Firstly,the problems of the protection and sustainable development of forestry resources were analyzed,such as lack of overall planning for the protection of forestry resources,insufficient investment in the protectio...Firstly,the problems of the protection and sustainable development of forestry resources were analyzed,such as lack of overall planning for the protection of forestry resources,insufficient investment in the protection of forestry resources,etc.Afterwards,the corresponding countermeasures were proposed,such as making overall planning for sustainable forestry development,increasing the investment in the protection of forestry resources,improving the forestry management system,etc.展开更多
On the basis of analyzing defi nitions and signifi cance of cultural soft power, signifi cant value of brand culture marketing of Chinese tourism destinations was clarified. Basic contents of cultural soft power-based...On the basis of analyzing defi nitions and signifi cance of cultural soft power, signifi cant value of brand culture marketing of Chinese tourism destinations was clarified. Basic contents of cultural soft power-based brand culture marketing of tourism destinations were explored from two perspectives: resource characteristics and marketing strategies of brand culture of tourism destinations.展开更多
文摘Firstly,the problems of the protection and sustainable development of forestry resources were analyzed,such as lack of overall planning for the protection of forestry resources,insufficient investment in the protection of forestry resources,etc.Afterwards,the corresponding countermeasures were proposed,such as making overall planning for sustainable forestry development,increasing the investment in the protection of forestry resources,improving the forestry management system,etc.
基金Sponsored by Key Projects of National Social Sciences Fund(12&ZD024)"985-III"Overall Promotion of Social Science Research Program of Fudan University(2012SHKXYB002)National Natural Science Fund(71373054,71073029)
文摘On the basis of analyzing defi nitions and signifi cance of cultural soft power, signifi cant value of brand culture marketing of Chinese tourism destinations was clarified. Basic contents of cultural soft power-based brand culture marketing of tourism destinations were explored from two perspectives: resource characteristics and marketing strategies of brand culture of tourism destinations.