In the era of We Media, online public opinion in colleges and universities has become an important front of ideological and political, with some characteristics such as concealment, diversity and sensitivity, interact...In the era of We Media, online public opinion in colleges and universities has become an important front of ideological and political, with some characteristics such as concealment, diversity and sensitivity, interaction and immediacy of communication. It is urgent to carry out some researches about network public opinion analysis and guidance mechanism. It is a new challenge that the ideological and political education in colleges and universities, must face how to guide online public opinion effectively. The team building should be strengthened and the right of public opinion should be returned. The platform construction should be enriched, and it is important to give the chance to various media. Therefore, it should strengthen the mechanism construction, and public opinion guidance must be scientific and professional. Colleges and universities should build a clear network space from such aspects as the construction of network public opinion guidance institutions, the cultivation of opinion leaders, the perfection of early warning mechanism, the improvement of university network literacy and the guidance of campus media.展开更多
The vulgar culture case of A Simple Noodle Story exposes a lot of culture safety potentials: first, the traditional consensus propaganda in Chinese film devotes much attention to advertisement in earlier stage while l...The vulgar culture case of A Simple Noodle Story exposes a lot of culture safety potentials: first, the traditional consensus propaganda in Chinese film devotes much attention to advertisement in earlier stage while less importance to maintain public opinion; second, many innocent masses get lost to be used for creating public opinion; third, the famous academic scholars curry favor with the public with neutral comments; forth, the accumulate disadvantages in old consensus system can not be cured completely. The advanced culture theory in China shoulders heavy responsibilities.展开更多
文摘In the era of We Media, online public opinion in colleges and universities has become an important front of ideological and political, with some characteristics such as concealment, diversity and sensitivity, interaction and immediacy of communication. It is urgent to carry out some researches about network public opinion analysis and guidance mechanism. It is a new challenge that the ideological and political education in colleges and universities, must face how to guide online public opinion effectively. The team building should be strengthened and the right of public opinion should be returned. The platform construction should be enriched, and it is important to give the chance to various media. Therefore, it should strengthen the mechanism construction, and public opinion guidance must be scientific and professional. Colleges and universities should build a clear network space from such aspects as the construction of network public opinion guidance institutions, the cultivation of opinion leaders, the perfection of early warning mechanism, the improvement of university network literacy and the guidance of campus media.
文摘The vulgar culture case of A Simple Noodle Story exposes a lot of culture safety potentials: first, the traditional consensus propaganda in Chinese film devotes much attention to advertisement in earlier stage while less importance to maintain public opinion; second, many innocent masses get lost to be used for creating public opinion; third, the famous academic scholars curry favor with the public with neutral comments; forth, the accumulate disadvantages in old consensus system can not be cured completely. The advanced culture theory in China shoulders heavy responsibilities.
