Retail store is one of key contents of fashion marketing management. From the point of theory of three spaces in store, Shanghai - China's most important fashion retailing market, is taken as a research sample. St...Retail store is one of key contents of fashion marketing management. From the point of theory of three spaces in store, Shanghai - China's most important fashion retailing market, is taken as a research sample. Store types, transform rule and relative factors of China's fashion retailing market are discussed. Some problems,such as agreement of store quality and brand target, are analyzed. Finally, five basic conclusions are drawn:first, development of store has been simultaneous with the development of fashion retailing market; second,development speed of store is restrained by region economy objectively; third, the effective means of upgrading marketing level of fashion brand presupposes improving the whole quality of store; fourth, the model of store is index reflecting competitive ability of fashion brand; fifth, there is obvious difference between domestic fashion store and that of international important area.展开更多
Radio frequency identification(RFID) enabled retail store management needs workflow optimization to facilitate real-time decision making. In this paper, complex event processing(CEP) based RFID-enabled retail store ma...Radio frequency identification(RFID) enabled retail store management needs workflow optimization to facilitate real-time decision making. In this paper, complex event processing(CEP) based RFID-enabled retail store management is studied, particularly focusing on automated shelf replenishment decisions. We define different types of event queries to describe retailer store workflow action over the RFID data streams on multiple tagging levels(e.g., item level and container level). Non-deterministic finite automata(NFA)based evaluation models are used to detect event patterns. To manage pattern match results in the process of event detection, optimization algorithm is applied in the event model to share event detection results. A simulated RFID-enabled retail store is used to verify the effectiveness of the method, experiment results show that the algorithm is effective and could optimize retail store management workflow.展开更多
This study attempted to examine the importance of storeenvironment in affecting consumers’store choice deci-sion;the relative importance among the three environ-mental factors;and consumers’expectations on store en-...This study attempted to examine the importance of storeenvironment in affecting consumers’store choice deci-sion;the relative importance among the three environ-mental factors;and consumers’expectations on store en-vironment for the casual-wear chain stores in HongKong.Julie Baker’s Three-category framework onstore environments namely ambient,design and socialfactors was adopted for investigation.The results indi-cated that the store environment was important in affect-ing consumers’selection of store for shopping.It alsorevealed that social factor was perceived relatively im-portant than ambient and design factors.Nine store ex-pectation dimensions were categorised and the resultdemonstrated that most respondents were concerned onthe social aspect in their expectation of having a satisfy-ing store environment.展开更多
基金the project of Shanghai ScienceTechnology Committee"The study of Shanghai garment design and process opening service system
文摘Retail store is one of key contents of fashion marketing management. From the point of theory of three spaces in store, Shanghai - China's most important fashion retailing market, is taken as a research sample. Store types, transform rule and relative factors of China's fashion retailing market are discussed. Some problems,such as agreement of store quality and brand target, are analyzed. Finally, five basic conclusions are drawn:first, development of store has been simultaneous with the development of fashion retailing market; second,development speed of store is restrained by region economy objectively; third, the effective means of upgrading marketing level of fashion brand presupposes improving the whole quality of store; fourth, the model of store is index reflecting competitive ability of fashion brand; fifth, there is obvious difference between domestic fashion store and that of international important area.
基金supported by National Social Science Fund (No. 16CTQ013)the Application Fundamental Research Foundation of Sichuan Province, China (No. 2017JY0011)the Key Project of Sichuan Provincial Department of Education, China (No. 2017GZ0333)
文摘Radio frequency identification(RFID) enabled retail store management needs workflow optimization to facilitate real-time decision making. In this paper, complex event processing(CEP) based RFID-enabled retail store management is studied, particularly focusing on automated shelf replenishment decisions. We define different types of event queries to describe retailer store workflow action over the RFID data streams on multiple tagging levels(e.g., item level and container level). Non-deterministic finite automata(NFA)based evaluation models are used to detect event patterns. To manage pattern match results in the process of event detection, optimization algorithm is applied in the event model to share event detection results. A simulated RFID-enabled retail store is used to verify the effectiveness of the method, experiment results show that the algorithm is effective and could optimize retail store management workflow.
文摘This study attempted to examine the importance of storeenvironment in affecting consumers’store choice deci-sion;the relative importance among the three environ-mental factors;and consumers’expectations on store en-vironment for the casual-wear chain stores in HongKong.Julie Baker’s Three-category framework onstore environments namely ambient,design and socialfactors was adopted for investigation.The results indi-cated that the store environment was important in affect-ing consumers’selection of store for shopping.It alsorevealed that social factor was perceived relatively im-portant than ambient and design factors.Nine store ex-pectation dimensions were categorised and the resultdemonstrated that most respondents were concerned onthe social aspect in their expectation of having a satisfy-ing store environment.
