The primary aim of this paper is to survey the effect of outdoor public service advertisements on the audience. Taking questionnaire as the method, this study has discussed the validity of outdoor Public Service Adver...The primary aim of this paper is to survey the effect of outdoor public service advertisements on the audience. Taking questionnaire as the method, this study has discussed the validity of outdoor Public Service Advertising Language of citizens in Guangzhou, which from the aspects of attention, acceptance and comprehension. The results of the survey indicate that the effectiveness of outdoor advertising language in Guangzhou is generally optimistic. Then the problems incurred by outdoor advertising language are discussed according to the analysis result. Finally, relevant suggestions and measures were proposed for improving the impact of public service advertising.展开更多
As a dynamic language phenomenon, public service advertisement reflects the social language life. This paper presents a detailed analysis of the theme selection and language of outdoor public service advertisement lan...As a dynamic language phenomenon, public service advertisement reflects the social language life. This paper presents a detailed analysis of the theme selection and language of outdoor public service advertisement language in Guangzhou. It describes the features and expressions of outdoor public service advertisement in subject content, sentence form and rhetoric, aimed at understanding the basic situation and effect of public service advertisement on the audience, and guiding the audience to improve their morality and behavior.展开更多
文摘The primary aim of this paper is to survey the effect of outdoor public service advertisements on the audience. Taking questionnaire as the method, this study has discussed the validity of outdoor Public Service Advertising Language of citizens in Guangzhou, which from the aspects of attention, acceptance and comprehension. The results of the survey indicate that the effectiveness of outdoor advertising language in Guangzhou is generally optimistic. Then the problems incurred by outdoor advertising language are discussed according to the analysis result. Finally, relevant suggestions and measures were proposed for improving the impact of public service advertising.
文摘As a dynamic language phenomenon, public service advertisement reflects the social language life. This paper presents a detailed analysis of the theme selection and language of outdoor public service advertisement language in Guangzhou. It describes the features and expressions of outdoor public service advertisement in subject content, sentence form and rhetoric, aimed at understanding the basic situation and effect of public service advertisement on the audience, and guiding the audience to improve their morality and behavior.
