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An Investigation of Drivers’ Comprehension of Distracted Driving Slogans
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作者 Saidi Siuhi Judith Mwakalonge +1 位作者 Rebecca Wright Judy A. Perkins 《Journal of Transportation Technologies》 2021年第2期128-138,共11页
Distracted driving occurs when a driver diverts the primary attention from driving to another task. Using mobile devices such as a cellphone for texting, calls, or other manipulation while driving has the highest pote... Distracted driving occurs when a driver diverts the primary attention from driving to another task. Using mobile devices such as a cellphone for texting, calls, or other manipulation while driving has the highest potential for distraction because it combines both forms of distractions, manual, visual, and cognitive. Some states in the US have posted slogans including “</span><i><span style="font-family:Verdana;">W</span></i><span style="font-family:Verdana;">8 2 </span><i><span style="font-family:Verdana;">TXT</span></i><span style="font-family:Verdana;">, </span><i><span style="font-family:Verdana;">it</span></i><span style="font-family:Verdana;">’</span><i><span style="font-family:Verdana;">s</span></i> <i><span style="font-family:Verdana;">a</span></i> <i><span style="font-family:Verdana;">law</span></i><span style="font-family:Verdana;">”, “</span><i><span style="font-family:Verdana;">Don</span></i><span style="font-family:Verdana;">’</span><i><span style="font-family:Verdana;">t</span></i> <i><span style="font-family:Verdana;">Drive</span></i> <i><span style="font-family:Verdana;">inTEXTicated</span></i><span style="font-family:Verdana;">”, “</span><i><span style="font-family:Verdana;">PLS</span></i> <i><span style="font-family:Verdana;">dnt</span></i> <i><span style="font-family:Verdana;">txt</span></i> <i><span style="font-family:Verdana;">n</span></i> <i><span style="font-family:Verdana;">drv</span></i><span style="font-family:Verdana;">”, “</span><i><span style="font-family:Verdana;">Don</span></i><span style="font-family:Verdana;">’</span><i><span style="font-family:Verdana;">t</span></i> <i><span style="font-family:Verdana;">tempt</span></i> <i><span style="font-family:Verdana;">F</span></i><span style="font-family:Verdana;">8 </span><i><span style="font-family:Verdana;">that</span></i> <i><span style="font-family:Verdana;">txt</span></i> <i><span style="font-family:Verdana;">can</span></i> <i><span style="font-family:Verdana;">w</span></i><span style="font-family:Verdana;">8”, </span><i><span style="font-family:Verdana;">and</span></i><span style="font-family:Verdana;"> “</span><i><span style="font-family:Verdana;">DNT</span></i> <i><span style="font-family:Verdana;">TXT</span></i> <i><span style="font-family:Verdana;">&</span></i> <i><span style="font-family:Verdana;">DRV</span></i><span style="font-family:Verdana;">” along highways to convey the dan</span><span style="font-family:Verdana;">gers and laws regarding distracted driving to minimize incidences of dis</span><span style="font-family:Verdana;">tracted-related crashes This study surveyed 347 people using the five distraction slogans in a college town. The results showed that younger drivers have a higher level of comprehension compared to older drivers. Further, the results showed that drivers with university education or more years of driving experience have a higher comprehension level of distraction signs compared to their counterparts. 展开更多
关键词 Distracted Driving Road safety slogans Road Sign Comprehension Road safety Campaign Road safety Awareness
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