Maternal and baby＇s product is a special needed class in our country, and the safety of the product quality is very high. Mothers aged at 70s, 80s and 90s have the unique consumption idea and consumption behavior cha...Maternal and baby＇s product is a special needed class in our country, and the safety of the product quality is very high. Mothers aged at 70s, 80s and 90s have the unique consumption idea and consumption behavior characteristics which have profound significance for merchants. These all have significant influence to enterprise＇s marketing channel construction. Present market situation of Maternal and infant＇s products were summarized in this paper, then consumption psychology and behavior of the buyer are analyzed, and finally put forward the strategy of channel construction of network marketing of Maternal and infant＇s product＇s enterprise.展开更多
文摘Maternal and baby＇s product is a special needed class in our country, and the safety of the product quality is very high. Mothers aged at 70s, 80s and 90s have the unique consumption idea and consumption behavior characteristics which have profound significance for merchants. These all have significant influence to enterprise＇s marketing channel construction. Present market situation of Maternal and infant＇s products were summarized in this paper, then consumption psychology and behavior of the buyer are analyzed, and finally put forward the strategy of channel construction of network marketing of Maternal and infant＇s product＇s enterprise.
