Text Type and C-E Translation of Public Signs

This paper contends that the public sign is a kind of text with such vocative functions as indicating,instructing,restricting,prohibiting,persuading,and publicizing,so it falls into the type of vocative texts.The paper suggests that conveying the vocative function of the public sign is the essential task of the translator,so as to achieve the intended effect of the public sign.

On the Problems and Strategies in Chinese-English Translation of Public Signs in Scenic Resorts

More and more foreigners come to China on business or for a tour, which makes the translation of public signs important and necessary. Focused on the public sign in scenic resorts, this article briefly gives a short presentation for the present study status; and the errors in the translation of signs are set forth from the viewpoint of three rules of Skopostheorie. Some suggestions are proposed to make a further study of public signs with a wide scope of examples.

A Pragmatic Analysis of Public Signs in Chinese-English Translation——Based on the Example of Shaoguan National Forest Park

With the rapid development of economy and close international exchanges, the English translation of public signs is in-creasingly important and cannot be ignored. This paper takes Shaoguan National Forest Park as an example to analyze its publicsigns translation and points out some pragmatic failures from two aspects:pragmatic language failures and social pragmatic failures.Also, the paper puts forward some suggestions based on the translation error analysis.

On Errors in Chinese-English Translation of Public Signs

With more attentions being paid to the research of the Chinese-English translation of public signs,errors and mistakes can be frequently observed in some places and occasions due to different cultural backgrounds as well as diversified function of public signs.For that reason,the author venture to analyses the problems existing in Chinese-English translation of public signs on the level of linguistic and culture such as spelling errors,harsh tones and so on.Meanwhile the author offer some strategies and principles of translation based on the communicative translation method and as well as the quality of translators perspectives,including the methods of functional priority,of utilization of Pin Yin and so on,hoping to optimize the quality of the public signs translation so as to publicize China and promote the image of China and arose the attention and awareness of the translators.

The Analysis of Application and Problems in Bilingual Public Signs or Plates

Public ad is one of the components in the language construction with the using of language and words. The paper applies the social linguistic method, taking public ads in Beijing, Guangzhou, and Xinjiang as the study case. The result shows that standards of public ads are not varied. And there are many problems to be solved. First, the paper will have a review of the papers concerned with the topic. Secondly, the part is to talk about the functions of the signs, the classification of public ads, and the application of public ads. Thirdly, the paper is about the problems language application in the public and the analysis of the pubic ads. Lastly, it is the suggestion about the overall application of the bilingual language pubic signs--the English signs in cities in China.

On the Translation of Public Signs From the Functional Perspective

With the rapid development of Chinese economy, more and more foreigners have been attracted to China to invest, work, study, and travel. To help the foreigners better understand China and facilitate cross-cultural communication, bilingual or even trilingual public signs spring up in every part of China. As is known that public signs, usually in the form of a few words, pictures, or words accompanied with a picture, function not only as a＂face＂ of a city and a nation, but also as a first calling card given to the foreigners. Moreover, public signs have definite functions--informing, warning, or directing. However, to our disappointment, mistranslations of the public signs are often presented in some places. As a special text whose function is strong and communicative purpose is quite clear, the translation of public signs should be based on the text＇s functions and the translator＇s purpose. This paper classifies public signs, compares Chinese signs with English ones, and comes up with the principle for its Chinese-English translation, namely, an A-B-C approach （Adapt-Borrow-Create approach） which is based on the Skopostheorie.

On the C-E Translation of Public Signs from the Functional Perspective

With the rapid development of Chinese economy, more and more foreigners have been attracted to China to invest, work, study and travel. To help the foreigners better understand China and facilitate cross-cultural communication, bilingual or even trilingual public signs spring up in every part of China. As is known that public signs, usually in the form of a few words, a picture or words accompanied with a picture, function not only as a " face" of a city and a nation, but also as a first calling card given to the foreigners. Moreover, public signs have definite functions-informing, warning or directing. However, to our disappointment, mistranslations of the public signs are present everywhere.

A Study on the Translation of Public Signs in Fuzhou

Public signs, as a city's "name card", have attracted wide attention. However,inappropriate translation of public signs are ubiquitous with some even cause misunderstandings for international visitors. In this paper, we first introduce the function of public signs, then through case analysis many problems are exposed and those errors bring a lot of inconvenience for foreigners who live and work in China.What's worse, to some extent, China's image and reputation will also be undermined.Finally, an appeal is made for a standardized translation of public signs and more research should be done and effective measures should be taken to improve the quality of the language environment and public signs translation.

A Survey and Research on the Translation of Public Signs in 5A Scenic Spots in Jiangxi Province——taking Mt.Lushan as an example

The picturesque scenery of Mount Lushan scenic area,as one of the world's cultural heritage, enjoys a high reputation in the world. Lushan tourist attractions introduction translation directly influence the quality of tourists' cross- cultural understanding. This paper analyses deficiencies of C-E translation and proposes measures to improve translation quality so as to promote understanding of cultural connotation of Mount

Translating Chinese Public Signs into English from Context of the Adaptation Theory

Translation of public signs is related to the image of a city. It has aroused more and more concerns in recent years, for translations of these public signs are often totally wrong or inappropriate. Although many translators have pointed out all kind of mistakes, there is no guiding theory in translating public signs. According to the adaptation theory by Jef. Verschuren, the use of language is just to make continuous choices in order to adapt to the needs of communications. This scientific new research angle can explain and guide translation of public signs. The argument of this paper is how to translate Chinese public signs into English from different context. And it will be analyzed from three different ways： linguistic, communicative, dynamic dimensions.

Contrastive Study of Public Sign Translation and Linguistic Landscape from the National Strategy Perspective

Study on public sign translation and linguistic landscape has become the most practical way of serving the national strategy of language service by the Chinese linguistic scholars.Contrasts of their definitions,functions,research scope and perspectives,and research content are made and approaches to coordinating the two research fields are proposed.It is pointed out that the two concepts are neither the same nor contradictive.Linguistic landscape study can only be enriched and better serve the national strategy if the research fruits of public sign translation are absorbed.

Numbers

Slow But Steady China＇s GDP grew 6.7 percent year on year in the first quarter of 2016 to reach 15.9 trillion yuan （$2.4 trillion）, according to the National Bureau of Statistics （NBS）. The growth further slowed from the previous quarter＇s 6.8 percent, which was already the lowest quarterly rate since the global financial crisis. The NBS also published data on major economic indicators,

Joining Hands in Communication

The China-Russia Media Forum was convened in St.Petersburg,Russia,on June 25,resulting in several major Chinese and Russian media organizations signing a number of cooperation agreements.