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The Prediction for the Consumer Price Index of Residents in Perspective of Time Series Method in Case of Chongqing
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作者 Chunhuan Xiang 《Journal of Applied Mathematics and Physics》 2024年第1期226-233,共8页
The consumer price index (CPI) measures the relative number of changes in the price level of consumer goods and services over time, reflecting the trend and degree of changes in the price level of goods and services p... The consumer price index (CPI) measures the relative number of changes in the price level of consumer goods and services over time, reflecting the trend and degree of changes in the price level of goods and services purchased by residents. This article uses the ARMA model to analyze the fluctuation trend of the CPI (taking Chongqing as an example) and make short-term predictions. To test the predictive performance of the model, the observation values from January to December 2023 were retained as the reference object for evaluating the predictive accuracy of the model. Finally, through trial predictions of the data from May to August 2023, it was found that the constructed model had good fitting performance. 展开更多
关键词 consumer Price Index of residents PREDICTION ARMA Model
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Analysis of Influencing Factors on Fruit Consumption of Urban and Rural Residents in Beijing
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作者 Zihao WANG Rao CHEN Weimin YANG 《Asian Agricultural Research》 2024年第6期1-4,10,共5页
In light of the rapid expansion of China s economy,there has been a notable shift in the consumption patterns of urban and rural residents.This is evident in the increased consumption of agricultural products,with fru... In light of the rapid expansion of China s economy,there has been a notable shift in the consumption patterns of urban and rural residents.This is evident in the increased consumption of agricultural products,with fruit consumption representing a particularly pronounced trend.The 2023 Beijing Consumption Statistics indicate that demand for fruit is increasing,accompanied by heightened competition for quality and brands.The paper is based on research that examines the current situation of fruit consumption among urban and rural residents in Beijing.The results indicate that when urban and rural residents in Beijing purchase fruits,price is the most significant factor influencing fruit consumption.Taste,appearance,and variety are also considered to be important influencing factors,while the influence of factors such as fruit type,consumption pattern,and fruit brand is relatively minor. 展开更多
关键词 URBAN and RURAL residents of BEIJING FRUIT consumPTION Influencing factor consumPTION behavior
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Trust beyond Technology Algorithms: A Theoretical Exploration of Consumer Trust and Behavior in Technological Consumption and AI Projects
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作者 David Oyekunle Ugochukwu Okwudili Matthew +1 位作者 David Preston David Boohene 《Journal of Computer and Communications》 2024年第6期72-102,共31页
In an era dominated by artificial intelligence (AI), establishing customer confidence is crucial for the integration and acceptance of AI technologies. This interdisciplinary study examines factors influencing custome... In an era dominated by artificial intelligence (AI), establishing customer confidence is crucial for the integration and acceptance of AI technologies. This interdisciplinary study examines factors influencing customer trust in AI systems through a mixed-methods approach, blending quantitative analysis with qualitative insights to create a comprehensive conceptual framework. Quantitatively, the study analyzes responses from 1248 participants using structural equation modeling (SEM), exploring interactions between technological factors like perceived usefulness and transparency, psychological factors including perceived risk and domain expertise, and organizational factors such as leadership support and ethical accountability. The results confirm the model, showing significant impacts of these factors on consumer trust and AI adoption attitudes. Qualitatively, the study includes 35 semi-structured interviews and five case studies, providing deeper insight into the dynamics shaping trust. Key themes identified include the necessity of explainability, domain competence, corporate culture, and stakeholder engagement in fostering trust. The qualitative findings complement the quantitative data, highlighting the complex interplay between technology capabilities, human perceptions, and organizational practices in establishing trust in AI. By integrating these findings, the study proposes a novel conceptual model that elucidates how various elements collectively influence consumer trust in AI. This model not only advances theoretical understanding but also offers practical implications for businesses and policymakers. The research contributes to the discourse on trust creation and decision-making in technology, emphasizing the need for interdisciplinary efforts to address societal challenges associated with technological advancements. It lays the groundwork for future research, including longitudinal, cross-cultural, and industry-specific studies, to further explore consumer trust in AI. 展开更多
关键词 consumer Trust AI-Driven Projects TRANSPARENCY Ethical Accountability Structural Equation Modeling (SEM) Technology Acceptance Model (TAM) Interdisciplinary Study Organizational Factors Psychological Factors behavioral Intention
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Research on the Influence of Anchor Attributes on Consumers’Online Behaviors in Social E-Commerce Platforms:The Moderating Effect of Platform Contextual Factors
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作者 Xiaodong Yang Gi Young Chung 《Proceedings of Business and Economic Studies》 2024年第5期186-193,共8页
As e-commerce continues to mature,the advantages of live streaming within the industry have become increasingly apparent,offering significant growth opportunities.Social e-commerce platforms,which are user-centered,in... As e-commerce continues to mature,the advantages of live streaming within the industry have become increasingly apparent,offering significant growth opportunities.Social e-commerce platforms,which are user-centered,integrate social networks with e-commerce by leveraging social interactions to drive product sales and enhance the overall consumer shopping experience.This type of e-commerce fosters engagement and promotes products by merging online communities with shopping behavior,creating a more interactive and dynamic marketplace.It not only retains the traditional e-commerce trading and marketing functions but also adds a social dimension,making live stream anchors crucial figures connecting consumers with products.These anchors can attract consumers with their appearance and charm,and use their expertise on live streaming platforms to guide consumers by recommending live content.They can also interact with their audiences and potentially influence them to purchase the recommended goods.It is evident that the attributes of anchors in live streaming rooms significantly impact consumers’online behavior.Therefore,researching how platform contextual factors regulate consumers’online behavior is of great practical significance.This study employs multilevel regression analysis to support its hypotheses using data.The findings indicate that contextual factors of the platform significantly influence online behavior,enhancing the positive relationship between user attachment and online activities. 展开更多
关键词 Anchor attribute User attachment consumers’online behaviors Contextual factors
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The Impact of Digital Payment on Consumer Behavior in China
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作者 WANG Zhuoer 《Psychology Research》 2023年第5期229-233,共5页
To continue China’s economic growth,plenty of research has been conducted to find the relationship between advancing payment methods and thriving consumption.Currently,digital payment is the latest and most mature wa... To continue China’s economic growth,plenty of research has been conducted to find the relationship between advancing payment methods and thriving consumption.Currently,digital payment is the latest and most mature way in China.Instead of being a single application for online transactions,digital payment represents a complete online shopping environment.To generally review the impact of digital payment on consumer behavior in China,literature containing research on consumers from different age groups and gender will be collected and concluded.This research takes women and undergraduate students as the critical research object because people ubiquitously consider these two groups of people as the primary consumers in the e-commerce market.After arranging information from the research about three stages that cover the shopping intention by digital payment,consumer psychology,and consumer behavior,this review concludes that economic growth is potentially attained by digital payment in a secure online environment,with the business target at profit maximization at the same time keeping consumers rationale in a normal range,especially for woman and undergraduate students. 展开更多
关键词 consumers behavior E-COMMERCE economic growth
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Design and Application of Experimental Teaching in Consumer Behavior Courses
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作者 Shiyu Liu 《Journal of Contemporary Educational Research》 2023年第4期67-71,共5页
This article mainly elaborates on the design and application of experimental teaching in the teaching of consumer behavior.To study consumer behavior,it is necessary to understand their information collection activiti... This article mainly elaborates on the design and application of experimental teaching in the teaching of consumer behavior.To study consumer behavior,it is necessary to understand their information collection activities before acquiring goods and services,as well as the evaluation and selection of goods,services,or brands.It is also important to pay attention to how they handle products and activities based on their satisfaction after purchasing products or services.In addition,through inquiry experiments,the learning effects of students can be improved,thereby highlighting the significance of inquiry experiments. 展开更多
关键词 consumer behavior Experimental teaching Instructional design
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The Influencing Factors and Inter-Group Differences for Urban Residents' Behavior of Consuming Edible Vegetable Oil 被引量:1
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作者 Qi WU Wenjie MA 《Asian Agricultural Research》 2016年第4期1-8,共8页
To clarify the determinant factors and inter-group differences of Chinese urban residents' edible vegetable oil consuming behavior is very important for us to understand their consumption features of edible vegeta... To clarify the determinant factors and inter-group differences of Chinese urban residents' edible vegetable oil consuming behavior is very important for us to understand their consumption features of edible vegetable oil,so as to guide their consuming behavior and improve China's vegetable oil industry security.In this article,urban residents of China's three traditional vegetable oil main production areas have been chosen as study objects,and multiple linear regression and one-way ANOVA have been used to do empirical analysis on the determinant factors and inter-group differences of their edible vegetable oil consuming behavior.The results indicate that the edible vegetable oil consuming behavior of urban residents from China's three traditional vegetable oil main production areas show a trend of diversification;" publicity measures"," preference evaluation"," personal characteristics" and " family characteristics" remarkably affect urban residents' edible vegetable oil consuming behavior and show obvious provincial characteristics.In addition,urban residents from different groups show differences in terms of " publicity measures" and " preference evaluation". 展开更多
关键词 Urban residents EDIBLE VEGETABLE oil consuming behavior Factor analysis Inter-group differences
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Co-integration Analysis of the Relationship between Residents' Consumer Spending and GDP in Hubei Province
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作者 HE Xian-ping,FENG Jian-zhong, LIANG Jun School of Information and Mathematics,Yangtze University, Jingzhou 434023,China 《Asian Agricultural Research》 2011年第12期12-13,18,共3页
In accordance with the economic data from Statistical Communique on National Economy and Social Development in Hubei Province in the period 1980-2009, we use co-integration analysis method to research the impact of GD... In accordance with the economic data from Statistical Communique on National Economy and Social Development in Hubei Province in the period 1980-2009, we use co-integration analysis method to research the impact of GDP growth on residents' consumer spending. Result shows that although there are differences between GDP and residents' consumer spending in the short term, the equilibrium relationship exists between them, namely, the co-integration relationship, showing consistency in trends. 展开更多
关键词 GDP residents consumer SPENDING CO-INTEGRATION an
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Study on Consumer Behaviors of Tourists in Rural Areas of Liaoning Province 被引量:1
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作者 刘英杰 《Journal of Landscape Research》 2010年第11期49-54,共6页
This study takes Liaoning Province for an example,investigates and analyzes a series of consumer decision behaviors of tourists in rural tourist sites,such as need recognition,data collection,purchase decision,summari... This study takes Liaoning Province for an example,investigates and analyzes a series of consumer decision behaviors of tourists in rural tourist sites,such as need recognition,data collection,purchase decision,summarizes law of tourists' behaviors,points out internal interaction between tourists' behaviors and demography features,proposes improvement measures for promoting the sustainable development of rural tourism. 展开更多
关键词 TOURISTS in RURAL SCENIC areas consumer behavior LIAONING Province
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The Research Comment on Organic Food Consumer Behavior 被引量:2
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作者 Jin WANG Pengcheng LIU 《Asian Agricultural Research》 2014年第6期8-11,15,共5页
Since the development of organic food,to a great extent,depends on the needs of consumers,the studies on the consumer behavior of organic food would have far-reaching significance to the development of the whole organ... Since the development of organic food,to a great extent,depends on the needs of consumers,the studies on the consumer behavior of organic food would have far-reaching significance to the development of the whole organic food industry. The recent studies in this field mainly include the following four aspects: the consumers' recognition of organic food; the consumers' attitude towards organic food; the consumers' purchase of organic food; the consumers' willingness to pay. The paper would review the recent domestic and foreign studies on the four aspects mentioned above,aiming to provide references to the researches in this field. 展开更多
关键词 ORGANIC FOOD consumer behavior RESEARCH COMMENT
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Research on the Mechanism of Retail Strategy Influencing Consumer Behavior Intention——Based on Empirical Analysis of Domestic Luxury Cosmetics Brands 被引量:2
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作者 仓平 王素芬 夏青 《Journal of Donghua University(English Edition)》 EI CAS 2009年第4期450-460,共11页
This is a research on the mechanism of retail strategy mix and consumer behavior intention,and psychological impact on consumer attitude, consumer purchase decision-making model and its components are conducted firstl... This is a research on the mechanism of retail strategy mix and consumer behavior intention,and psychological impact on consumer attitude, consumer purchase decision-making model and its components are conducted firstly. Next, retail strategy, merchandise strategy, and store strategy, contained in the retail management theory, are adopted as other important variables to measure the impact on consumer attitudes. And then, the key factors of retail strategy mix are identified by means of Focus Group (FG). In addition, the hypothetical model of retail strategy mix and consumer behavior intention for domestic luxury cosmetic brands is established to understand the relationship between the two factors. Finally, empirical researches are conducted on consumers and retailers of luxury cosmetics brands. And some advice are given on retail strategy mix's influence on the consumer behavior intentions, aiming to enlighten domestic luxury cosmetic enterprises to improve performance by the integrated use of retail strategy mix. 展开更多
关键词 consumer behavior intention subjective norvn of consumers consumer attitude luxury goods retail strategy
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The Psychology of Shopping Addiction in Consumer Behaviour
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作者 Lan Guo Anning Liang Zhien Wang 《Psychology Research》 2023年第9期425-435,共11页
This comprehensive article examines the phenomenon of consumer addiction,primarily focusing on shopping addiction and its dimensions,including brand addiction.It delves into the underlying causes,manifestations,and co... This comprehensive article examines the phenomenon of consumer addiction,primarily focusing on shopping addiction and its dimensions,including brand addiction.It delves into the underlying causes,manifestations,and consequences of consumer addiction from both consumer and marketer perspectives,shedding light on the ethical and cultural considerations within today's society.Consumer addiction is characterized by recurrent,irresistible purchasing behaviors driven by negative emotions such as anxiety and impulsivity.It is recognized as a behavioral addiction closely intertwined with consumerism.The article emphasizes the imperative for ethical marketing practices to mitigate the exacerbation of addictive behaviors while acknowledging the impact of culture on consumer choices.The article also discusses the crucial role of research in understanding the implications of consumer addiction on the economy,and it suggests that marketers should focus on fostering positive brand addiction rather than exploiting consumerism.It underscores the influence of cultural factors on addictive consumption and calls for responsible marketing practices and governmental regulations.In conclusion,this article highlights the critical significance of consumer addiction in the field of marketing and its multifaceted implications for both consumers and businesses.It underscores the need for ethical marketing strategies,cultural awareness,and responsible brand management to address this complex phenomenon in contemporary society. 展开更多
关键词 consumer ADDICTION SHOPPING ADDICTION ethical MARKETING cultural influence COMPULSIVE BUYING consumer behavior MARKETING strategies
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Factors Affecting Consumers’Internet Shopping Behavior During the COVID-19 Pandemic:Evidence from Bangladesh 被引量:1
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作者 Meher Neger Burhan Uddin 《Chinese Business Review》 2020年第3期91-104,共14页
The aim of the study was to investigate the factors affecting consumers’internet shopping behavior during the coronavirus disease(COVID-19)pandemic in Bangladesh.The study measured the influence of product factor,pri... The aim of the study was to investigate the factors affecting consumers’internet shopping behavior during the coronavirus disease(COVID-19)pandemic in Bangladesh.The study measured the influence of product factor,price factor,time saving factor,payment factor,security factor,administrative factor,and psychological factor on consumers’internet shopping behavior during the coronavirus disease(COVID-19)pandemic.The research collected data from May 10,2020 to June 10,2020 in personal interview by online survey method through a structured questionnaire with five-point Likert scales from 230 Bangladeshi online consumers.Non-probability sampling method was used.Data were analyzed using descriptive statistics analysis,reliability analysis,and multiple regression analysis.Results exhibited that all factors except price factor and security factor had a momentous and positive association with consumers’internet shopping behavior during the coronavirus disease(COVID-19)pandemic in Bangladesh.It has implications for e-marketing practicing firms regarding the real strategy of online shopping for Bangladeshi consumers during the coronavirus disease(COVID-19)pandemic in Bangladesh. 展开更多
关键词 internet shopping consumers behavior COVID-19 influential factors BANGLADESH
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Research on Dairy Consumption of Rural Residents in Yanqing District of Beijing 被引量:1
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作者 Huidong GAO Rao CHEN +1 位作者 Weimin YANG Shilong ZHANG 《Asian Agricultural Research》 2020年第11期7-8,15,共3页
Taking the rural residents in Yanqing District of Beijing as the research object,through field investigations and interviews,it is found that the main characteristics,income and expenditure level,preference and cognit... Taking the rural residents in Yanqing District of Beijing as the research object,through field investigations and interviews,it is found that the main characteristics,income and expenditure level,preference and cognitive level of rural residents are the factors that affect the dairy consumption behavior of rural residents.Using the bivariate regression model for empirical analysis,it is concluded that rural residents'occupation,monthly average income,purchase expenditure and attitude towards dairy safety have a significant impact on rural residents'dairy consumption behavior,and then relevant constructive suggestions are put forward to guide rural residents'balanced consumption. 展开更多
关键词 Rural residents Dairy consumption consumption behavior Influencing factors
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Study protocol:A cross-sectional study on psychology and behavior investigation of Chinese residents,PBICR 被引量:3
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作者 Yu-Jia Wang Ayidana Kaierdebieke +46 位作者 Si-Yuan Fan Rui-Feng Zhang Meng-Jie Huang Han Li Xiao-Nan Sun Qi-Yu Li Wen-Jia Meng Wen-Yu Wu Zhi Lin Jing-Yao Liu Xin-Pei Wang Yun-Chou Wu Jing-Qi Tang Yi-Ke Sun Ke Chen Pu Ge Wai-Kit Ming Casper Zhang Zheng Feei Ma Lei Feng Xin-Yue Zhang Yu-Yao Niu Yu-Pei Yan Yi-Le Jin Guang-Ze Gao Shuang Dai Yu-Liu Li Yue Tan Yi-Wei Wu Qi Zhang Gui Gui Xian-Li Pan Yan-Ming Liao Xian-Qi Zhao Ya-Ting Zhang Hui-Yi Chen Yue-Wei Qiu Xiao-Min Fu Jiang-Ling Zhou Dan Li Ke-Han Li Meng-Wei Xu Zhe Wang Yue-Qi Wang Yong Ma Xin-Ying Sun Yi-Bo Wu 《Psychosomatic Medicine Research》 2022年第3期30-41,共12页
Objective:This study protocol identifies the basic research route and framework of psychological and behavioral surveys among Chinese residents,aims establishing a database through a multicenter,large-sample cross-sec... Objective:This study protocol identifies the basic research route and framework of psychological and behavioral surveys among Chinese residents,aims establishing a database through a multicenter,large-sample cross-sectional survey in China to provide strong data support for research development in various fields and a more comprehensive and systematic understanding of the physical and mental health status of the public.Method:The study was conducted from June 20,2022 to August 31,2022,using stratified sampling and quota sampling methods,a total of 148 cities,202 districts and counties,390 townships/towns/sub-districts,and 780 communities/villages(excluding Hong Kong,Macao,and Taiwan)from 23 provinces,5 autonomous regions,and 4 municipalities directly under the central government in China were selected.The questionnaire was distributed one-on-one and face-to-face to the public by trained investigators,and the questionnaire included eight aspects:personal basic information,personal health status,family basic information,social environment in which they were located,psychological level scale,behavioral level scale,other scales,and attitude towards social hot issues.Data analysis will be performed after questionnaire return.Results:Data collection is ongoing.These findings will support physical and mental health research and strategy development in China and even globally,guiding policy-makers and health care organizations to reform their programs to ensure the best interests of residents and their families. 展开更多
关键词 Chinese residents PSYCHOLOGY behavior Cross-sectional survey
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Developing an Extended Theory of Planned Behavior Model for Small E-Waste Recycling:An Analysis of Consumer Behavior Determinants 被引量:1
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作者 Joshua E.Lou 《Journal of Environmental Science and Engineering(A)》 2022年第3期71-86,共16页
WEEE(Waste Electrical and Electronic Equipment),also called e-waste,has become the world’s fastest-growing waste stream but only has a 17.4%recycling rate according to the Global E-waste Monitor 2020.The collection r... WEEE(Waste Electrical and Electronic Equipment),also called e-waste,has become the world’s fastest-growing waste stream but only has a 17.4%recycling rate according to the Global E-waste Monitor 2020.The collection rate for sWEEE(Small WEEE),e.g.,used mobile phones,is even lower than 10%due to stockpiling at home and improper disposal via the general waste or private informal channels.The purpose of this paper was to(a)review how the TPB(Theory of Planned Behavior)was applied in the literature related to consumer behavioral intention for WEEE recycling and determine the most significant TPB predictors by comparing their standardized influence coefficients across various studies,and(b)identify additional behavior determinants specific to sWEEE recycling and thus develop a new TPB-sWEEE theoretical framework by integrating the TPB model with these new determinants in order to improve the predictability of consumers’sWEEE recycling behavioral intention.This paper reviewed over 30 peer-reviewed studies from Scopus and high impact factor journals and led to the following three key findings:(a)More variables of recycling behavioral intention determinants such as the size of WEEE need to be considered;(b)Eight sWEEE-specific behavioral determinants have been identified and included in the newly developed TPB-sWEEE model,including consumers’Sentimental Attachment,Data Security Concern,Economic Incentives,and How-to Knowledge;(c)For some sWEEE-specific determinants,their extent of influence differs across various regions and countries.This paper contributes to the sWEEE-specific consumer recycling behavior theoretical framework to fill the existing gap in the literature and provides recommendations through the new model for research-based behavioral intervention strategies and policy designs globally. 展开更多
关键词 WEEE sWEEE E-WASTE consumer recycling behavioral intention TPB determinants TPB-sWEEE theoretical framework.
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The Impact of the Income Gap in Rural China on Residents' Consumption Based on Theil Index 被引量:1
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作者 Xinxin DAI Lingzhi LIU 《Asian Agricultural Research》 2014年第5期60-63,共4页
This paper measures the Chinese regional income distribution gap based on the Theil index with data of 31 provinces in China from 1998 to 2011. The results showed that overall the income gap between China's rural ... This paper measures the Chinese regional income distribution gap based on the Theil index with data of 31 provinces in China from 1998 to 2011. The results showed that overall the income gap between China's rural areas was on the rise from 1998 to 2006,and the income gap was mainly caused by the gap between the East China,Central China and West China. After 2006,it showed a slow decline. The dynamic panel data model established for consumer demand,spending habits,income,regional income disparities showed that income and regional income disparities significantly influence consumer demand of rural residents. Before 2006 regional income gap inhibited the consumption of rural residents,but it promoted consumption after 2006. 展开更多
关键词 THEIL index Regional INCOME gap RURAL residents Co
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Dynamic Analysis of Interaction between Rural Residents' Consumption and Income
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作者 Wei ZHANG 《Asian Agricultural Research》 2014年第10期1-5,共5页
In recent years,the income and consumption level of farmers is lower than that of urban residents,and in the context of current grave international economic environment,it is very unfavorable to expanding domestic dem... In recent years,the income and consumption level of farmers is lower than that of urban residents,and in the context of current grave international economic environment,it is very unfavorable to expanding domestic demand and stimulating economic growth. Based on the empirical analysis of rural residents' income and consumption,this paper explores the reasons for lagging consumption of rural residents in China,and finally puts forth the recommendations for increasing farmers' income,promoting farmers' consumption and expanding the rural market. 展开更多
关键词 RURAL residents consumPTION INCOME RURAL consumer
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Research on Online Education Consumer Choice Behavior Path Based on Informatization
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作者 Yongrui Su Ling Zhao 《China Communications》 SCIE CSCD 2021年第10期233-252,共20页
The application of information and communications technology(ICT)in the education industry is becoming more and more extensive,and online education realized through ICT is developing in full swing.The influence of ICT... The application of information and communications technology(ICT)in the education industry is becoming more and more extensive,and online education realized through ICT is developing in full swing.The influence of ICT on online education consumer's choice behavior is the core issue of online education industry development research.The research on the interactive path and methods of information and online education consumer choice behavior is worth exploring and revealing.This study introduces the word-of-mouth factor as a new research variable under the framework of the Rational Choice Theory model(RCT)and the structural equation method to conduct empirical research and theoretical analysis to verify the validity of the hypothesis and model.The fifthGeneration mobile communication system(5 G)analyses the factors affecting online education consumer behavior choices based on the premise of ICT.Research on the path between ICT and choice behavior provides new ideas for online education consumer choice behavior research and ICT and content and provides a new scenario.This article is a cross-disciplinary research content in theory,and its innovation opens up a new path for the management of ICT research.The research results have innovative significance and value at both the theoretical and practical levels. 展开更多
关键词 information and communications technology(ICT) consumer choice behavior rational choice theory the fifth-Generation mobile communication system(5G) online education
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Impact of E-Promotion on Consumer Buying Behavior: A Case Study of Algeria
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作者 Leila Hedid Boudi Abdessamad 《Journal of Modern Accounting and Auditing》 2020年第1期44-58,共15页
The aim of this study is to know the role of online promotion tools in conducting behavior of the Algerian consumer in the district of Bechar,by reviewing its concept,characteristics and types and measuring its impact... The aim of this study is to know the role of online promotion tools in conducting behavior of the Algerian consumer in the district of Bechar,by reviewing its concept,characteristics and types and measuring its impact on the consumer in studying the intention of buying through Tools of Internet.A sample of Algerian consumers was collected in the district of Bechar,the sample size was 90 individuals distributed to mobile company Ooredoo The descriptive and analytical method was used to obtain statistical data by using a questionnaire and SPSS method for testing hypotheses of the study.The result was the statistical significance through the methods of promotion through Internet and the purchase of the Algerian consumer behavior in the district of Bechar towards the use of mobile services&offers to the operator Ooredoo. 展开更多
关键词 service PROMOTION TOOLS consumer PURCHASING behavior E.promotion ELECTRONIC ADVERTISING Internet
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