Research on the Marketing of Rural Tourism on the Basis of Market Segmentation

With the development of modern agriculture and the further improvement in balancing urban and rural development, rural tourism ushered in a new opportunity for development. However, due to lack of market segmentation,rural tourism in China is facing many problems.The rural tourists will be classified based on the market segmentation in this article,and then put forward four aspects from the use of different target market strategy, develop network marketing, Implements the region brand strategy and international marketing strategy.The aim is to offer advices and suggestions to the sustainable development of the rural tourism.

The Division of Labor and Cooperation between Market and Government in the Unified Urban and Rural Construction Land Market

In the process of establishing the unified market of construction land between city and countryside,both of the market mechanism and the government mechanism are indispensable to the allocation of resources,but they are both powerless in some ways. This paper starts from the related theory of economics,and draws a conclusion that the unified market of construction land between urban countryside will be established unless the market mechanism and the government mechanism work collaboratively. Finally,the paper puts forward the recommendations for ensuring the coordination between market mechanism and government mechanism: reforming the agricultural land property rights system; reforming the existing land law system; establishing the modern land tax system; transforming the government functions.

The Role of Income Structure Improvement in Helping Broaden the Rural Consumer Market

Too large urban-rural gap and weak rural consumption is the most significant problem in rural areas,and also an insurmountable barrier to the process of China's economic development.At the same time,the modernization of agriculture is proposed as the major policy for China to actively solve issues concerning agriculture,countryside and farmers.Using panel data model and taking into account the regional characteristics and time effects of the sample data,we conduct analysis of the farmers'income structure in the five provinces and one city of East China at the upper reaches of economy,and estimate the effects of farmers'income on farmers'consumer spending,in order to find the main channel for improving farmers'consumption.This paper emphasizes the great significance of farmers'consumption improvement to China's economic restructuring and solving the future economic development in the context of current financial crisis.

On the Market Revolution of America Rural Society During the First Half of the 19th Century

The Market Revolution took place in America during the first half of the 19th century,and the new trend of development promoted the transition from a traditional rural society to a market society.The influences brought by the Market Revolution are as follows:the status of the rural women has been improved;the ideas of market and the sense of competition have been strengthened;American economy developed rapidly,and both the domestic and international markets have been broadened.The experiences of the transition from rural society to market society include:government supported the development of commercial agriculture;all sectors of society paid attention to agriculture;the quality of agriculture products was guaranteed;however,the development of agriculture damaged the environment.

Economic Effect of China's Rural Financial Market Growth during 1952-2013

Through study,it is found that since 1952,there has been a long-run equilibrium relationship between China's rural financial market growth and rural economic growth,the government-led rural financial market growth has effectively supported rural economic growth,and increasing the farmers' financing ratio has always helped to boost long-term growth of the rural economy.However,dominated by market mechanism from 1978,there is only one-way support relationship:rural economic growth brings about quantitative growth of rural financial market.

Discussion on the Marketization of Rural Environmental Protection

[Objective]The study aimed to discuss the marketization of rural environmental protection in China.[Method] We firstly analyzed the inevitability of rural environmental protection take the marketization road in China,then put forward some effective ways to make rural environmental protection take the marketization road.[Result]In order to protect the rural environment of China better,it is inevitable to take the marketization road.In addition,strengthening legal construction,formulating and implementing policies about encouraging the diversified investment on rural environmental protection,establishing effective property right system,bringing township enterprises’ main force into full play in environmental protection,encouraging the public to supervise and join into environmental protection,developing and encouraging the persons with environmental-economic and environmental-legal knowledge to work in the countryside,etc.,are all effective measures.[Conclusion]The research could provide theoretical references for rural environmental protection in China.

Study on the Construction of China's Unified Urban-rural Construction Land Market

State-owned urban construction land market in China has evolved and been improved gradually, but use system of rural collective construction land has lagged far behind, so the urban-rural construction land market in China has been split with a result that use effi ciency of land resources is poor and collective land property rights of peasants are damaged. On the basis of analyzing problems of the current construction land market and also the causes, modern land property theory and institutional change of neoinstitutional economics are applied to study dynamical mechanism and development path of the construction land market, to construct the unifi ed construction land market system of China, and to propose corresponding guarantee policies, so as to achieve the effective allocation of construction land and maximization of social welfare.

Functions of Supply and Marketing Cooperatives in Improving Rural Modern Circulation System

This paper firstly described current development situation of China's rural circulation system. In the process of accelerating modernization,the supply and marketing cooperative is always an essential force,but the gap between urban and rural circulation system is still expanding. On the basis of current development situation,it analyzed functions of supply and marketing cooperatives in rural logistics system. Finally,it came up with recommendations for improving China's rural circulation system. In the new period,it is recommended to bring into play advantages of supply and marketing cooperatives,expand the coverage,gradually promote industry upgrade of renewable resource recycling,and constantly strengthen functions of supply and marketing cooperatives in building the rural modern circulation system,to build supply and marketing cooperatives into new forces and comprehensive platform for farmers' production and living services.

Marketing Strategy of Rural Supermarket Chain in Ningxia Based on the Long Tail

Based on the introduction of the Long Tail,the political,economical,social and technological environment for the development of rural supermarket chain in Ningxia is analyzed.The problems in the marketing strategy of Ningxia rural supermarket chain are pointed out,including single products and uneven level of quality,the products,which can not satisfy farmers' needs;low quality of the personnel and imperfect information system,thus the traditional way of marketing is challenged.In the end,from the perspective of products,position,price,and personnel,the marketing strategies for the development of Ningxia rural supermarket chain based on the Long Tail Theory are put forward.

Study on Market Supply of Rural Public Sports Service in China

In the main trend of gradually improving socialist market economy and establishing public service type government,market supply of rural public sports service is necessary. On the basis of unique characteristics of China's rural society and market experience of domestic and foreign public service,market supply methods were discussed about rural public sports service. However,there are certain factors restricting market supply in this process. On the basis of the analysis,it came up with several optimization measures for market supply of rural public sports service.

China's Rural Household Electrical Appliance Market──The Next Five Years

InFebruary1999,theStateCouncilDevelopmentResearchCenter,theMinistryoftheInformationIndustry(Mll),theStateInformationCenter(SIC),andtheChinaHouseholdElectricalApplianceAssociationsetupagrouptosurveythecountry'shouseholdelectricalappliancemarketinrural...

What Has Become of China's Rural Household Electronic Appliance Market?

In China,almost all name brand household electronic appliance enterprises are striving to explore the rural market. But why is that the peasants are for inferior brands?Is it because the name brand household electronic appliance enterprises have not made enough efforts,or the rural market is too particular?

The spatio-temporal models of periodic marketing in rural China

Periodic marketing is a unique and imporant socio-economic feature of Chinese ruraltowns, the economic, political, social and cultural centres in rural areas. Through two detailed casestudies in the North China Plain in 1990, mis paper examined the temporal and spatialcharacteristics, especially their interrelationship. of regional periodic market systems and theirrelationship with rural development in modern China. The distribution of periodic market-towns isfound to be on consumer convenience, and to have an apparent hierarchical structure and centralplace characteristics. Further, the spatial coordination system of periodic marketing has a reverserelationship of spatio-temporal synchronisation. Finally, this paper notes that periodic marketingimposes significant influence on rural development through conducting and controlling goods flow and population flow in rural economic system.

Model and Strategy of Urban and Rural Construction Land Market Integration

At present,one of the important contents of China s rural land system reform is to build a unified construction land market in urban and rural areas.The unified construction land market in urban and rural areas will produce higher economic and social benefits.It is imperative to promote the integration of urban and rural construction land market to improve the income of farmers,invigorate the stock of rural collective construction land and improve the efficiency of land use.This paper analyzes the current situation of urban and rural construction land market,the two models and typical cases of urban and rural construction land market integration,the restrictive factors and practical difficulties of urban and rural construction land market integration,and puts forward some suggestions and measures.This provides a theoretical basis for accelerating the integration of urban and rural construction land market,and hopes to provide a certain reference for the integration of urban and rural construction land market.

Empirical Research on Impact of Marketization of Agricultural Products on Income of Rural Households Based on Questionnaire Survey of Rural Household

Based on the survey and research on rural households in Changshu City and Jiangdu City of Jiangsu Province, this paper researches the microeconomic subject-commercial decision-making and production behaviours of the rural households, under the circumstance of development of agricultural product market in different regions. We conduct random sampling questionnaire survey on the rural households in 7 villages of Changshu City and Jiangdu City, Jiangsu Province, and obtain data, in order to judge and verify the theory, explore the relationship between market development of agricultural products, behaviours of rural households and income of rural households, and establish the econometric model of impact of market of agricultural products on income per capita of rural households. The research shows that there is difference in the level of socio-economic development in different regions of Jiangsu Province, and the effect of the same factors in different regions is not quite similar; the income structure of rural households and marketization development have great impact on total income per capita of rural households; the planting structure has significant impact on agricultural income per capita. Then the countermeasures and suggestions are put forward as follows: strengthen rural marketization building and broaden sales channel; reinforce information-based building and promote transparency and openness of rural market information; adjust the production structure of rural households rationally, coordinate agricultural production activities and non-agricultural activities of rural households, and balance the planting of cash crops and grain crops.

多中心空间结构对城乡融合发展的影响研究

基于2008—2021年省级面板数据的二次项修正模型,以两种“借用规模”视角考察多中心空间结构对城乡融合的影响及其作用机制。实证结果表明:第一,多中心空间结构对城乡融合的影响呈先上升后下降的倒U形特征。当前除了山东、广东和内蒙古三个地区已出现超出最优多中心水平的现象外,全国大部分地区的城乡融合尚处于随着多中心水平发展而逐步提升的阶段。第二,对于东部地区来说,交通基础设施和市场一体化是多中心空间结构影响城乡融合的有效途径,而中、西部地区由于多中心空间结构发展并未达到最优规模,交通基础设施和市场一体化的作用并未凸显。第三,城市之间的地理距离在多中心空间结构的城乡融合效应中发挥着显著的正U形调节作用。