Emotionally Resonant Branding: The Role of AI in Synthesising Dynamic Brand Images for Artists in the Music Industry

Artificial Intelligence (AI) expands its recognition rapidly through the past few years in the context of generating content dynamically, remarkably challenging the human creativity. This study aims to evaluate the efficacy of AI in enhancing personal branding for musicians, particularly in crafting brand images based on emotions received from the artist’s music will improve the audience perceptions regarding the artist’s brand. Study used a quantitative approach for the research, gathering primary data from the survey of 191 people—music lovers, musicians and music producers. The survey focuses on preferences, perceptions, and behaviours related to music consumption and artist branding. The study results demonstrate the awareness and understanding of AI’s role in personal branding within the music industry. Also, results indicate that such an adaptive approach enhances audience perceptions of the artist and strengthens emotional connections. Furthermore, over 50% of the participants indicated a desire to attend live events where an artist’s brand image adapts dynamically to their emotions. The study focuses on novel approaches in personal branding based on the interaction of AI-driven emotional data. In contrast to traditional branding concepts, this study indicates that AI can suggest dynamic and emotionally resonant brand identities for artists. The real time audience response gives proper guidance for the decision-making. This study enriches the knowledge of AI’s applicability to branding processes in the context of the music industry and opens the possibilities for additional advancements in building emotionally appealing brand identities.

A semantic and emotion-based dual latent variable generation model for a dialogue system

With the development of intelligent agents pursuing humanisation,artificial intelligence must consider emotion,the most basic spiritual need in human interaction.Traditional emotional dialogue systems usually use an external emotional dictionary to select appropriate emotional words to add to the response or concatenate emotional tags and semantic features in the decoding step to generate appropriate responses.However,selecting emotional words from a fixed emotional dictionary may result in loss of the diversity and consistency of the response.We propose a semantic and emotion-based dual latent variable generation model(Dual-LVG)for dialogue systems,which is able to generate appropriate emotional responses without an emotional dictionary.Different from previous work,the conditional variational autoencoder(CVAE)adopts the standard transformer structure.Then,Dual-LVG regularises the CVAE latent space by introducing a dual latent space of semantics and emotion.The content diversity and emotional accuracy of the generated responses are improved by learning emotion and semantic features respectively.Moreover,the average attention mechanism is adopted to better extract semantic features at the sequence level,and the semi-supervised attention mechanism is used in the decoding step to strengthen the fusion of emotional features of the model.Experimental results show that Dual-LVG can successfully achieve the effect of generating different content by controlling emotional factors.

The Early Emotional Responses and Central Issues of People in the Epicenter of the COVID-19 Pandemic: An Analysis from Twitter Text Mining

This study aimed to explore citizens’emotional responses and issues of interest in the context of the coronavirus disease 2019(COVID-19)pandemic.The dataset comprised 65,313 tweets with the location marked as New York State.The data collection period was four days of tweets when New York City imposed a lockdown order due to an increase in confirmed cases.Data analysis was performed using R Studio.The emotional responses in tweets were analyzed using the Bing and NRC(National Research Council Canada)dictionaries.The tweets’central issue was identified by Text Network Analysis.When tweets were classified as either positive or negative,the negative sentiment was higher.Using the NRC dictionary,eight emotional classifications were devised:“trust,”“fear,”“anticipation,”“sadness,”“anger,”“joy,”“surprise,”and“disgust.”These results indicated that citizens showed negative and trusting emotional reactions in the early days of the pandemic.Moreover,citizens showed a strong interest in overcoming and coping with other people such as social solidarity.Citizens were concerned about the confirmation of COVID-19 infection status and death.Efforts should be made to ensure citizens’psychological stability by promptly informing them of the status of infectious disease management and the route of infection.

Memory and Aesthetics： Study of Musical Quotations in Ives’s and Crumb’s Music

Throughout Western music history, pre-existing material has long been the aesthetic core of a new composition. Yet there has never been such an epoch as our time in which using pre-existing material, melodic quotation in particular, features so extensively in works of many of the composers. The aim of this paper is to investigate how the use of quoted tunes in a musical piece operates in an interwoven complex where time and space are of the essence. A quote is able to oscillate perpetually between one’s mental worlds of the memorable past and the imaginative present when it is highlighted enough to be recognizable from its surrounding context. Upon interpreting the use of quotation in various contexts, the aesthetic object, I argue, is the shift from original to quoted music, and vice versa. And listeners can respond aesthetically to the quotation itself even without knowledge of its provenance and textual or referential content.