damage. This is used as one of the design principles for the experiments conducted on discarded products. Through constant user interaction before, during and after the experiments the evaluation of design as an agent of transformation is done. The user conducted the evaluation based on the Kansei elements of looks, sound, smell, and feel of the product. The experi- ments confirmed that a long-term value is only achieved through redesigning and reconstructing the perception of people towards products on a reflective level, rather than the visceral and behavioural elements of the product. The research found attachment to the visceral and behavioural elements of a product instead of an emotional one was causing users to discard products faster than required. The research indicated that many people, including designers and manufacturers, are unconsciously focusing on usability (behavioural level) and physical look (visceral level) of a product that are easily replaced, than on a meaningful way (reflective level) to create and maintain long-lasting emo- tions. The research concluded with a proposition towards digitization of products which could perhaps be an all round solution to make products more appropriate to human emotions. Digitization could give products the ability to capture, store and then communicate the stories, journey and memories back, in order to empower people to understand the value of longer-term use of products. 展开更多
关键词 Research through design. Emotional design -Kansei design ~ Recycling ~ Upcycling ~ product design
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Special Issue on Innovative Design of Complex Products 被引量:1
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作者 Jian-Rong Tan 《Chinese Journal of Mechanical Engineering》 SCIE EI CAS CSCD 2018年第2期10-11,共2页
With the development of science and technology as well as the diversification and individualization of market demand,modern products update more and more rapidly.e rapid development of new products to satisfy the incr... With the development of science and technology as well as the diversification and individualization of market demand,modern products update more and more rapidly.e rapid development of new products to satisfy the increasingly improved and personalized customer demands greatly depends on the progress in the innovative design theory and performance optimization 展开更多
关键词 In Special Issue on Innovative design of Complex products
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Research on Key Points of Design of Standard Plants in Modern Industrial Parks Under the Background of Promoting the Development of New Quality Productive Forces
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作者 Zhengkai Cai 《Journal of World Architecture》 2024年第3期99-107,共9页
With the progress of science and technology and the acceleration of industrialization,the modern industrial park is an important carrier of industrial development.The importance of its standard plant design has become... With the progress of science and technology and the acceleration of industrialization,the modern industrial park is an important carrier of industrial development.The importance of its standard plant design has become increasingly prominent.With the development of new quality productive forces as the background,this research deeply discusses the key points of standard plant design in modern industrial parks.This paper uses literature review and case analysis to systematically analyze the important role of standard plant design in developing new quality productive forces in modern industrial parks and puts forward suggestions for optimizing design.It is found that the rationality,intelligence,and environmental protection of plant design are the key factors affecting the development of new quality productive forces.The paper summarizes the core points of modern industrial park standard plant design to provide a reference for the future development of related industries. 展开更多
关键词 New quality productive forces Modern industrial park Standard plant design Intelligent Environmental protection
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Customer-oriented Configuration Model for Modular MechatronicProducts: Application in Industrial Robot Design 被引量:1
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作者 LI Jing TONG Shu-rong LIU De-teng 《International Journal of Plant Engineering and Management》 2013年第2期66-73,共8页
The contradiction between manufacturing costs and customer demand of mechatronic products can be balanced by configuration design. The article proposes a customer-oriented configuration model for modular mechatronic p... The contradiction between manufacturing costs and customer demand of mechatronic products can be balanced by configuration design. The article proposes a customer-oriented configuration model for modular mechatronic products which makes up the shortfall in meeting customer needs for the traditional configuration de- sign mode. The elements of the modular mechatronic products configuration model including module, module connection and configuration knowledge are analyzed. And a formal representation method for configuration model elements combining with their characteristics is given. Based on the above research, an abstract configuration model of modular mechatronic products is designed. Finally, an industrial robot is used as an application exam- ple to build a customer-oriented industrial robot configuration model. 展开更多
关键词 customer-oriented modular mechatronic products configuration model configuration design
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Curriculum Reform Practices in “Cosmetic Product Formulation Design and Preparation Technology” Under the Perspective of Integration of Industry, Education, and Research
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作者 Lei Shi Shengzhao Gong +1 位作者 Xiao Huang Jiesheng Chen 《Journal of Contemporary Educational Research》 2024年第6期194-201,共8页
With the upgrading of industries,the cosmetics industry has posed new requirements for technical talents.As a professional core course in cosmetic technology,“Cosmetic Product Formulation Design and Preparation Techn... With the upgrading of industries,the cosmetics industry has posed new requirements for technical talents.As a professional core course in cosmetic technology,“Cosmetic Product Formulation Design and Preparation Technology”serves as the foundation for cultivating students’abilities in cosmetic development and preparation.To foster high-quality skilled talents capable of adapting to the rapid growth of color cosmetics and to better promote the deep integration of scientific and technological industries with curriculum teaching,the teacher team embarked on active explorations and practical teaching research for curriculum teaching reform from four dimensions:strengthening top-level design,enriching teaching content,optimizing teaching design,and reforming assessment methods.These efforts have enhanced students’comprehensive vocational qualities and innovative consciousness,contributing to the teaching reform in higher vocational colleges under the integration of industry,education,and research. 展开更多
关键词 Cosmetic product Formulation design and Preparation Technology Curriculum teaching reform Integration of industry education and research Cosmetic technology
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Discussion on the Informative Teaching Mode of the Elective Course of Packaging Design for Medical Plant Products
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作者 Lin KANG 《Medicinal Plant》 CAS 2020年第3期93-94,共2页
This article believes that in the context of the"Made in China 2025"development strategy,the teaching of the elective course of Packaging Design for Medicinal Plant Products is facing reform.It proposes to c... This article believes that in the context of the"Made in China 2025"development strategy,the teaching of the elective course of Packaging Design for Medicinal Plant Products is facing reform.It proposes to conduct research in five aspects:students'survey,classroom teaching reform,practical teaching reform,application of information technology and evaluation of teaching reform effects.Questionnaire survey,case analysis,group discussion and student test are used to discuss the informative teaching model,aiming to train application-oriented information-oriented professional senior talents in the direction of medicinal plant product packaging design. 展开更多
关键词 Medicinal plant products Packaging design INFORMATIZATION Teaching mode
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A Review on Sustainable Product Design, Marketing Strategies and Conscious Consumption of Bamboo Lifestyle Products
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作者 Prasad Neha Muthusamy Aravendan 《Intelligent Information Management》 2023年第3期67-99,共33页
Conscious consumption is a trend that is here to stay since consumers are becoming more aware of their purchasing decision and its impact on their health & environment. To sustain in the market on the move towards... Conscious consumption is a trend that is here to stay since consumers are becoming more aware of their purchasing decision and its impact on their health & environment. To sustain in the market on the move towards sustainability and meet the demands, companies need to re-examine their footprints and incorporate green practices in their products and organization. Using eco-friendly material & processes is one of the remedies to come up with this, and bamboo is one of the most versatile, green and renewable natural resources on planet earth. Traditionally bamboo has been exploited to a large extent but cutting-edge options available for bamboo are still limited and have a scope of indulging fully in the lifestyle of people in India. The global market size of bamboo was valued at UED 53.28 billion in 2020, and it is expected to grow at compound annual growth rate of 5.7% from 2022 to 2028. There is increasing demand for sustainable construction, and furniture and handicraft products also have considerable weightage. Manny brands and craft clusters of bamboo are realizing and promoting this green quotient of bamboo to the market to attract the eco-conscious audience and trying to cope up with the advancement of sustainability, like certifications of being a green organisation. Despite the exceptional qualities of bamboo, it is considered as a marginalized material due to low production rate, high competition with the non-eco-friendly or cheaper alternatives, aesthetics and marketing gaps. There is a gap between willingness to purchase and an actual purchase when it comes to the sustainable products and marketing plays a major role in conversions. The main purpose of the research is to study and understand the product, craft, design, production processes and marketing practices of bamboo lifestyle products and how conscious consumption patterns influence the bamboo products and the industry in relevance to the sustainability. Exploratory research method was applied with the literature survey and reviewing of the research papers from the peer reviewed journals. They were classified and reviewed based on the areas relevant to the bamboo products. The research outcome revealed the research gaps and the results were discussed and presented with the perspectives of product design, conscious consumption and marketing strategies in relevant to the sustainability of bamboo lifestyle products. 展开更多
关键词 BAMBOO BRANDING Conscious Consumption Home Furnishing Interior design Lifestyle products Marketing product design Sustainability
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