Research on the Development of Rural Tourism Market Based on Undergraduates

Rural tourism,as an important component of tourism and leisure,has witnessed a rapid growth in recent years and gradually become an outstanding point in tourism industry.Questionnaire survey was carried out among undergraduates in the Nanjing Agricultural University by applying multi-stage random sampling,on the basis of which undergraduates' perception of travelling,tourism inclination,motivation and ways of travelling were analyzed.Characteristics of undergraduate tourism market were summarized,and corresponding suggestions were given to broaden the rural tourism market of undergraduates.

Trend and Countermeasures for the Development of Rural Resident Tourism Market

The development status of rural resident tourism market is introduced in this study,and its potential influencing factors are analyzed.With coastal areas as the study case,the future development trend of rural resident tourism market in China is predicted from the aspects of market scale,consumption pattern,tourism level and tourism season,moreover,countermeasures are put forward for the healthy and sustainable development of rural resident tourism market.

Marketing Strategies Based on Tourists' Satisfaction on Rural Tourism in Suzhou City of China

To further promote rural tourism brand of Suzhou and enhance its competitiveness,tourist source market of rural tourism in Suzhou City was analyzed through questionnaire survey from the perspectives of demographic features and behavioral characteristics of tourists.Moreover,significance of service items and tourists' satisfaction on these items were investigated from the perspectives of scenic area management,traffic conditions,accommodation services,hygienic conditions,commodity price,infrastructure,guide services,food and recreational activities.Through sorting out statistics obtained in the investigation,corresponding marketing strategies were proposed.First,orientation of rural tourism market should be defined,local tourist source market taken as the principal one,especially tourists from the middle-class and upper-class.Second,rural cultural connotations should be further explored to build villages of dominant cultures and bring new ideas to traditional festivals.Third,integrated marketing should be introduced to the promotion of rural tourism,marketing channels further integrated,and online marketing of rural tourism enhanced.

Research on the Marketing of Rural Tourism on the Basis of Market Segmentation

With the development of modern agriculture and the further improvement in balancing urban and rural development, rural tourism ushered in a new opportunity for development. However, due to lack of market segmentation,rural tourism in China is facing many problems.The rural tourists will be classified based on the market segmentation in this article,and then put forward four aspects from the use of different target market strategy, develop network marketing, Implements the region brand strategy and international marketing strategy.The aim is to offer advices and suggestions to the sustainable development of the rural tourism.

The Division of Labor and Cooperation between Market and Government in the Unified Urban and Rural Construction Land Market

In the process of establishing the unified market of construction land between city and countryside,both of the market mechanism and the government mechanism are indispensable to the allocation of resources,but they are both powerless in some ways. This paper starts from the related theory of economics,and draws a conclusion that the unified market of construction land between urban countryside will be established unless the market mechanism and the government mechanism work collaboratively. Finally,the paper puts forward the recommendations for ensuring the coordination between market mechanism and government mechanism: reforming the agricultural land property rights system; reforming the existing land law system; establishing the modern land tax system; transforming the government functions.

The Role of Income Structure Improvement in Helping Broaden the Rural Consumer Market

Too large urban-rural gap and weak rural consumption is the most significant problem in rural areas,and also an insurmountable barrier to the process of China's economic development.At the same time,the modernization of agriculture is proposed as the major policy for China to actively solve issues concerning agriculture,countryside and farmers.Using panel data model and taking into account the regional characteristics and time effects of the sample data,we conduct analysis of the farmers'income structure in the five provinces and one city of East China at the upper reaches of economy,and estimate the effects of farmers'income on farmers'consumer spending,in order to find the main channel for improving farmers'consumption.This paper emphasizes the great significance of farmers'consumption improvement to China's economic restructuring and solving the future economic development in the context of current financial crisis.

On the Market Revolution of America Rural Society During the First Half of the 19th Century

The Market Revolution took place in America during the first half of the 19th century,and the new trend of development promoted the transition from a traditional rural society to a market society.The influences brought by the Market Revolution are as follows:the status of the rural women has been improved;the ideas of market and the sense of competition have been strengthened;American economy developed rapidly,and both the domestic and international markets have been broadened.The experiences of the transition from rural society to market society include:government supported the development of commercial agriculture;all sectors of society paid attention to agriculture;the quality of agriculture products was guaranteed;however,the development of agriculture damaged the environment.

Economic Effect of China's Rural Financial Market Growth during 1952-2013

Through study,it is found that since 1952,there has been a long-run equilibrium relationship between China's rural financial market growth and rural economic growth,the government-led rural financial market growth has effectively supported rural economic growth,and increasing the farmers' financing ratio has always helped to boost long-term growth of the rural economy.However,dominated by market mechanism from 1978,there is only one-way support relationship:rural economic growth brings about quantitative growth of rural financial market.

Discussion on the Marketization of Rural Environmental Protection

[Objective]The study aimed to discuss the marketization of rural environmental protection in China.[Method] We firstly analyzed the inevitability of rural environmental protection take the marketization road in China,then put forward some effective ways to make rural environmental protection take the marketization road.[Result]In order to protect the rural environment of China better,it is inevitable to take the marketization road.In addition,strengthening legal construction,formulating and implementing policies about encouraging the diversified investment on rural environmental protection,establishing effective property right system,bringing township enterprises’ main force into full play in environmental protection,encouraging the public to supervise and join into environmental protection,developing and encouraging the persons with environmental-economic and environmental-legal knowledge to work in the countryside,etc.,are all effective measures.[Conclusion]The research could provide theoretical references for rural environmental protection in China.

Study on the Construction of China's Unified Urban-rural Construction Land Market

State-owned urban construction land market in China has evolved and been improved gradually, but use system of rural collective construction land has lagged far behind, so the urban-rural construction land market in China has been split with a result that use effi ciency of land resources is poor and collective land property rights of peasants are damaged. On the basis of analyzing problems of the current construction land market and also the causes, modern land property theory and institutional change of neoinstitutional economics are applied to study dynamical mechanism and development path of the construction land market, to construct the unifi ed construction land market system of China, and to propose corresponding guarantee policies, so as to achieve the effective allocation of construction land and maximization of social welfare.

Functions of Supply and Marketing Cooperatives in Improving Rural Modern Circulation System

This paper firstly described current development situation of China's rural circulation system. In the process of accelerating modernization,the supply and marketing cooperative is always an essential force,but the gap between urban and rural circulation system is still expanding. On the basis of current development situation,it analyzed functions of supply and marketing cooperatives in rural logistics system. Finally,it came up with recommendations for improving China's rural circulation system. In the new period,it is recommended to bring into play advantages of supply and marketing cooperatives,expand the coverage,gradually promote industry upgrade of renewable resource recycling,and constantly strengthen functions of supply and marketing cooperatives in building the rural modern circulation system,to build supply and marketing cooperatives into new forces and comprehensive platform for farmers' production and living services.

Marketing Strategy of Rural Supermarket Chain in Ningxia Based on the Long Tail

Based on the introduction of the Long Tail,the political,economical,social and technological environment for the development of rural supermarket chain in Ningxia is analyzed.The problems in the marketing strategy of Ningxia rural supermarket chain are pointed out,including single products and uneven level of quality,the products,which can not satisfy farmers' needs;low quality of the personnel and imperfect information system,thus the traditional way of marketing is challenged.In the end,from the perspective of products,position,price,and personnel,the marketing strategies for the development of Ningxia rural supermarket chain based on the Long Tail Theory are put forward.

Study on Market Supply of Rural Public Sports Service in China

In the main trend of gradually improving socialist market economy and establishing public service type government,market supply of rural public sports service is necessary. On the basis of unique characteristics of China's rural society and market experience of domestic and foreign public service,market supply methods were discussed about rural public sports service. However,there are certain factors restricting market supply in this process. On the basis of the analysis,it came up with several optimization measures for market supply of rural public sports service.

China's Rural Household Electrical Appliance Market──The Next Five Years

InFebruary1999,theStateCouncilDevelopmentResearchCenter,theMinistryoftheInformationIndustry(Mll),theStateInformationCenter(SIC),andtheChinaHouseholdElectricalApplianceAssociationsetupagrouptosurveythecountry'shouseholdelectricalappliancemarketinrural...

The spatio-temporal models of periodic marketing in rural China

Periodic marketing is a unique and imporant socio-economic feature of Chinese ruraltowns, the economic, political, social and cultural centres in rural areas. Through two detailed casestudies in the North China Plain in 1990, mis paper examined the temporal and spatialcharacteristics, especially their interrelationship. of regional periodic market systems and theirrelationship with rural development in modern China. The distribution of periodic market-towns isfound to be on consumer convenience, and to have an apparent hierarchical structure and centralplace characteristics. Further, the spatial coordination system of periodic marketing has a reverserelationship of spatio-temporal synchronisation. Finally, this paper notes that periodic marketingimposes significant influence on rural development through conducting and controlling goods flow and population flow in rural economic system.

What Has Become of China's Rural Household Electronic Appliance Market?

In China,almost all name brand household electronic appliance enterprises are striving to explore the rural market. But why is that the peasants are for inferior brands?Is it because the name brand household electronic appliance enterprises have not made enough efforts,or the rural market is too particular?

Model and Strategy of Urban and Rural Construction Land Market Integration

At present,one of the important contents of China s rural land system reform is to build a unified construction land market in urban and rural areas.The unified construction land market in urban and rural areas will produce higher economic and social benefits.It is imperative to promote the integration of urban and rural construction land market to improve the income of farmers,invigorate the stock of rural collective construction land and improve the efficiency of land use.This paper analyzes the current situation of urban and rural construction land market,the two models and typical cases of urban and rural construction land market integration,the restrictive factors and practical difficulties of urban and rural construction land market integration,and puts forward some suggestions and measures.This provides a theoretical basis for accelerating the integration of urban and rural construction land market,and hopes to provide a certain reference for the integration of urban and rural construction land market.

分割还是融合:数字经济如何影响中国城乡劳动力就业市场

中国经济步入新时代后,数字经济的快速发展为城乡劳动力就业市场带来了新的挑战。区别于以往在传统经济发展情境下对城乡劳动力就业市场的研究,本文将数字经济发展与中国城乡劳动力就业市场纳入同一研究框架,以探究数字经济冲击对城乡劳动力就业市场的影响。在理论上,构建数字经济冲击背景下城乡边际劳动生产力分割和劳动力流动的理论模型;实证上,基于2013~2020年中国省级面板数据,检验了数字经济对城乡劳动力就业市场的影响与机制,并进一步分析了数字金融的效能。研究发现:第一,数字经济显著促进了城乡劳动力就业市场的分割,这一结论在利用多种方法进行稳健性检验后依然成立;第二,数字经济对城乡劳动力市场分割的影响具有区域异质性差异,所有制分割是数字经济推动城乡劳动力市场分割的重要条件;第三,数字经济相关产业的发展及区域产业结构的转型升级是数字经济影响城乡劳动力就业市场分割的有效机制;第四,数字金融作为产业数字化融合的典范,显著抑制了城乡劳动力就业市场分割。此结论可为探讨数字经济为城乡劳动力就业市场带来何种改变,以及带来这种改变的机制为何提供有益参考。

基于OBE理念的农产品市场营销课程建设研究

近年来,中国农业高等院校在推进教育改革和乡村振兴的进程中发挥着不可或缺的作用。在高等教育改革背景下,农业高等院校尤其需要结合实际需要完善农产品市场营销课程。该文探讨基于OBE(Outcome-Based Education)理念的农产品市场营销课程建设路径。农产品市场营销课程内容丰富多样、实践性强、行业特征突出。在课程建设中,需要设定明确的学习目标和结果,完善教与学的目标考核体系,重视纳入跨学科知识和实际经验,构建课程的持续改进和反馈机制。