Based on the Prototype Theory,the prototypical feature of advertisement is found to be the combination of three language functions:the informative function,the expressive function,and the vocative function.The adverti...Based on the Prototype Theory,the prototypical feature of advertisement is found to be the combination of three language functions:the informative function,the expressive function,and the vocative function.The advertisement translation means the adjustment of the informative function and the expressive function according to the differences between languages or cultures in order to maximize the vocative function.The faithful translation is the closest to the prototype of the source text but not necessarily the best translation.展开更多
Euphemisms are used frequently in human daily life,and with the development of cognitive science in recent years,people try to use various cognitive linguistic theories to study euphemisms.In the paper,the definition ...Euphemisms are used frequently in human daily life,and with the development of cognitive science in recent years,people try to use various cognitive linguistic theories to study euphemisms.In the paper,the definition and origin,construction principles and classifications of euphemisms are presented.,and then the main ideas and features of semantic prototype theory are introduced.The last part is the concrete analysis of euphemisms based on"Nirvana in Fire"with the help of semantic prototype theory.展开更多
This paper uses the three models of prototype theory to explain the financial polysemants and to find their internal relationship.This paper aims to provide the guidance of polysemy teaching for teachers and offer app...This paper uses the three models of prototype theory to explain the financial polysemants and to find their internal relationship.This paper aims to provide the guidance of polysemy teaching for teachers and offer approaches of polysemy leaning to student.展开更多
With the development of science and technology, large quantities of neologisms are created. Neologisms are the result of people's conceptualization of new things based on their life experiences. Cognitive linguist...With the development of science and technology, large quantities of neologisms are created. Neologisms are the result of people's conceptualization of new things based on their life experiences. Cognitive linguistics views that categorization of organisms and concrete objects are based on the prototype category. This paper takes 167 English Neologisms from Wordspy in2015 as the data for analysis and finds that these English Neologisms are characterized by family resemblances, degree of membership in category and boundary fuzziness from the view of prototype category theory. This study also has some implications for the research of English language teaching and learning.展开更多
The prototype theory suggests that many metal concepts we have are really prototypes.It claims that children first learn words that are "basic" because they reflect aspects of the world,prototypes, which sta...The prototype theory suggests that many metal concepts we have are really prototypes.It claims that children first learn words that are "basic" because they reflect aspects of the world,prototypes, which stand out automatically from the rest of what they see.Basic level words should be taught first.展开更多
The emphasis is laid on expanding students’vocabulary in the new English Curriculum Standards.Without effective approaches to vocabulary learning,students can hardly form vocabulary networks in mind.Combining with mo...The emphasis is laid on expanding students’vocabulary in the new English Curriculum Standards.Without effective approaches to vocabulary learning,students can hardly form vocabulary networks in mind.Combining with modern educational technology,the author carries out experimental teaching to explore the effectiveness of vocabulary teaching based on prototype category theory and presents some samples of vocabulary teaching.The study shows that these teaching methods can effectively enhance students’cognition abilities,stimulate association,promote vocabulary processing,form a categorized network schema,and finally improve students’lexical competence and long-term memory.展开更多
English vocabulary teaching and learning is indispensable in the process of English teaching and learning.For most of college students,the quantitative of English vocabulary they master is often not enough,which not o...English vocabulary teaching and learning is indispensable in the process of English teaching and learning.For most of college students,the quantitative of English vocabulary they master is often not enough,which not only influences students for learning English,but also brings about certain obstacles in developing diverse teaching and learning activities.The paper tends to be based on prototype to shed some light on English vocabulary pedagogy can provide to EFL,showing the necessity to apply educational strategies to improve the students’English vocabulary acquisition.展开更多
As a unique cultural product of the pandemic era,the COVID-19 pandemic buzzwords fully reflect the characteristics of the time.The paper applies the prototype theory to classify the semantic changes of the pandemic pr...As a unique cultural product of the pandemic era,the COVID-19 pandemic buzzwords fully reflect the characteristics of the time.The paper applies the prototype theory to classify the semantic changes of the pandemic prevention buzzwords into two types:semantic evolution and semantic variation,and briefly discusses the implications of the prototype theory for translating the pandemic prevention propaganda slogans based on understanding the semantic changes to help people further understand the pandemic buzzwords as well as related social realities.展开更多
文摘Based on the Prototype Theory,the prototypical feature of advertisement is found to be the combination of three language functions:the informative function,the expressive function,and the vocative function.The advertisement translation means the adjustment of the informative function and the expressive function according to the differences between languages or cultures in order to maximize the vocative function.The faithful translation is the closest to the prototype of the source text but not necessarily the best translation.
文摘Euphemisms are used frequently in human daily life,and with the development of cognitive science in recent years,people try to use various cognitive linguistic theories to study euphemisms.In the paper,the definition and origin,construction principles and classifications of euphemisms are presented.,and then the main ideas and features of semantic prototype theory are introduced.The last part is the concrete analysis of euphemisms based on"Nirvana in Fire"with the help of semantic prototype theory.
文摘This paper uses the three models of prototype theory to explain the financial polysemants and to find their internal relationship.This paper aims to provide the guidance of polysemy teaching for teachers and offer approaches of polysemy leaning to student.
文摘With the development of science and technology, large quantities of neologisms are created. Neologisms are the result of people's conceptualization of new things based on their life experiences. Cognitive linguistics views that categorization of organisms and concrete objects are based on the prototype category. This paper takes 167 English Neologisms from Wordspy in2015 as the data for analysis and finds that these English Neologisms are characterized by family resemblances, degree of membership in category and boundary fuzziness from the view of prototype category theory. This study also has some implications for the research of English language teaching and learning.
文摘The prototype theory suggests that many metal concepts we have are really prototypes.It claims that children first learn words that are "basic" because they reflect aspects of the world,prototypes, which stand out automatically from the rest of what they see.Basic level words should be taught first.
文摘The emphasis is laid on expanding students’vocabulary in the new English Curriculum Standards.Without effective approaches to vocabulary learning,students can hardly form vocabulary networks in mind.Combining with modern educational technology,the author carries out experimental teaching to explore the effectiveness of vocabulary teaching based on prototype category theory and presents some samples of vocabulary teaching.The study shows that these teaching methods can effectively enhance students’cognition abilities,stimulate association,promote vocabulary processing,form a categorized network schema,and finally improve students’lexical competence and long-term memory.
文摘English vocabulary teaching and learning is indispensable in the process of English teaching and learning.For most of college students,the quantitative of English vocabulary they master is often not enough,which not only influences students for learning English,but also brings about certain obstacles in developing diverse teaching and learning activities.The paper tends to be based on prototype to shed some light on English vocabulary pedagogy can provide to EFL,showing the necessity to apply educational strategies to improve the students’English vocabulary acquisition.
文摘As a unique cultural product of the pandemic era,the COVID-19 pandemic buzzwords fully reflect the characteristics of the time.The paper applies the prototype theory to classify the semantic changes of the pandemic prevention buzzwords into two types:semantic evolution and semantic variation,and briefly discusses the implications of the prototype theory for translating the pandemic prevention propaganda slogans based on understanding the semantic changes to help people further understand the pandemic buzzwords as well as related social realities.
