This paper lays particular emphasis on pun's effectiveness and selectivity in English advertisements.The illustration and examples can help us understand the English advertisements well and foster our ability to a...This paper lays particular emphasis on pun's effectiveness and selectivity in English advertisements.The illustration and examples can help us understand the English advertisements well and foster our ability to appreciate the charm of English.展开更多
Pun is one of the most common figures of speech in English. It is the humorous use of a word in such a way as to suggest different meanings or applications or of words having the same or nearly the same sound but diff...Pun is one of the most common figures of speech in English. It is the humorous use of a word in such a way as to suggest different meanings or applications or of words having the same or nearly the same sound but different meanings. Due to the comparative complexity of its formation, there are different ways of classification of English pun. And some special rhetorical effects can be achieved by the employment of English pun.展开更多
This paper contributes to discuss what functions puns can fulfill in advertisements. Based on the characters of pun, the author analyzes why pun is an important and effective device and how puns can serve the advertis...This paper contributes to discuss what functions puns can fulfill in advertisements. Based on the characters of pun, the author analyzes why pun is an important and effective device and how puns can serve the advertisement successfully. The results and conclusions was drawn by a survey which aims to help the advertisers have a good command of pun in advertisements and help customers understand the deep meaning and figurative effects well.展开更多
文摘This paper lays particular emphasis on pun's effectiveness and selectivity in English advertisements.The illustration and examples can help us understand the English advertisements well and foster our ability to appreciate the charm of English.
文摘Pun is one of the most common figures of speech in English. It is the humorous use of a word in such a way as to suggest different meanings or applications or of words having the same or nearly the same sound but different meanings. Due to the comparative complexity of its formation, there are different ways of classification of English pun. And some special rhetorical effects can be achieved by the employment of English pun.
文摘This paper contributes to discuss what functions puns can fulfill in advertisements. Based on the characters of pun, the author analyzes why pun is an important and effective device and how puns can serve the advertisement successfully. The results and conclusions was drawn by a survey which aims to help the advertisers have a good command of pun in advertisements and help customers understand the deep meaning and figurative effects well.
