In this paper,the concept of perceived trust was adopted to investigate the relationship between brand crisis type and brand attitude; what's more,the paper considered the moderating effect of consistency of negat...In this paper,the concept of perceived trust was adopted to investigate the relationship between brand crisis type and brand attitude; what's more,the paper considered the moderating effect of consistency of negative word of mouth on the relationship between the aforementioned two. Empirical study results showed that compared with values-related brand crisis,performance-related brand crisis had a more significant effect on consumers' perceived competence-based trust and there were no significant differences in the negative effects of two types of brand crisises on consumers' perceived benevolence-based trust. In addition,consumers' perceived competence-based and benevolence-based trust had a positive effect on brand attitude and consistency of negative word of mouth played a moderating role in the relationship between brand crisis type and brand attitude.展开更多
The Internet reconstructs the order of information dissemination and power relations during a public crisis and facilitates the redistribution of discourse power. Therefore, from a micro perspective, it further compli...The Internet reconstructs the order of information dissemination and power relations during a public crisis and facilitates the redistribution of discourse power. Therefore, from a micro perspective, it further complicates a specific crisis;while from a macro perspective, it intensifies the uncertainty of social risks. In the context of a public crisis, through the redistribution of discourse power, the Internet promotes competitions among a diversity of opinions and disintegrates the traditional mechanism of opinion expression, the mechanism of social trust and the legitimate mechanism of decision making and power exercising. In the meantime, the Internet also creates space for social actions. This space, integrating the virtual space with the real world, enables the public to"upgrade"from onlookers and expressers to active movers. Dialogue among plural subjects in the society should be deemed a basic notion and the approach to public crisis management in the era of the Internet should renew the discourse order, reconstruct the mechanisms of trust and legitimacy, and cultivate a sense of identity and community in a pluralist context.展开更多
The development of the Internet coincides with 90s financial crises. The net seemed to realize what Karl Polanyi defined social self-defence from the capitalism against the transformation of labour, land and money in ...The development of the Internet coincides with 90s financial crises. The net seemed to realize what Karl Polanyi defined social self-defence from the capitalism against the transformation of labour, land and money in fictitious commodities. In this paper we try to consider how Internet, and in particular social network, has modified many deep aspects of our life. With two different approaches, sociological and philosophical, we try to understand how social networks support new shapes of happiness and trust in an economic crisis context.展开更多
文摘In this paper,the concept of perceived trust was adopted to investigate the relationship between brand crisis type and brand attitude; what's more,the paper considered the moderating effect of consistency of negative word of mouth on the relationship between the aforementioned two. Empirical study results showed that compared with values-related brand crisis,performance-related brand crisis had a more significant effect on consumers' perceived competence-based trust and there were no significant differences in the negative effects of two types of brand crisises on consumers' perceived benevolence-based trust. In addition,consumers' perceived competence-based and benevolence-based trust had a positive effect on brand attitude and consistency of negative word of mouth played a moderating role in the relationship between brand crisis type and brand attitude.
基金a staged research result of “Studies in Rational Expression amid Public Opinions in the Age of New Media(15BXW057)a research program sponsored by the National Social Science Foundation
文摘The Internet reconstructs the order of information dissemination and power relations during a public crisis and facilitates the redistribution of discourse power. Therefore, from a micro perspective, it further complicates a specific crisis;while from a macro perspective, it intensifies the uncertainty of social risks. In the context of a public crisis, through the redistribution of discourse power, the Internet promotes competitions among a diversity of opinions and disintegrates the traditional mechanism of opinion expression, the mechanism of social trust and the legitimate mechanism of decision making and power exercising. In the meantime, the Internet also creates space for social actions. This space, integrating the virtual space with the real world, enables the public to"upgrade"from onlookers and expressers to active movers. Dialogue among plural subjects in the society should be deemed a basic notion and the approach to public crisis management in the era of the Internet should renew the discourse order, reconstruct the mechanisms of trust and legitimacy, and cultivate a sense of identity and community in a pluralist context.
文摘The development of the Internet coincides with 90s financial crises. The net seemed to realize what Karl Polanyi defined social self-defence from the capitalism against the transformation of labour, land and money in fictitious commodities. In this paper we try to consider how Internet, and in particular social network, has modified many deep aspects of our life. With two different approaches, sociological and philosophical, we try to understand how social networks support new shapes of happiness and trust in an economic crisis context.
