Cultural discrepancy constitutes a major obstacle in translating Chinese publicity materials to the outside world. This paper, viewed through the lens of communication and media studies, divides the transmission of cu...Cultural discrepancy constitutes a major obstacle in translating Chinese publicity materials to the outside world. This paper, viewed through the lens of communication and media studies, divides the transmission of cultural discrepancy into two stages, namely, the dialogues between the translator and the source text author and between the translator and the intended readership in the target language. Only with a two-step communication can a most appropriate strategy be adopted to deal with the cultural points.展开更多
文摘Cultural discrepancy constitutes a major obstacle in translating Chinese publicity materials to the outside world. This paper, viewed through the lens of communication and media studies, divides the transmission of cultural discrepancy into two stages, namely, the dialogues between the translator and the source text author and between the translator and the intended readership in the target language. Only with a two-step communication can a most appropriate strategy be adopted to deal with the cultural points.
