英语名词在中国语境下的本土化现象——“propaganda”个案研究

本文以"propaganda"为例,基于不同时期的文献,结合《北京周报》和《纽约时报》中的语料,从词汇的概念意义、感情色彩等维度,对该词的本土化现象进行个案研究。研究表明,与《纽约时报》相比,《北京周报》中的该词概念意义在扩大,感情色彩在变化。本文认为,词汇空缺、语言使用的经济性规律以及言语交际中的语用移情是促使英语本土化的重要因素。同时,本研究验证"双层英语"假设在翻译中的作用,认为在跨文化交际活动中应本着主客互动的协商原则,积极建构话语的意义。

银行校园招聘广告体裁分析

近年来,招聘广告作为一种常见的广告语篇,在人们日常生活中占有非常重要的地位,受到越来越多人们的关注。本文以Swales和Bhatia的体裁分析理论为分析框架,采用语料库分析工具,对50篇银行校园招聘广告从宏观语步结构以及微观句式、词汇两个角度对该类语篇进行分析。研究发现:从宏观方面看银行校园招聘广告共8个语步,其中提供标题、银行简介、岗位介绍、资质要求以及流程信息为5个必选语步;号召行动、薪酬福利待遇以及注意事项为3个可选语步。在微观方面对固定句式、特色句式以及人称代词进行分析,并总结出招聘广告主要实现两个交际目的:宣传告知和劝说。

Identifying Vibration Source and Propaganda Path by Using Casuality Analysis

The unit impulse response function of two-sided time domain for noncasual 1 DOF linear system is derived, and the FFT program is used in simulation of multi-DOF systems. The method of identifying vibration source and propaganda path by using causuality analysis of transmissbility is proposed.

Climate Change Science &Propaganda

This article addresses the relationship between science and propaganda using the Climate Change controversy as a study model. The United Nations International Panel on Climate Change (IPCC) is the recognized leader on this model issuing multiple Assessment Reports. This review begins with a discussion of the basics—what is propaganda and how does it work, followed by whether the IPCC adopted or rejected it. Next explored is how propaganda can be seamlessly fused into “report writing” in a way that arouses and makes interesting humdrum details. Some unexpected results emerged from current and historical observation data involving the Greenhouse theory, CO2 sources, ocean pH, sea levels, and ice balances. The final section confronts whether “a point of view” constrains objectivity in favor of outcome. The overall conclusion is that the earth is boringly healthy.

The Case of the Aryan Jesus Dogma: Enlarging Entitlement Through Propaganda

In a national effort to promote anti-Semitism, the Institute for the Study and Eradication of Jewish Influence (ISEJI) was established in Nazi Germany. Its leader, Walter Grundmann, was instrumental in the promotion of the Aryan Jesus dogma in scholarly circles. Through a quid pro quo arrangement with a state-based university, the dogma was given scholarly respectability. The dogma asserted that Jesus was not Jew. This dogma gained enough support to be adopted into the German Lutheran Church’s catechism of the time. Not only was the motivation for the promotion of the dogma suspect, but the reasoning used to arrive at the conclusion was faulty. The dogma contributed to the body of Nazi propaganda that vilified Jews as enemies of the Aryan society.

Propping up Propaganda？ Exploring the Role of The Herald Newspaper in Strengthening ZANU-PF＇s Political Position

This paper examines The Herald newspaper＇s role in safeguarding the seemingly unparalleled longevity of Zimbabwe＇s ruling Zimbabwe African National Union-Patriotic Front （ZANU-PF） party. Through an analysis of a sample of stories from both the paper＇s print and online editions, the study traces the origins of the broadsheet＇s ostensibly unflagging pro-ZANU-PF editorial positions, turning to article analysis to critically probe not only the motive but also the impact of the newspaper＇s assumed open allegiance to the revolutionary party. In a nation believed battered by perceived state brutality and widening political differences, The Herald has been accused of significantly influencing the pace of dictatorship while guardedly manipulating information to prop up President Robert Mugabe＇s party. So important has the paper become over the years that its often uncompromising, one-sided style of reporting has earned it praise among militant ZANU-PF hardliners while bitterly attracting widespread criticism from critics of the long-serving party.

Mobilization and Radicalization Through Persuasion： Manipulative Techniques in ISIS＇ Propaganda

This paper explores the recent findings of some empirical research concerning Islamic State of Iraq and al-Sham＇s （ISIS＇） communication and tries to synthesize them under the theoretical frame of propaganda＇s concept and practices. Many authors demonstrated how ISIS propaganda campaigns, in particular those deployed on cyberspace, proved to be effective in recruiting new members in both western and Muslim countries. However, while most of the researches focused on ISIS＇s communication contents and narratives, few works considered other methods and techniques used for actually delivering them. This is a regrettable missing point given the fact that communication＇s and neurosciences＇ studies demonstrate that not only what is communicated but also the techniques adopted bear important consequences on the receiver＇s perceptions and behavior. Therefore, this article analyzes in particular the findings of researches carried out by communication scholars, social psychologists, and neuro-cognitive scientists on ISIS＇ persuasive communication techniques and demonstrates their importance for security studies＇ analysis of ISIS＇ propaganda. It argues that ISIS＇ success in mobilizing people and make them prone to violent action relies on-among other factors-its knowledge and exploitation of sophisticated methods of perceptions＇ manipulation and behavior＇s influence. This, in turn, demonstrates ISIS＇ possession of state-like soft power capabilities effectively deployed in propaganda campaigns and therefore calls for a more complex understanding of its agency.

Strategies for recruiting a sample of adults with type 2 diabetes from primary care clinics in rural Appalachia: Incorporating cultural competence

Background:Recruiting research participants from primary care in rural Appalachia is a major challenge and can be influenced by cultural characteristics,making it critically important to incorporate strategies of cultural competence in the overall design of clinical research.Objectives:The purpose of this paper is to describe culturally competent strategies used for recruitment and data collection with a sample of adults with type 2 diabetes from primary care settings in Appalachia.Design:The Purnell model of cultural competence and relevant literature served as a framework for study design.Four overarching approaches informed the organization of recruitment strategies and development of the data collection plan.Procedures:The approaches included selection of research sites,establishing collaborations,sustaining collaborative relationships,and enhancing understanding of benefits of participation.Four recruitment sites were selected based on potential to enhance diversification of participants;multiple steps were included in each of the three remaining approaches to build relationships and gain participation.A study log was maintained to provide evaluation data.Results:Recruitment took 14 months and a sample of 102 subjects provided consent with 101 participants providing complete data.Demographics were representative of the region except that African American participation was higher(6.9%)compared to current north central Appalachia(3%).Over 72%of participants indicated they would be interested in participating in future studies.Conclusions:These findings emphasize the importance of employing strategies for cultural competence in study design.Use of concepts from the Purnell model led to enhanced representativeness and potential for subsequent generalizability.

The Recruiting Problems in Chinese Enterprises

The thesis states the problems and tendency of current recruiting and the situation, in which there is no rule and no circumference. It will help us to act successfully during the process of hiring and the development of the enterprise.

The Petrified Utopia： Monumental Propaganda, Architecture Parlante, and the Question about （De）Materialisation of Monuments

The article examines the idea of monumentality （following Evgeny Dobrenko＇s concept of ＂petrified utopia＂） in Polish Socialist literature especially by analyzing Lenin＇s ＂monumental propaganda＂ and its influence on literary thinking. Starting from some details about Lenin＇s vision and plan, the article will further present how the act of transposition of a monument into texts---the act of materialization monuments in literary signs--causes some kind of monumental spectrality or dematerialization and as a consequence, the disappearance of art in Rancieran sense in which the art disappears when it becomes transparent for itself. To prove this thesis, the article will analyze two main architectural examples： Tatlin＇s Monument to the Third International （as the great realization of Lenin＇s doctrine） and Polish Palace of Culture and Science which was the theme of many Polish Socialist poems. In conclusion, the article will also present some broader perspective of modem architectural utopias and their spectrality.

Practice and Reflection on the Science and Technology Propaganda Work of Agricultural Research Institutes in the New Era : A Case Study of Changli Pomology Institute, Hebei Academy of Agricultural and Forestry Sciences

Taking Changli Fruit Tree Research Institute of Hebei Academy of Agricultural and Forestry Sciences as an example,starting from the importance of strengthening scientific and technological propaganda work in agricultural research institutes,the current situation of scientific and technological propaganda work in agricultural research institutes is analyzed in this paper.In response to the problems of lack of targeted evaluation mechanism,lack of distinctive publicity forms,and weak news sensitivity of science and technology propaganda workers in agricultural research institutions,strategies such as establishing a scientific and standardized evaluation system,improving incentive policies,deeply exploring propaganda content,leveraging the joint advantages of new and traditional media,and cultivating and training science and technology propaganda teams are proposed.

The Application of AHP Model in Recruiting Middle Managers for Enterprises ——Taking Recruiting Project Managers for Example

With the advertisement of the era of knowledge economy, human has become the core element in the enterprise competitiveness. It＇s one of the problems for human resource managers to select the most suitable person among many candidates. Nowadays, most enterprises resort to the simple evaluation in hiring which is unfair for evaluating the abilities of applicants. AHP model is a method which combining qualitative and quantitative. This paper applies the AHP model to hiring the middle managers and takes the recruiting of project managers for example to analyze its effectiveness. Hope to provide scientific decision basis for recruiting, middle managers.

The Application of AHP Model in Recruiting Middle Managers for Enterprises --Taking Recruiting Project Managers for Example

With the advertisement of the era of knowledge economy, human has become the core element in the enterprise competitiveness. It＇s one of the problems for human resource managers to select the most suitable person among many candidates. Nowadays, most enterprises resort to the simple evaluation in hiring which is unfair for evaluating the abilities of applicants. AHP model is a method which combining qualitative and quantitative. This paper applies the AHP model to hiring the middle managers and takes the recruiting of project managers for example to analyze its effectiveness. Hope to provide scientific decision basis for recruiting middle managers.

“propaganda”之含义与翻译

“propaganda”兼具“宣传”或“反宣传”、假宣传”之意。属同词反义。作为事物,无一不是正与反的辨证统一;如“宣传”这一事物,确有正反面两个方面。但作为词语,却未必都有“正”有”反”。比如说,汉语中一般只有“反宣传”那个词,而没有“正宣传”这个词。这是因为正面宣传就是“宜传”,而表示正面宣传的对立物才用”反宣传”此词。据在我国工作的某些好心的外籍英语专家说。

Campus Recruiting Service Quality:Understanding College Recruiters’Experience During Campus Visits

The purpose of this study is to assess the attributes college recruiters’value when determining their campus recruiting activities.The concept of servicescape,SERVQUAL,and SERVPERF were used as a theoretical framework.Importance-performance analysis was utilised to evaluate nine attributes:employer development professional,career fair,tabling,classroom visit,information session,faculty meeting,student group meeting,on campus interviewing,and sponsorship.Data collection occurred at a university in the south eastern United States which hosts career fairs with more than 180 companies.Corporate recruiters were asked to complete a survey with questions regarding the attributed importance and performance of their recruiting experience with the university.This study fills a gap in the research regarding corporate recruiter’s evaluative criteria and decision-making of campus visits,as well as provides practical implications for university career services.

Discussion on the Subjectivity＇s Play and Strategies in External-propaganda Translation

External-propaganda translation,as a language translation way,aims to influence the relevant audiences and then promote them to change attitude or take certain actions in discourse patterns. English translation,as the external- propaganda material of Chinese government,is an important window for the foreign audiences to know well China,while a translator is the subject of translation practice and the key person to realize the function of texts,and also plays a decisive,significant role in the quality of translation. In external-propaganda translation,the strategies for playing the subjectivity of translator mainly include laying an emphasis on the selection of theme,making sure about the object,and paying attention to methods.

Study on ＂China Dream＂ Educational Propaganda Integrating into Education of Ideological and Political Education

＂China Dream＂, not only is the national dream, but also is the dream of all the Chinese people, and highly fits the educational purpose of university education, ＂China Dream＂ leads the university ideal faith education to a higher standard, and embodied in the ＂China Dream＂, and enriched the connotation of the socialist core value system, is the organic unity of national spirit and the spirit of the age; ＂China Dream＂ represents a blue view for the great rejuvenation of the Chinese nation, is the organic unity of ideal and great practice being together; Also, the ideological and political education had also established in the underdevelopment contemporary youth growing up; the value of coordination shaped college student＇s right of personal value and social value. ＂China Dream＂, was the sublimation of university ideological and political education, ever advancing with the time, the ＂China Dream＂ tightly integrated into the university ideological and political education, strives to cultivate the endeavor of having both ability and political integrity, and having the national feelings of dedication. Therefore, college ideological and political education work is to ＂China Dream＂ as the guider, actively promotes the educational model innovation.

大宣传观视域下医学院校治理能力和文化创新能力提升路径探索——以北京协和医学院为例

医学院校是建设“健康中国”、医学教育改革和卫生健康文化传播的重要基石。大宣传工作格局构建为医学院校提升治理能力和文化创新能力提供了新的驱动力。为应对当前医学院校普遍存在的对宣传思想文化工作的内涵和主体、融媒体时代新闻传播规律和医学教育规律认识不足的问题,北京协和医学院坚持大思政、大文化、大传播的理念,为医学院校创新机制、打造大宣传合力提供了实践经验。医学院校应以此为鉴,坚持巩固壮大主流思想舆论,加强宣传文化思想工作制度建设,理顺工作机制,提升新闻宣传队伍专业能力,加强媒体融合等,推进大传播工作格局构建,以大宣传观提升宣传思想文化工作时度效,推进新时代医学教育高质量发展。

PROPAGANDA IN ANCIENT EGYPTIAN TEXTS:AN ATTEMPT AT DEFINITION

In Egyptology dealing with both historical and literary texts often raises thequestion of their political intention.The almost fixed plot of the "Knigsnovelle”and the“annals,"typical forms of recording Egyptian history,seems to reflect therigid Egyptian view of history anchored in ideology.The historical course ofevents,what we may call“reality,”is less significant than the course

A New Breakthrough of Film Propaganda in the Context of New Media-Taking the Hong Kong Film"Shock Wave 2"as an Example

After the release of"Shock Wave 2,"the box office far surpassed the first film"Shock Wave 1."In addition to improving the quality of the narrative content,it is more important to promote the film in the context of new media.Many new breakthroughs have been made.The film combined the advantages of new media in its propaganda orientation and has achieved a better propaganda effect than the traditional propaganda.Therefore,investigating the use of new media in"Shock Wave 2"and in finding places that can be used for reference based on successful experiences,they will have certain enlightenment for further successfill dissemination of Hong Kong police films and even Chinese films in the future.