This paper examines the influence of familial reference groups on individuals＇ product and brand decisions for products across two kinds of culture. The study is addressed through an examination of intergenerational ...This paper examines the influence of familial reference groups on individuals＇ product and brand decisions for products across two kinds of culture. The study is addressed through an examination of intergenerational influences across the two different cultures. The results of the study lend support to the original approach and also provide an insight look into how reference group influence may vary depending on different culture context. The paper also provides very useful advice for marketers when they apply western marketing concepts in China market.展开更多
Induced-acetaldehyde toxic effects on gluatathione [GSH] metabolism and sulfhydryl (SH) groups in liver and in brain of female albino rats with reference to age was studied.The total -SH groups were decreased whereas ...Induced-acetaldehyde toxic effects on gluatathione [GSH] metabolism and sulfhydryl (SH) groups in liver and in brain of female albino rats with reference to age was studied.The total -SH groups were decreased whereas the specific activities of glutathione-S-transferase [GST] and glutathione peroxidase [GP0] were increased in acetaldehyde treated rats. However, the specific activity levels of glutathione reductase [GR] and Γ-glutamylcysteine synthetase [Γ-GCS] were decreased. In general, acetaldehyde indueed changes in the specific activities of the enzymes that increase with increasing age展开更多
This paper analyzes and attempts to bridge the gap between popular culture＇s aesthetics, popularized by Camille Paglia and her work Sex, Art and American Culture： Essays （1992], and international marketing culture...This paper analyzes and attempts to bridge the gap between popular culture＇s aesthetics, popularized by Camille Paglia and her work Sex, Art and American Culture： Essays （1992], and international marketing culture＇s aesthetics, as described by Schmitt and Simonson （1997）. Popular culture and marketing rarely share the same realm of research. However, these theories start to influence each other, which are especially visible when compared with international marketing as the framework. In order to analyze the gap between popular culture and marketing culture, the author followed a cultural object, Domo-kun, as it entered the US market. Domo-kun gradually changed, including its marketing aesthetics, its significance, and meaning within popular culture after it entered the market. These meaning changes are through the process of commoditization, emotional value, and how they are reinterpreted within cultural frames and reference groups.展开更多
Previous research has detailed how social status affects the willingness to have children.However,subjective social status(SSS)derived from a comparison with a reference group also has an important impact on fertility...Previous research has detailed how social status affects the willingness to have children.However,subjective social status(SSS)derived from a comparison with a reference group also has an important impact on fertility desire.This study explores the relationship between the past,present,and future SSS and fertility desire,using data from the Chinese General Social Survey,a nationally representative population survey conducted in 2017(N=4,864).The study found that the individual’s fertility desire is positively enhanced by the current SSS,the expected SSS in the future,and the upward trend of SSS throughout the course of life.Compared with the group with a low level of SSS and with little change in SSS,the fertility desire of the group with"Rising first and then stable"SSS and"Rising"SSS significantly increased.The results suggest that the expectation of positive changes in social status will stimulate fertility desires and produce long-term family plans.With the rapid development of China’s social economy and the positive response to the low fertility rate,social policies should be adopted to open up channels for the protection and improvement of the social status of citizens and to achieve an increase of fertility desire.展开更多
文摘This paper examines the influence of familial reference groups on individuals＇ product and brand decisions for products across two kinds of culture. The study is addressed through an examination of intergenerational influences across the two different cultures. The results of the study lend support to the original approach and also provide an insight look into how reference group influence may vary depending on different culture context. The paper also provides very useful advice for marketers when they apply western marketing concepts in China market.
文摘Induced-acetaldehyde toxic effects on gluatathione [GSH] metabolism and sulfhydryl (SH) groups in liver and in brain of female albino rats with reference to age was studied.The total -SH groups were decreased whereas the specific activities of glutathione-S-transferase [GST] and glutathione peroxidase [GP0] were increased in acetaldehyde treated rats. However, the specific activity levels of glutathione reductase [GR] and Γ-glutamylcysteine synthetase [Γ-GCS] were decreased. In general, acetaldehyde indueed changes in the specific activities of the enzymes that increase with increasing age
文摘This paper analyzes and attempts to bridge the gap between popular culture＇s aesthetics, popularized by Camille Paglia and her work Sex, Art and American Culture： Essays （1992], and international marketing culture＇s aesthetics, as described by Schmitt and Simonson （1997）. Popular culture and marketing rarely share the same realm of research. However, these theories start to influence each other, which are especially visible when compared with international marketing as the framework. In order to analyze the gap between popular culture and marketing culture, the author followed a cultural object, Domo-kun, as it entered the US market. Domo-kun gradually changed, including its marketing aesthetics, its significance, and meaning within popular culture after it entered the market. These meaning changes are through the process of commoditization, emotional value, and how they are reinterpreted within cultural frames and reference groups.
基金supported by the Scientific Research Foundation of Peking University,the Fundamental Research Funds for the Central Universities(No.7100604137).
文摘Previous research has detailed how social status affects the willingness to have children.However,subjective social status(SSS)derived from a comparison with a reference group also has an important impact on fertility desire.This study explores the relationship between the past,present,and future SSS and fertility desire,using data from the Chinese General Social Survey,a nationally representative population survey conducted in 2017(N=4,864).The study found that the individual’s fertility desire is positively enhanced by the current SSS,the expected SSS in the future,and the upward trend of SSS throughout the course of life.Compared with the group with a low level of SSS and with little change in SSS,the fertility desire of the group with"Rising first and then stable"SSS and"Rising"SSS significantly increased.The results suggest that the expectation of positive changes in social status will stimulate fertility desires and produce long-term family plans.With the rapid development of China’s social economy and the positive response to the low fertility rate,social policies should be adopted to open up channels for the protection and improvement of the social status of citizens and to achieve an increase of fertility desire.
