The role of marketing in the transit industry has undergone numerous changes in past morecomplicated. The paper identifies application of market segmentation, including its definition,characteristics, functions and l...The role of marketing in the transit industry has undergone numerous changes in past morecomplicated. The paper identifies application of market segmentation, including its definition,characteristics, functions and limitations. Its applications in transit system are extensively reviewed,including travel demand analysis, transport policy, transport planning and management, travel pattern and behavior, transit marketing and mode choices, etc.展开更多
文摘The role of marketing in the transit industry has undergone numerous changes in past morecomplicated. The paper identifies application of market segmentation, including its definition,characteristics, functions and limitations. Its applications in transit system are extensively reviewed,including travel demand analysis, transport policy, transport planning and management, travel pattern and behavior, transit marketing and mode choices, etc.
