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UK manufacturers'sales decline 10%in Q12024
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《China Textile》 2024年第3期58-58,共1页
UK manufacturers experienced a challenging start to 2024,with sales in the first quarter(Q1)down 10 per cent on the previous quarter,according to a report by Unleashed.However,year-on-year growth showed a modest incre... UK manufacturers experienced a challenging start to 2024,with sales in the first quarter(Q1)down 10 per cent on the previous quarter,according to a report by Unleashed.However,year-on-year growth showed a modest increase of 2 per cent,reflecting the Bank of England’s assessment of weak growth in the manufacturing sector. 展开更多
关键词 saleS QUARTER MANUFACTURER
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From Trends to Drivers:Key Factors Propelling Electric Vehicle Sales
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作者 Yujin Li 《Proceedings of Business and Economic Studies》 2024年第4期177-182,共6页
With the rapid advancement of human economic levels and modern civilization,the automobile manufacturing industry is increasingly confronted with challenges related to energy scarcity and environmental pollution.Low c... With the rapid advancement of human economic levels and modern civilization,the automobile manufacturing industry is increasingly confronted with challenges related to energy scarcity and environmental pollution.Low carbon emissions and energy savings have become the main focus of automotive development.Under the influence of government incentives,the sales of household electric vehicles(EVs)have increased significantly,although they still represent a small share of the overall car market.To examine the factors influencing consumer purchases of household EVs,this report integrates both qualitative and quantitative analyses,controlling for single variables.Using linear regression,an empirical analysis was conducted on 18 BYD models with varying ranges and prices.The results indicate a strong positive correlation between driving range,selling price,and EV sales.Looking ahead,the development of new energy vehicles should prioritize longer ranges,high-quality features,and cost-effective performance. 展开更多
关键词 Electric vehicle Endurance mileage Selling price EV sales Empirical analysis
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A Study on the Factors Influencing Consumer Purchase Decision Under the Live-Streaming Sales Model
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作者 Zhaoxia Zhang Yating Mo Yijun Xia 《Journal of Electronic Research and Application》 2024年第3期185-190,共6页
In recent years,with the rapid development and popularization of Internet information technology,many new media platforms have risen rapidly,and major e-commerce companies have begun to explore the mode of livestreami... In recent years,with the rapid development and popularization of Internet information technology,many new media platforms have risen rapidly,and major e-commerce companies have begun to explore the mode of livestreaming.Especially during the COVID-19 pandemic,due to the lockdown,live-streaming has become an important means of economic development in many places.Owing to its remarkable characteristics of timeliness,entertainment,and interactivity,it has become the latest and trendiest sales mode of e-commerce channels,reflecting huge economic potential and commercial value.This article analyzes two models and their characteristics of live-streaming sales from a practical perspective.Based on this,it outlines consumer purchasing decisions and the factors that affect consumer purchasing decisions under the live-streaming sales model.Finally,it discusses targeted suggestions for using the live-streaming sales model to expand the consumer market,hoping to promote the healthy and steady development of the live-streaming sales industry. 展开更多
关键词 Live streaming sales model CONSUMERS Purchase decisions Influencing factors
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The Impact of The Three-Dimensional Cultivation Model on the Development of the Suzhou Tea Industry:Estimating Value of Output Per Acre and Diversified Sales Models
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作者 Shan Hao 《Proceedings of Business and Economic Studies》 2024年第3期126-132,共7页
This article explores the impact of the three-dimensional cultivation mode on the development of the Suzhou tea industry,focusing on the diversified estimation of the value of output per acre and sales mode.It introdu... This article explores the impact of the three-dimensional cultivation mode on the development of the Suzhou tea industry,focusing on the diversified estimation of the value of output per acre and sales mode.It introduces the history and traditional cultivation practices of tea in Suzhou,as well as the current challenges and problems faced by the industry.An in-depth analysis was conducted on the overview and improvement plans of the three-dimensional cultivation mode,covering relevant technical methods.Based on this analysis,the impact of the three-dimensional cultivation on the value of output per acre was studied and predicted.Its potential and advantages were explored and compared with the effectiveness of traditional cultivation models.Additionally,the impact of the three-dimensional cultivation mode on sales was analyzed,examining its market adaptability and competitiveness,as well as its advantages in expanding sales channels and market coverage.The study also focused on the promoting effect of diversified sales models on the Suzhou tea industry,including direct consumption market development,tea processing product development and promotion,and the integration of tea culture and the tourism industry.To ensure sustainable development,the article evaluates the environmental impact,economic feasibility,social benefits,and farmer benefits of the three-dimensional cultivation model.Finally,the prospects for the development of the Suzhou tea industry were discussed,and the positioning and response strategies of the threedimensional cultivation model were proposed. 展开更多
关键词 Suzhou tea industry Stereoscopic cultivation mode Value of output per acre sales model DIVERSIFICATION
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Product Specification Analysis for Modular Product Design Using Big Sales Data 被引量:2
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作者 Jian Zhang Bingbing Li +1 位作者 Qingjin Peng Peihua Gu 《Chinese Journal of Mechanical Engineering》 SCIE EI CAS CSCD 2023年第1期19-33,共15页
Big data on product sales are an emerging resource for supporting modular product design to meet diversified customers’requirements of product specification combinations.To better facilitate decision-making of modula... Big data on product sales are an emerging resource for supporting modular product design to meet diversified customers’requirements of product specification combinations.To better facilitate decision-making of modular product design,correlations among specifications and components originated from customers’conscious and subconscious preferences can be investigated by using big data on product sales.This study proposes a framework and the associated methods for supporting modular product design decisions based on correlation analysis of product specifications and components using big sales data.The correlations of the product specifications are determined by analyzing the collected product sales data.By building the relations between the product components and specifications,a matrix for measuring the correlation among product components is formed for component clustering.Six rules for supporting the decision making of modular product design are proposed based on the frequency analysis of the specification values per component cluster.A case study of electric vehicles illustrates the application of the proposed method. 展开更多
关键词 Modular product design Customer preference Product specifications Correlation analysis Big sales data Electric vehicle
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Prediction of NFT Sale Price Fluctuations on OpenSea Using Machine Learning Approaches
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作者 Zixiong Wang Qiuying Chen Sang-Joon Lee 《Computers, Materials & Continua》 SCIE EI 2023年第5期2443-2459,共17页
The rapid expansion of the non-fungible token(NFT)market has attracted many investors.However,studies on the NFT price fluctuations have been relatively limited.To date,the machine learning approach has not been used ... The rapid expansion of the non-fungible token(NFT)market has attracted many investors.However,studies on the NFT price fluctuations have been relatively limited.To date,the machine learning approach has not been used to demonstrate a specific error in NFT sale price fluctuation prediction.The aim of this study was to develop a prediction model for NFT price fluctuations using the NFT trading information obtained from OpenSea,the world’s largest NFT marketplace.We used Python programs to collect data and summarized them as:NFT information,collection information,and related account information.AdaBoost and Random Forest(RF)algorithms were employed to predict the sale price and price fluctuation of NFTs using regression and classification models,respectively.We found that the NFT related account information,especially the number of favorites and activity status of creators,confer a good predictive power to both the models.AdaBoost in the regression model had more accurate predictions,the root mean square error(RMSE)in predicting NFT sale price was 0.047.In predicting NFT sale price fluctuations,RF performed better,which the area under the curve(AUC)reached 0.956.We suggest that investors should pay more attention to the information of NFT creators.We anticipate that these prediction models will reduce the number of investment failures for the investors. 展开更多
关键词 NFT sale price fluctuation OpenSea ADABOOST Random forest
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Did weekly economic index and volatility index impact US food sales during the first year of the pandemic?
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作者 Narasingha Das Partha Gangopadhyay 《Financial Innovation》 2023年第1期1502-1524,共23页
We explore the impacts of economic and financial dislocations caused by COVID-19 pandemic shocks on food sales in the United States from January 2020 to January 2021.We use the US weekly economic index(WEI)to measure ... We explore the impacts of economic and financial dislocations caused by COVID-19 pandemic shocks on food sales in the United States from January 2020 to January 2021.We use the US weekly economic index(WEI)to measure economic dislocations and the Chicago Board Options Exchange volatility index(VIX)to capture the broader stock market dislocations.We validate the NARDL model by testing a battery of models using the autoregressive distributed lags(ARDL)methodology(ARDL,NARDL,and QARDL specifications).Our study postulates that an increase in WEI has a significant negative long-term effect on food sales,whereas a decrease in WEI has no statistically significant(long-run)effect.Thus,policy responses that ignore asymmetric effects and hidden cointegration may fail to promote food security during pandemics. 展开更多
关键词 COVID-19 Food sales US weekly economic index CBOE’s volatility index ARDL model Bewley transformation NARDL model QARDL model
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Optimization of Electricity Purchase and Sales Strategies of Electricity Retailers under the Condition of Limited Clean Energy Consumption
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作者 Peng Liao Hanlin Liu +1 位作者 Yingjie Wang Neng Liao 《Energy Engineering》 EI 2023年第3期701-714,共14页
In the process of my country’s energy transition,the clean energy of hydropower,wind power and photovoltaic power generation has ushered in great development,but due to the randomness and volatility of its output,it ... In the process of my country’s energy transition,the clean energy of hydropower,wind power and photovoltaic power generation has ushered in great development,but due to the randomness and volatility of its output,it has caused a certain waste of clean energy power generation resources.Regarding the purchase and sale of electricity by electricity retailers under the condition of limited clean energy consumption,this paper establishes a quantitative model of clean energy restricted electricity fromthe perspective of power system supply and demand balance.Then it analyzes the source-charge dual uncertain factors in the electricity retailer purchasing and selling scenarios in the mid-to long-term electricity market and the day-ahead market.Through the multi-scenario analysis method,the uncertain clean energy consumption and the user’s power demand are combined to form the electricity retailer’s electricity purchase and sales scene,and the typical scene is obtained by using the hierarchical clustering algorithm.This paper establishes a electricity retailer’s risk decisionmodel for purchasing and selling electricity in themid-and long-term market and reduce-abandonment market,and takes the maximum profit expectation of the electricity retailer frompurchasing and selling electricity as the objective function.At the same time,in themediumand longterm electricity market and the day-ahead market,the electricity retailer’s purchase cost,electricity sales income,deviation assessment cost and electricity purchase and sale risk are considered.The molecular results show that electricity retailers can obtain considerable profits in the reduce-abandonment market by optimizing their own electricity purchase and sales strategies,on the premise of balancing profits and risks. 展开更多
关键词 Electricity retailer electricity purchase and sale strategy clean energy consumption
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Comparison of Sales Prediction in Conventional Insights and Machine Learning Perspective
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作者 XU Shiman 《Psychology Research》 2023年第3期146-154,共9页
With the integration of global economy development and the rapid growth of science knowledge and technology,the needs of people’s consumption are increasingly personalized and diversified.Such a market background mak... With the integration of global economy development and the rapid growth of science knowledge and technology,the needs of people’s consumption are increasingly personalized and diversified.Such a market background makes sales forecasting become an indispensable part of enterprise management and development.The definition of the sales forecasting is that based on the past few years’sales situation,the enterprises through systematic sales forecasting models estimate of the quantity and amount of all or some specific sales products and services in a specific time in the future.Accurate sales forecasting can promote enterprises to do better in future revenue,and can also encourage enterprises to set and keep an efficient sales management team.This paper will analyze traditional sales forecasting methods and sales forecasting methods based on big data models related to the perspective of machine learning,and then compare them.The research shows that the two sales forecasting methods have their own advantages and disadvantages.In the future,enterprises can adopt the two sales forecasting methods in parallel to maximize the utilization advantage of sales forecasting for enterprises. 展开更多
关键词 sales forecasting time series prediction explanation machine learning intelligent system
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Clothing Sales Forecast Considering Weather Information: An Empirical Study in Brick-and-Mortar Stores by Machine-Learning
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作者 Jieni Lv Shuguang Han Jueliang Hu 《Journal of Textile Science and Technology》 2023年第1期1-19,共19页
Reliable sales forecasts are important to the garment industry. In recent years, the global climate is warming, the weather changes frequently, and clothing sales are affected by weather fluctuations. The purpose of t... Reliable sales forecasts are important to the garment industry. In recent years, the global climate is warming, the weather changes frequently, and clothing sales are affected by weather fluctuations. The purpose of this study is to investigate whether weather data can improve the accuracy of product sales and to establish a corresponding clothing sales forecasting model. This model uses the basic attributes of clothing product data, historical sales data, and weather data. It is based on a random forest, XGB, and GBDT adopting a stacking strategy. We found that weather information is not useful for basic clothing sales forecasts, but it did improve the accuracy of seasonal clothing sales forecasts. The MSE of the dresses, down jackets, and shirts are reduced by 86.03%, 80.14%, and 41.49% on average. In addition, we found that the stacking strategy model outperformed the voting strategy model, with an average MSE reduction of 49.28%. Clothing managers can use this model to forecast their sales when they make sales plans based on weather information. 展开更多
关键词 Clothing Retail sales Forecasting Weather MACHINE-LEARNING Stacking
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The Contribution Margin due to a Limiting Factor in the Presence of Several Sales Options: Actuality Is Not Always As It Appears at the Beginning of the Analysis
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作者 Maria Silvia Avi 《Journal of Modern Accounting and Auditing》 2023年第1期1-22,共22页
The analysis of company data useful for economic decisions,if not interpreted in an overall view of the company situation,can lead to wrong conclusions.This is the case when a company has to choose between several sal... The analysis of company data useful for economic decisions,if not interpreted in an overall view of the company situation,can lead to wrong conclusions.This is the case when a company has to choose between several sales options for one or more products in the presence of a limiting factor.The continuation of the investigation often denies the initial analysis.Not everything is as it appears,therefore,at the beginning of the deepening of the data useful for economic decisions.As it is well known,the choices of profitability concerning the planning of the sale of company products take place,at least in the majority of cases,through the determination of the contribution margin,i.e.the profitability margin connected to the individual goods/services sold by the companies(selling price net of variable costs).The contribution margin can be determined with four objectives:(1)Determination of the yield of the single product,net of variable costs only.In this case,the margin defines unitary,from net product yield to unitary contribution margin.(2)Determination of the return on total sales of an individual product,net of variable costs.In this hypothesis,reference is made to the first level(or gross)contribution margin.(3)Determination of the ability of the individual product to contribute to the coverage of fixed costs common to the company.This margin is determined net of special product variable and fixed costs.This aggregate is defined as a Level II(or semi-gross)margin.(4)Determination of the useful value in the planning choices in case of presence of scarce productive factors.In this case,it must identify the so-called unitary margin for low factor.Here we will only deal with the problem of the use of the contribution margin in the presence of rare factors.To complete the analysis,below are some very brief considerations regarding,respectively,the unitary,level I,and level II contribution margin in order to better understand where the problem of the most convenient choice of income is located in the event of the presence of rare production factors,especially in an environment characterized by a plurality of sales options. 展开更多
关键词 contribution margin unit contribution margin first level contribution margin second level contribution margin Unit Scarce factor contribution margin Unit Scarce factor contribution margin in the presence of a plurality of sales options profit
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Production and sales growth of China's knitting industry slows down,export hits a record high
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《China Textile》 2023年第3期29-32,共4页
In 2022,the international economic and trade environment is in turmoil,singed by the pandemic,while domestic sales are weak.In the face of complex and severe situation at home and abroad,China textile industry has sho... In 2022,the international economic and trade environment is in turmoil,singed by the pandemic,while domestic sales are weak.In the face of complex and severe situation at home and abroad,China textile industry has shown strong resilience.In 2022,36,000 enterprises in China's textile industry achieved more than 5,200 billion yuan in main business revenue and 200 billion yuan in profit,with operating margin of 3.9 percent.In 2022,China's textile and apparel exports reached a new record high of 340.95 bilion US dollars,up 2.5 percent year-on-year. 展开更多
关键词 REVENUE RECORD saleS
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NEV Sales Surge In April
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《ChinAfrica》 2023年第6期52-53,共2页
Retail sales of new energy vehicles(NEVs)in China jumped 85.6 percent year on year in April,data from the China Passenger Car Association(CPCA)showed on 9 May.A total of 527,000 NEVs were sold in China in April,down 3... Retail sales of new energy vehicles(NEVs)in China jumped 85.6 percent year on year in April,data from the China Passenger Car Association(CPCA)showed on 9 May.A total of 527,000 NEVs were sold in China in April,down 3.6 percent from March,according to the CPCA.NEV sales of major domestic brands accounted for 70.5 percent of the total NEV sales in the country,the data revealed. 展开更多
关键词 saleS accounted APRIL
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Research on the Effect of R&D Investment Intensity and Sales Expense on the Performance of Biomedical Enterprises
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作者 Wang Lifei Jia Zheng +1 位作者 Wu Dongming Xing Hua 《Asian Journal of Social Pharmacy》 2023年第4期326-334,共9页
Objective To explore the influence of new drug R&D investment and sales expense on the performance of biomedical enterprises.Methods The financial statements of 76 listed biomedical enterprises for 5 consecutive y... Objective To explore the influence of new drug R&D investment and sales expense on the performance of biomedical enterprises.Methods The financial statements of 76 listed biomedical enterprises for 5 consecutive years were selected,and the data were modeled to study the effect of R&D investment and sales expense on the performance of biomedical enterprises by using financial indicators as tools and statistical methods of multiple linear regression.Results and Conclusion Under the premise that the weak related factors such as enterprise scale,life cycle and asset-liability ratio are set as unrelated variables,the R&D investment intensity of biomedical enterprises is negatively correlated with the current performance,which also shows that the R&D of biomedical enterprises has the characteristics of high risk.Besides,the influence of early R&D investment is delayed.However,the sales expense of leading biomedical enterprises with large scales have higher proportion.Meanwhile the greater sales expense of the same enterprise in different periods,the better the enterprise performance is.Biomedical enterprises should consider their own development stage to develop more patented drugs.Besides,they must formulate plans for allocating reasonable sales personnel and cost expense to ensure that enterprises can obtain better benefits. 展开更多
关键词 biomedical enterprise enterprise performance R&D expenditure sales expense
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某医院2019—2022年麻醉药品使用情况分析
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作者 高靓 高宇阳 赵振营 《药品评价》 CAS 2024年第1期5-10,共6页
目的对某医院2019—2022年麻醉药品使用情况进行分析,以期加强麻醉药品的规范管理,保障麻醉药品在临床中合理使用。方法调取该医院信息系统中2019—2022年麻醉药品的使用数据,包括药品的名称、规格、数量、使用金额,计算各品规销售金额... 目的对某医院2019—2022年麻醉药品使用情况进行分析,以期加强麻醉药品的规范管理,保障麻醉药品在临床中合理使用。方法调取该医院信息系统中2019—2022年麻醉药品的使用数据,包括药品的名称、规格、数量、使用金额,计算各品规销售金额占比、用药频率(DDDs)、限定日费用(DDC)、使用金额排序与DDDs的排序比(B/A)。并对2019—2022年该医院麻醉药品的处方点评结果进行汇总分析。结果4年间,该院麻醉药品共使用18个品规;使用金额总体呈增长趋势,且每种麻醉药品的使用金额每年排序相对稳定;DDDs稳居前三位的是吗啡缓释片(30 mg)、芬太尼贴剂(8.4 mg)和芬太尼贴剂(4.2 mg);DDC相对稳定,前3名分别是羟考酮注射液、注射用瑞芬太尼(1 mg)和注射用瑞芬太尼(2 mg);所有麻醉药品的B/A处于0.1~3.5之间。该院麻醉药品处方医嘱点评合格率在97%以上。结论该院麻醉药品的临床使用基本合理,用药符合医院学科特色,能够全面、认真地贯彻并落实麻醉药品相关法律法规,符合麻醉药品的安全性、有效性、经济性和适宜性原则。 展开更多
关键词 麻醉药 销售金额 用药频率(DDDs) 限定日费用(DDC) 变化趋势 合理性分析
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2019—2022年某精神专科医院镇静催眠抗焦虑药物使用情况分析
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作者 卢立明 李瑞霞 +1 位作者 张黎明 周淑丽 《中外医药研究》 2024年第23期6-8,共3页
目的:统计某精神专科医院镇静催眠抗焦虑药物的使用情况,分析用药趋势,以促进合理用药。方法:提取2019—2022年潍坊市精神卫生中心医院电子病历信息管理系统中镇静催眠抗焦虑药物相关数据,分析总金额、金额构成比、年增长率、用药频度(D... 目的:统计某精神专科医院镇静催眠抗焦虑药物的使用情况,分析用药趋势,以促进合理用药。方法:提取2019—2022年潍坊市精神卫生中心医院电子病历信息管理系统中镇静催眠抗焦虑药物相关数据,分析总金额、金额构成比、年增长率、用药频度(DDDs)等。结果:2019—2022年镇静催眠抗焦虑药物销售总金额呈逐年增长趋势。苯二氮䓬类DDDs最高,2019—2022年,巴比妥类和苯二氮䓬类DDDs占比呈逐年下降趋势,5-羟色胺激动剂和非苯二氮䓬类DDDs占比呈逐年上升趋势。镇静催眠抗焦虑药物销售金额及DDDs排序前三名分别为劳拉西泮片、坦度螺酮胶囊、佐匹克隆片,其余药物中,奥沙西泮片增长明显。结论:潍坊市精神卫生中心镇静催眠抗焦虑药物应用呈现逐年上涨趋势,说明睡眠障碍人群逐年扩大,临床需要医院加强监管的力度,提高镇静催眠抗焦虑药物使用合理性。 展开更多
关键词 镇静催眠抗焦虑药物 销售金额 用药频度
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European Demand for NEVs Remains High
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作者 ZHOU MI 《China Today》 2024年第6期52-54,共3页
THIS year,the International Energy Agency(IEA)published its Global EV Outlook report under the title“Moving Towards Increased Affordability.”It noted,“A rapid transition to EVs(electric vehicles)will require bringi... THIS year,the International Energy Agency(IEA)published its Global EV Outlook report under the title“Moving Towards Increased Affordability.”It noted,“A rapid transition to EVs(electric vehicles)will require bringing to the market more affordable models.”Last year,the global sales of EVs approached 14 million,an increase of 35 percent from 2022,accounting for 20 percent of sales of all automobiles.The top three markets were China(60 percent),Europe(less than 25 percent),and the U.S.(10 percent). 展开更多
关键词 OUTLOOK MARKET saleS
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某院2020-2022年门诊药房非甾体抗炎药的用药分析
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作者 林丽芬 陈沭 +3 位作者 卢燕辉 刘岳金 潘海山 沈赟 《中国药物评价》 2024年第4期327-330,共4页
目的:分析某院门诊药房非甾体抗炎药的使用情况,探讨临床非甾体抗炎药的用药特点及存在的问题,为促进其合理应用与规范管理提供参考。方法:选取2020—2022年某院门诊药房非甾体抗炎药的用药数据,统计分析其用药频度(DDDs)、日均费用(DDC... 目的:分析某院门诊药房非甾体抗炎药的使用情况,探讨临床非甾体抗炎药的用药特点及存在的问题,为促进其合理应用与规范管理提供参考。方法:选取2020—2022年某院门诊药房非甾体抗炎药的用药数据,统计分析其用药频度(DDDs)、日均费用(DDC)及排序比(B/A)等,并对其进行数据分析。结果:某院2020—2022年所使用的非甾体抗炎药共有22种,包含了口服剂型、注射剂型,外用剂型。各剂型总体销售金额呈逐年上升趋势。洛索洛芬钠贴剂和氟比洛芬凝胶贴剂的销售金额居第一、二位。阿司匹林肠溶片的DDDs居第一位,B/A远大于1,其他非甾体抗炎药的B/A均与1相近。结论:2020—2022年某院门诊药房的非甾体抗炎药的临床选用情况与指南推荐基本相符,根据不同患者的特点选用不同治疗方案,做到个体化给药,确保临床用药安全有效,为临床合理用药提供参考依据。 展开更多
关键词 非甾体抗炎药 销售金额 用药频度 日均费用 用药分析
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论基于SALES模型的销售技巧 被引量:1
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作者 任晶 《现代商业》 2013年第33期50-50,共1页
所谓SALES模型是将英文单词SALES分解成See、Ask、Listen、Eat和Smile等5个单词,这5个单词又分别对应看、问、听、吃、笑等5种销售人员需要掌握的"待客"技巧,本文将以此为基础进行分析,阐述一下销售人员如何提高自身的业务素... 所谓SALES模型是将英文单词SALES分解成See、Ask、Listen、Eat和Smile等5个单词,这5个单词又分别对应看、问、听、吃、笑等5种销售人员需要掌握的"待客"技巧,本文将以此为基础进行分析,阐述一下销售人员如何提高自身的业务素质,不断改善客情关系。 展开更多
关键词 销售 saleS模型
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Game Analysis of Regulation for Online Prescription Drugs under Customer Feedback Mechanism
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作者 Du Peng Huang Zhe Dong Li 《Asian Journal of Social Pharmacy》 2024年第2期147-158,共12页
Objective To study the way to better regulate the online sales of prescription drugs,and to provide reference for the adjustment of relevant policies since the online sales of prescription drugs has become an inevitab... Objective To study the way to better regulate the online sales of prescription drugs,and to provide reference for the adjustment of relevant policies since the online sales of prescription drugs has become an inevitable trend.Methods A game model was constructed for the strategy choice of pharmaceutical e-commerce platform,customers and government departments based on differential game theory and Nash equilibrium game model to analyze the pure strategy Nash equilibrium,Nash equilibrium dominant strategy of each subject and the mixed strategy Nash equilibrium under different conditions.Besides,Matlab was used to carry out simulation analysis.Results and Conclusion The study shows that:(1)Improving the credibility of the government and reducing the cost of government regulation can not only make the pharmaceutical e-commerce platform operate with high quality,but also give greater play to government functions;(2)The greater the influence of social evaluation on pharmaceutical e-commerce platforms,the lower the cost of high-quality operation of pharmaceutical e-commerce platform,and the greater the probability of customer choosing real evaluation strategy;(3)The greater the customers’perception of potential risk,the greater the compensation,and the lower the cost of reporting.Then,the greater the probability that government departments will choose strict regulation.Finally,the model solution and simulation analysis are combined to provide countermeasures and suggestions for the safety regulation of online sales of prescription drugs. 展开更多
关键词 online prescription drug sale Nash equilibrium simulation analysis mixed strategy game
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