Based on the introduction of the Long Tail,the political,economical,social and technological environment for the development of rural supermarket chain in Ningxia is analyzed.The problems in the marketing strategy of ...Based on the introduction of the Long Tail,the political,economical,social and technological environment for the development of rural supermarket chain in Ningxia is analyzed.The problems in the marketing strategy of Ningxia rural supermarket chain are pointed out,including single products and uneven level of quality,the products,which can not satisfy farmers' needs;low quality of the personnel and imperfect information system,thus the traditional way of marketing is challenged.In the end,from the perspective of products,position,price,and personnel,the marketing strategies for the development of Ningxia rural supermarket chain based on the Long Tail Theory are put forward.展开更多
The rural sci-tech supermarket in Jiangsu Province is an innovative model of rural sci-tech service. With reference to the concept of modern commodity supermarket, this model integrates variety, technology and achieve...The rural sci-tech supermarket in Jiangsu Province is an innovative model of rural sci-tech service. With reference to the concept of modern commodity supermarket, this model integrates variety, technology and achievement information into the sci-tech supermarket platform, provides various agricultural sci-tech services, and improves farmers recognition and acceptance of science and technology, so as to accelerate conversion of scientific and technological achievements and demonstration and popularization of new varieties, new technologies and new models. This paper analyzes practice of Jurong economic forest and fruit industrial branch and presents recommendations for building Jiangsu rural sci-tech service supermarket.展开更多
The strategy of rural revitalization was put forward in the report of the 19 th National Congress of the Communist Party of China(CPC), and it pointed out that agriculture, rural areas and farmers are fundamental issu...The strategy of rural revitalization was put forward in the report of the 19 th National Congress of the Communist Party of China(CPC), and it pointed out that agriculture, rural areas and farmers are fundamental issues related to the national economy and people’s livelihood. To solve the problems of agriculture, countryside and farmers must always be the top priority of the whole party’s work. As an innovative move in the circulation of agricultural products in China, agricultural supermarket docking has been an important agricultural policy of the government since the trial operation in 20018, and has attracted the attention of all sectors of society. In the long-term development, China’s agricultural supermarket docking work in the actual operation process exposed a lot of drawbacks, seriously affecting the final effect of agricultural supermarket docking, affecting the income of farmers. Therefore, under the background of rural revitalization strategy, in order to further improve the income of farmers and improve the quality of life of farmers, it is urgent to discuss the present situation of 'agricultural supermarket docking' in our country. In this paper, by studying the operation of the agricultural supermarket docking supply chain, the matter element extension analysis model is established, and on the basis of the example analysis, the feasible performance improvement measures of the agricultural supermarket docking supply chain are put forward. It provides reference and experience for other areas of our country to improve the work of agricultural supermarket docking, seek welfare and promote development for farmers.展开更多
基金Supported by Scientific Research Item of Ningxia Higher EducationScience Research Fund of Ningxia University(NDSK09-34)
文摘Based on the introduction of the Long Tail,the political,economical,social and technological environment for the development of rural supermarket chain in Ningxia is analyzed.The problems in the marketing strategy of Ningxia rural supermarket chain are pointed out,including single products and uneven level of quality,the products,which can not satisfy farmers' needs;low quality of the personnel and imperfect information system,thus the traditional way of marketing is challenged.In the end,from the perspective of products,position,price,and personnel,the marketing strategies for the development of Ningxia rural supermarket chain based on the Long Tail Theory are put forward.
基金Supported by Key Technology Research and Development Program of Jiangsu Province(No.:BE2011472)
文摘The rural sci-tech supermarket in Jiangsu Province is an innovative model of rural sci-tech service. With reference to the concept of modern commodity supermarket, this model integrates variety, technology and achievement information into the sci-tech supermarket platform, provides various agricultural sci-tech services, and improves farmers recognition and acceptance of science and technology, so as to accelerate conversion of scientific and technological achievements and demonstration and popularization of new varieties, new technologies and new models. This paper analyzes practice of Jurong economic forest and fruit industrial branch and presents recommendations for building Jiangsu rural sci-tech service supermarket.
文摘The strategy of rural revitalization was put forward in the report of the 19 th National Congress of the Communist Party of China(CPC), and it pointed out that agriculture, rural areas and farmers are fundamental issues related to the national economy and people’s livelihood. To solve the problems of agriculture, countryside and farmers must always be the top priority of the whole party’s work. As an innovative move in the circulation of agricultural products in China, agricultural supermarket docking has been an important agricultural policy of the government since the trial operation in 20018, and has attracted the attention of all sectors of society. In the long-term development, China’s agricultural supermarket docking work in the actual operation process exposed a lot of drawbacks, seriously affecting the final effect of agricultural supermarket docking, affecting the income of farmers. Therefore, under the background of rural revitalization strategy, in order to further improve the income of farmers and improve the quality of life of farmers, it is urgent to discuss the present situation of 'agricultural supermarket docking' in our country. In this paper, by studying the operation of the agricultural supermarket docking supply chain, the matter element extension analysis model is established, and on the basis of the example analysis, the feasible performance improvement measures of the agricultural supermarket docking supply chain are put forward. It provides reference and experience for other areas of our country to improve the work of agricultural supermarket docking, seek welfare and promote development for farmers.
