Recently, Islamic banks have been presented as an alternative to conventional banks. Indeed, Islamic banks have proved their worth during the 2009 crisis. They are known like an ethical bank. In Tunisia, only three Is...Recently, Islamic banks have been presented as an alternative to conventional banks. Indeed, Islamic banks have proved their worth during the 2009 crisis. They are known like an ethical bank. In Tunisia, only three Islamic banks exist. Even the conventional banks are interested to offer Islamic banking products and services; they are called Islamic banking window. This paper aims to determine the level of acceptance of Islamic banking window on Tunisian consumers and the impact of the social professional category on it. The research questions as follows： Are the consumers familiar with the financial Islamic products？ Did they perceive any differences between conventional and Islamic financial products？ What are the levels of acceptance of an Islamic banking product offered by a conventional bank？ In this respect, a questionnaire was administrated to a sample size of 120 people constituted of 54% men and 46% women from Tunis City. Three types of social professional category are found： 62% employee, 32% senior, and 6% profession. The data were processed by SPSS 21. The results showed that the majority of the respondents have a lack of knowledge of the Islamic banking products. The majority of the respondents don＇t see any differences between the product name of conventional and Islamic banking products. The acceptance level of an Islamic banking product offered by a conventional bank is very satisfying, 53% of the respondents are certain to purchase an Islamic banking product from a conventional bank and 42% are not sure. Only 5% refused.展开更多
文摘Recently, Islamic banks have been presented as an alternative to conventional banks. Indeed, Islamic banks have proved their worth during the 2009 crisis. They are known like an ethical bank. In Tunisia, only three Islamic banks exist. Even the conventional banks are interested to offer Islamic banking products and services; they are called Islamic banking window. This paper aims to determine the level of acceptance of Islamic banking window on Tunisian consumers and the impact of the social professional category on it. The research questions as follows： Are the consumers familiar with the financial Islamic products？ Did they perceive any differences between conventional and Islamic financial products？ What are the levels of acceptance of an Islamic banking product offered by a conventional bank？ In this respect, a questionnaire was administrated to a sample size of 120 people constituted of 54% men and 46% women from Tunis City. Three types of social professional category are found： 62% employee, 32% senior, and 6% profession. The data were processed by SPSS 21. The results showed that the majority of the respondents have a lack of knowledge of the Islamic banking products. The majority of the respondents don＇t see any differences between the product name of conventional and Islamic banking products. The acceptance level of an Islamic banking product offered by a conventional bank is very satisfying, 53% of the respondents are certain to purchase an Islamic banking product from a conventional bank and 42% are not sure. Only 5% refused.
