Research on Tourism Master Planning of Huangshan Hot Spring Scenic Area in China

Based on tourist resources' evaluation and tourism market development of Huangshan Hot Spring Scenic Area,by combining with relevant theories of "SWOT",the paper has identif ied the leading functional orientation and tourism development idea of the hot spring scenic area.Meanwhile,by following the principle of "sustainable use" of Huangshan natural resources,planning strategies and implementing suggestions have been put forward based on "addition,subtraction,multiplication and division".The ultimate purpose is to create diversified tourism experiences for tourists and improve tour quality of hot spring scenic area,and f inally build Huangshan tourism brand of "Snowy Hot Spring".

Analysis and Empirical Study on the Tourism Attraction Factors of Scenic Areas

Modeling research and empirical study on the attraction of tourism destinations were conducted from 6 aspects,i.e.quality and scale of tourism resources,economic environment of tourism destinations,policy environment,accessibility,income level of tourist source areas as well as distance between tourist source area and tourism destination.

Application of Harmony and Integrity Culture in Tourism Project Planning—A Case Study of Lumingling Scenic Area

Significance of tourism project planning in the transformation of tourism resources to tourist products was analyzed,it was proposed that culture is the soul of tourism project planning,harmony and integrity culture is the essence of Chinese cultures.Connotations and types of harmony and integrity culture were elaborated,such as harmony and integrity of human and nature,harmony and integrity of the society,harmony and integrity of the ego.On this basis,relationship between harmony and integrity and tourism projects was expounded,harmony and integrity culture was stressed as the source of tourism projects,and tourism projects as optimal carriers of demonstrating and inheriting harmony and integrity culture.Lumingling Scenic Area in south Jingxing County,Shijiazhuang City of Hebei Province was taken for an example to analyze the application of harmony and integrity culture in concrete planning of tourist projects from the perspectives of functional orientation,theme orientation and functional division.

Tourism Development Models Based on Ecological Utilization and Protection of Water Conservancy Scenic Areas

In view of major confl icts between ecological conditions of scenic areas and tourism development, tourism development models and approaches of six major water conservancy scenic areas were summarized on the basis of investigating interaction mechanism, ecological utilization and protection of scenic areas, including reservoir development and construction model, wetland development and construction model, natural river and lake development and construction model, city river and lake development and construction model, irrigated area development and construction model, water and soil conservation development and construction model. The research fruits are of instructive signif icance for the management and development of scenic areas.

Preliminary Analysis of Special Tourism Transportation in Agricultural Eco-scenic Area

Transport varies greatly in agricultural eco-scenic areas for the diversity of resources, and different terrains such as mountains, low hills and forest lands. Special tourism transportation is common in scenic area of different themes. For agricultural eco-scenic area, the road design has to consider the theme of the scenic area, thus animal power is a favorable transportation choice, it refl ects agricultural ecological characteristics and also takes production needs into consideration. This paper analyzed road design characteristics of agricultural eco-scenic area, and proposed the transportation model dominated by animal power and considering farming production, so as to meet the standards of "rural road" in agricultural eco-scenic area and comply with the style of agricultural tourism, and satisfy the visitors.

Carrying Capacity of Water Leisure Environment in Eco-cities-A Case Study of Ancient Canal Scenic Area in Yangzhou City

Water leisure tourism is an emerging theme in urban planning, and its planning mode and operation level directly influence the eco-cycle degree of urban development. Tourism activities inevitably impact environmental quality of urban water spaces, and the research on the environmental carrying capacity of such spaces has also become an important prerequisite of tourism planning. Taking the Yangzhou Ancient Canal Scenic Area for an example, the paper constructed the estimated indicators of water leisure tourism environmental carrying capacity on the basis of analyzing scenic geographical resources and tourism economic conditions, and calculated the scenic area's water leisure tourism environmental integrated carrying capacity by the method of barrel extrapolation, providing a reasonable foundation for evaluating the planning conditions in the eco-cycle urban water leisure tourism planning.

皖南国际文化旅游示范区A级景区空间分布及影响因素

为落实党的二十大报告中区域协调发展的新要求,顺应全域旅游与文旅深度融合新趋势,开展皖南国际文化旅游示范区旅游资源格局的研究,能够为示范区后续开发建设提供思路与导向。借助平均最近邻指数、不平衡指数、核密度、地理探测器等方法,解析示范区内A级景区的空间特征及影响因素。结果表明:示范区A级景区整体分布不均衡,呈现集中分布特征;示范区内A级景区显现“两主、四次”的空间格局,呈现Y字形分布态势;遗产点密度因子驱动力最强,经济发展因素对A级景区空间分布影响程度较大,自然环境因素驱动力较弱;局部自相关分析表明多数因子聚类特征表现明显;交互探测结果表明两种因子共同作用强于单因子作用。

基于网络文本分析的青海湖景区旅游形象感知研究

随着大数据时代的到来,网络点评文本会影响游客对旅游景区的感知形象,搜集了“携程”“美团点评”“去哪儿”“同程旅行”等旅游网站的游客点评文本,运用ROST CM6.0网络文本挖掘工具进行分词和词频统计对青海湖景区旅游形象感知高频词进行了语义网络分析及情感分析。结果表明:在认知形象上,青海湖景区自然景观吸引物成为游客主要认知;游客对青海湖良好的生态环境方面的关注度较高;在整体形象上,游客对青海湖景区正面情绪占比较高,但也存在对服务设施和管理等方面存在一部分中性情绪和负面情绪。根据研究结论提出以下建议:一是提高青海湖景区文旅融合程度,打造文化青海湖;二是提升景区管理服务质量,全方位、多层次的满足游客需求;三是创造多元旅游产品,满足游客的多样化消费需求,提高游客二次消费的能力。

生态翻译学视角下红色旅游景点标识语英译问题研究——以湖南韶山景区为例

旅游标识语英译研究是翻译领域的一个重要课题。该研究从生态翻译学的三维理论视角对红色景点韶山的旅游标识语的英译规范化进行深入研究。通过对景区内标识语的英译案例进行分析,探究标识语英译中存在的不规范现象,并据此提出相应的策略。研究发现,旅游标识语英译不规范主要体现在拼写错误、语法错误、专有名词英译不统一、译文表意不清,以及忽略文化差异导致的翻译问题,而景区标识语的规范化需政府、高校、企业及社会的共同努力。规范的旅游标识语英译能为外国游客提供更准确、更流畅的信息,有利于韶山景区的对外宣传,助推韶山旅游业发展的同时也有助于红色文化的国际传播。

如画视角下乡村旅游景区设计研究——以湖南安化百花寨为例

文章从“如画”思维的起源出发,分析了“如画”思维在我国传统山水画乃至园林设计中的具体应用,解析“如画”审美观下的建筑景观设计策略。以湖南安化百花寨的建设为例,从整体规划、山水景观营造、建筑意象生成三个方面,探讨“如画”美学如何与乡村地域文化相结合,产生真正“如画”的乡村旅游景区,带动当地旅游文化产业发展,为我国乡村振兴事业作出贡献。

基于网络文本分析的漓江风景名胜区旅游形象感知与提升研究

以携程网、去哪儿网、马蜂窝三大主流旅游网站评论为研究数据来源,利用网络文本分析法并借助ROST CM6.0软件,分析游客对漓江风景名胜区的点评文本。通过对大量游客评论的定量和定性分析,揭示漓江风景名胜区旅游形象感知的问题。文章提出了提高景区服务质量和管理水平、改善设施配置、丰富旅游活动形式、优化景区宣传手段等改进措施,以提升景区旅游形象,促进漓江风景名胜区可持续发展。

景区类上市公司旅游绩效研究

本研究选取2018—2022年10家景区类上市公司为样本,综合采用熵权法和改进的TOPSIS法,从盈利能力、偿债能力、营运能力以及发展能力四个方面构建景区类上市公司旅游绩效评价指标体系,多视角分析样本公司旅游绩效的演变状况。结果表明:10家景区类上市公司的旅游绩效水平总体呈上升趋势,但水平差异较大,变化幅度波动不同,稳健性也存在一定程度的差异。基于此建议景区类上市公司在关注自身相关业务多元化经营基础上,还要注重非相关业务的拓展,从而提升其旅游绩效水平,应对复杂多变的市场环境,实现高质量发展。

景区依托型乡镇国土空间规划方法探索——以浙江丽水市仙都街道为例

当前全国各地国土空间规划编制工作正如火如荼地开展,在此背景下,本文梳理景区依托型乡镇的概念及发展阶段,试图以当前面临的困扰与问题为前提,构建景区依托型乡镇国土空间规划的目标框架与重点工作体系,并结合浙江省丽水市缙云县仙都街道的规划实践来探索该类型乡镇规划的实际工作方法,从生态安全、资源整合、产业赋能、落地管控等方面为景区依托型乡镇的国土空间探寻一套更坚守资源、更关注统筹、更注重融合、更强化管控的针对性解决路径。

东兴市农旅融合产业发展研究

农旅融合发展能够有效整合自然资源和人文资源,促使旅游业与农业良性互动与深度融合,激活农村经济,实现乡村振兴。通过系统研究东兴市农旅融合发展滞后的原因,并提出相应策略。强化农村旅游发展规划,加强配套基础设施建设,打造农旅融合全产业链等举措,增强农旅融合发展动力,实现东兴市农旅深度融合发展,有效解决“三农”问题。

基于UGC视角的滨海旅游地形象感知研究——以蓬莱阁风景区为例

滨海旅游起源于欧洲,并在二战后的地中海沿岸开始初步发展。我国滨海旅游资源丰富多样,文化底蕴深厚,强大的产业联动效应使其在旅游业中独树一帜。以山东蓬莱阁风景区为例,从用户生成内容(UGC)的视角出发,将携程网和同程网的网络评论文本作为数据来源,使用ROST Content Mining 6.0软件中的词频分析、语义网络分析以及情感分析等技术,对蓬莱阁风景区的旅游目的地形象进行了系统梳理。研究发现,高频词主要集中在旅游吸引物方面,主要表现在人文景观和自然景观两方面;网络文本的语义分析主要呈现“核心—次核心—外围”圈层结构;情感分析中游客以积极情绪为主。研究为蓬莱阁风景区的创新和发展,乃至滨海旅游地的形象塑造和品牌推广提供了新的思路和方法。

立足“双5A”景区优势推动毕节体育旅游产业化发展策略研究

随着体育旅游逐渐成为近年来国民经济的增长点和相关产业研究的热点,毕节体育旅游产业凭借独特的山水地貌和民族风情逐步发展起来。该研究采用文献梳理、实地调研的方法,结合产业经济发展以及市场营销等相关理论,立足毕节“双5A”景区优势,提出要明确毕节体育旅游产品的发展定位、合理进行区域统筹规划、完善配套体验管理以及加强品牌效应打造,以推动毕节体育旅游产业化更好发展。

基于UGC数据的敦煌莫高窟景区旅游形象感知研究

基于敦煌莫高窟景区的网络文本,使用ROSTCM6软件进行高频词分析、情感分析和语义网络分析,对敦煌莫高窟旅游形象感知进行研究。结果表明:游客对敦煌莫高窟景区的认知形象以历史文化为主。情绪倾向以积极情感为主,但也存在对配套设施和管理等方面的中性情绪和负面情绪。整体形象感知以“莫高窟”“壁画”“洞窟”“参观”为核心,有力地印证了敦煌莫高窟旅游的文化价值。根据研究结论提出以下建议:一是数字赋能营销创新,推动景区旅游提质升级;二是增进景区管理力度,构建游客反馈系统;三是全力优化配套设施,切实提升旅游服务质量。

基于网络文本的生态旅游体验研究——以世界自然遗产地盐城黄海湿地条子泥景区为例

游客体验要素及其满意度是影响旅游目的地发展的重要因素。以世界自然遗产地黄海湿地典型景区条子泥为研究案例,借助从携程网、大众点评网、马蜂窝和穷游网收集的612条游客有效在线评价,采用社会网络分析法(SNA)和重要性-表现程度分析法(IPA)研究湿地生态旅游者的体验要素、结构及质量评价,从数据关系角度揭示湿地生态旅游体验结构及内在关联机制。SNA结果显示,湿地生态旅游者的体验结构主要包含以湿地特色活动为主的核心体验以及以生态游憩为特征的支持体验;IPA结果显示,湿地生态旅游者整体评价较高,但公共服务设施、餐饮美食等方面还有待景区管理者提升。基于此,应加强公共设施建设,拓展湿地体验区域;规划生态游憩空间,丰富餐饮美食体验;联动沿海特色村镇,促进景区互动合作。

Development and Research of Forest Tourism from the Perspective of Forest Experience

Forest experience is an important scale for measuring the development degree of forest tourism,and also an indispensable part of forest tounsm.Domestic theoretical and practical researches on forest experience and forest tourism have been less reported,forest tounsm development and research from the perspective of forest experience have remained in the exploration stage,and researches on natural education and forest culture have also been just initiated.This paper explored problems of current forest tourism development from three perspectives of forest experience,i.e.environmental index,experience content and facility service.By applying scientific development and marketing methods,and combining with traditional health-care culture,forest tourism development spaces could be expanded.Finally,the paper proposed to establish forest ecological monitoring system and enrich forest experience projects to provide visitors forest tounsm expenence with high additional value and satisfaction degree.