Research on the sales channels of the household appliances market

Chinese traditional sales channels are seriously attacked by the new ones. Household appliances industry will realize the specialized divisions of. development, manufacture, sale and services completely. The model of sales channel in marketing is set as the core of this research; the merits and demerits of different sales channels are analyzed; the complicated selective relationship and the conflicts among the manufacturer, middlemen, and ultimate consumers, and the solutions to present multi-channels market and the developments of the sales channels are elaborated in an overall view; the opinion that the only way to develop this industry is raised to establish the competitive sales channels. The aim is to let local household appliances industry use the natural merits to build up a suitable channel rapidly and efficiently, and to speed up the self development and oeffection.

Problem Analysis of Agricultural Products Sales Channels in Shishan Area of Northwest Guangxi and Countermeasures Study:A Case Study of Nandan County of Hechi City

The level of agricultural product sales is one of the important factors that directly affect the economic income of rural villagers.Due to the limitations of geographical conditions and the lagging economic and social development,there are major problems in the sales of agricultural products in Shishan area.To better help the sales of agricultural products in Shishan area of northwest Guangxi,Nandan County of Hechi City is taken as research object.Current situation of agricultural products production and sales channels in Nandan County is understood,and problems existing in the sales of agricultural products in Nandan County are analyzed.Moreover,targeted opinions and suggestions are put forward from the aspect of innovating the sales channels of agricultural and sideline products,thereby helping quality improvement and development of agricultural industry.

Research on La Chapelle＇s ＂seamless＂ full channel sales model

The essence of the whole channel is customer satisfaction, the pursuit of customer experience, this is the ultimate goal. With the side of the mobile phone shopping boom intensified, with high-tech fusion of fashion retailers also join the flay, demonstrating its ability to satisfy the consumers at any time and place, shopping demand, thus officially announced the full channel retail era. La Chapelle is a clothing enterprise sales in Intemet plus the tide of the times, combined with the characteristics of innovation, a new sales model, namely ＂seamless＂ full channel sales model. Through the whole channel： business combination of traditional business model, the whole direct： online and offline synchronization services, new competition： the O2O model provides a three-dimensional three-dimensional services constitute the innovation. This paper mainly introduces La Chapelle＇s full channel mode analysis to get the full channel mode successfully, and implicit in the crisis enterprise development of this mode, at the same time, several companies to address the challenges of decision-making is also introduced, finally is a summary.

Channel Development of China's Cosmetic Industry

Reviewing the history of China's cosmetic industry and the development data of China's cosmetic industry in recent years, it shows the development process of China's cosmetic industry from ancient to modern society.Based on the research on the sales channels of China's cosmetics industry in the past thirty years, the channel development of China's cosmetic industry is prospected.

Managing Sales Channel Selection for a Manufacturer in the Presence of Remanufacturing

Motivated by the fact that the product remanufacturing operations are increasingly performed as firms,competitive advantage and may also play an important role in the choice of channel structure,we construct game-theoretical models to examine the manufacturer's optimal sales channel strategy in a closed-loop supply chain(CLSC),in which the manufacturer is responsible for used product recycling and remanufacturing and the retailer operates a traditional retail channel.We show that the manufacturer's optimal sales channel selection depends on the customers7 acceptance of the direct channel and the remanufacturing efficiency.Specifically,in the centralized system,the manufacturer would prefer the dual-channel strategy rather than either the exclusive direct or retail channel,and becomes more willing to introduce a direct channel as the remanufacturing cost savings increase.However,in a decentralized system,there exists a Pareto improvement zone where both the manufacturer and the retailer are better off in the dual-channel format,and the increasing remanufacturing efficiency spills over to the retailer via a lower wholesale price and thus a higher retail demand.Moreover,we extend the study to the retailer-collecting mode and demonstrate that the main results of the original model remain robust.