A Study on the Influence of Patterned Logo Design on Brand Image-Focused on the Li Ning Brand

In today’s flood of information,people mainly rely on visual information to recognize brands.Pattern logo design is a representative brand image and directly affects consumers’brand impression and perception.The purpose of this study is to examine the characteristics of the Li Ning brand and the effect of pattern logo design on the brand image.Specifically,it is to provide practical guidelines for brand management and design by analyzing the effects on brand perception,emotional connection,and consumer behavior.For the scope of the study,seven brands are selected for analysis of famous brand cases at home and abroad.The research method is to design a patterned logo suitable for brand characteristics through literature review,empirical research,and detailed analysis of the overall style characteristics of the current Li Ning brand.The research content first analyzes the role of pattern logo design in terms of brand perception,brand perception,and brand sensitivity.Subsequently,the evolution and effect of the Li Ning brand in logo design are examined,and details are discussed in combination with the color and shape of the logo pattern.Finally,by presenting some suggestions and optimized design plans that fit the characteristics and trends of the Li Ning brand,the brand image and market competitiveness can be improved.According to the research results,first,the color,shape,and other factors of brand pattern logo design are closely related to brand image.Second,pattern logo design has a significant influence on consumer attitudes and purchase intentions.Third,consumers are more interested in the design of a patterned logo with high brand awareness.This study has a certain significance in that it reveals the mechanism by which pattern logo design affects brand image and provides useful ideas and suggestions for brand design and marketing.

Emotionally Resonant Branding: The Role of AI in Synthesising Dynamic Brand Images for Artists in the Music Industry

Artificial Intelligence (AI) expands its recognition rapidly through the past few years in the context of generating content dynamically, remarkably challenging the human creativity. This study aims to evaluate the efficacy of AI in enhancing personal branding for musicians, particularly in crafting brand images based on emotions received from the artist’s music will improve the audience perceptions regarding the artist’s brand. Study used a quantitative approach for the research, gathering primary data from the survey of 191 people—music lovers, musicians and music producers. The survey focuses on preferences, perceptions, and behaviours related to music consumption and artist branding. The study results demonstrate the awareness and understanding of AI’s role in personal branding within the music industry. Also, results indicate that such an adaptive approach enhances audience perceptions of the artist and strengthens emotional connections. Furthermore, over 50% of the participants indicated a desire to attend live events where an artist’s brand image adapts dynamically to their emotions. The study focuses on novel approaches in personal branding based on the interaction of AI-driven emotional data. In contrast to traditional branding concepts, this study indicates that AI can suggest dynamic and emotionally resonant brand identities for artists. The real time audience response gives proper guidance for the decision-making. This study enriches the knowledge of AI’s applicability to branding processes in the context of the music industry and opens the possibilities for additional advancements in building emotionally appealing brand identities.

Impact of country-of-origin image of Guizhou province on brand trust of green agricultural products

Brand building of agricultural products is the key for agricultural enterprises to gain competitive advantage and occupy the market. Guizhou province is rich in green agricultural products resources and has superior natural resources, but it is at a disadvantage in the market competition. The constraint factor is that the brand is not enough to obtain consumer trust. In order to provide countermeasures and suggestions for Guizhou provincial government and agricultural enterprises to shape green agricultural products brand, this paper explores the influence path of country-of-origin image of Guizhou province on brand trust of green agricultural products. Therefore, based on the theory of Country-of-origin effects this study conducts an empirical research. Taking the country-of-origin image, including natural conditions,technological conditions, brand supervision norms, technology input, government marketing promotion and government policies as antecedent variables, and green agricultural brand trust, including brand competence trust and brand quality trust as dependent variables, the structural equation model was constructed. Through data collection and empirical analysis by using structural equation model, this study found that natural conditions have a positive impact on brand competence trust, and technical conditions have a positive impact on brand quality trust. The brand supervision norms, technology input, government marketing promotion and government policy will all promote consumers to have a positive impact on brand trust in green agricultural products.

The Influence of Culture and Biographical Variables on the Brand Image of Google and Baidu: An Exploratory Study in Guangzhou,China

The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that several significant relationships exist between the biographical variables of age and education and the brand image dimensions,and that culture and biographical variables have a linear relationship with brand image.The findings highlight that culture and biographical information can influence Chinese consumer perceptions of an international or local brand.Organizations thus need to align their brands with the culture and biographical profile of their target markets.

Strategies for Promoting Brand Image of Tianmu Lei Bamboo Shoots Based on Industrial Cluster

With the continuous development of agricultural industry cluster,agricultural regional brand plays a significant role in the sustainable development of the region,and it is urgent to build the agricultural cluster brand. Based on the background of industrial cluster,this paper firstly introduced the brand of Tianmu Lei bamboo shoots. Using the method of questionnaire survey,it made SPSS analysis of the acquired data. From the five factors influencing the brand image,namely,brand awareness,brand value,brand association,product attribute awareness,and brand loyalty,and then came up with strategies for improving the brand image of Tianmu Lei bamboo shoots.

Aristotelian Semantics, Homo Economicus, Images, and Brands

Aristotle＇s general theory of meaning is describing for the first time relations among linguistic signs, mental images, and real things. Centuries later, the triangle of meaning or the semiotic triangle became a model of how objects interact with signs and interpreters （C. S. Peirce） or how linguistic symbols are related to the objects they represent （Ogden and Richards 1923）. However, these triangles can be traced back to the 4th century BC, in Aristotle＇s Organon, when it was first mentioned the importance of images and signs in the creation of meaning. The nature of universals as mental images and their relation to the objects is still debated and, recently Lambert Wiesing＇s The Philosophy of Perception challenges current theories of perception. Taking perception to be real is in the core of the new debates about concept of mind. What the reality means for a subject is a central philosophical question （Meztinger, The Ego tunnel）. The new triangle of meaning is not only a relation among objects, realities, signs but a relation among real, objectified entities, irrespective if they are in the mind or outside it. In this new approach, the question of how human perception is possible is reformulated by questions about what perception induces us to be and do. Perceptions are embodied, to be visible, and to continually participate in the public and physical world we perceive. Looking back to Aristotle＇s work from these new approaches our paper argues that Aristotelian images were conceived by him as entities strongly related to action. As mind perceptions which determine us to act, they do not have a passive role but rather taking the lead in our life. This is very much in line with modem philosophical thinking. His thoughts about images and dynamics of reality based on perception and images had important consequences in economics, marketing and branding, giving to perceptions an active role in turning potential reality in actual reality. Brands are in fact images and perceptions in action and interaction and are built in order to compel us to act either to influence or to be influenced.

The Balance Between the Transmitted and the Perceived Image of Luxury Fragrance Brands

The luxury market has experienced considerable growth over recent years, being one of the sectors that have been the most resistant to the current economic recession. Selective fragrances make up one of the primary categories of the so-called accessible luxury consumed by a middle class that is seeking to approach the upper classes by copying their lifestyle. Despite the importance of this market, there is relatively little literature existing in regards to the study of the image of luxury brands due to the complexity of the luxury phenomenon. This article presents the results of an initial qualitative study conducted on focus groups of luxury fragrance consumers, making it possible to identify the types of attributes to be considered when studying the brand image of said luxury products. Subsequently, a quantitative study was conducted in order to determine the perceived image of the principle luxury fragrance brands by consumers. Thanks to this study, it has been possible to determine the typical profile of each of the analyzed brands so that a subsequent comparison may be made with the advertising created by said brands in order to verify whether or not the image projected in their advertising corresponds with the perceived image of their target audience.

Consumer Knowledge, Brand Image, Openness to Experience and Involvement: A Case in Cosmetic Consumption

The study adopted the theory of planned behavior (TPB) as research model to inspect what factors would influence consumers to purchase cosmetics by adding brand image, involvement, consumer knowledge and openness to experience to the model. A 7-point Likert scale questionnaire was designed to measure TPB items and totally 400 valid respondents were collected online. The results show that among the above, only “perceived behavioral control” has positive influence on intention of purchasing cosmetics. Neither attitude nor subjective norm has significant influence on purchasing intention. In addition, brand image and involvement have no significant influence on purchasing intention but consumer knowledge and openness to experience were found to have positive influence on purchasing intention.

On The Urban Image of The Brand and Spread

In this paper, the urban brand image as the starting point, the analysis of the urban problems facing the current urbanization process, analyze the phenomenon of brand image in the shaping and dissemination of proposed dissemination of subject and object of the brand image, discusses the city brandsignificance of the image of the construction and management. Aimed at analysis of the city＇s image, to improve our city brand image building, and the spread of attention.

The Study of Evaluation Index System of Ingredient Co-branding Image Based on the Apparel Industry

On the analysis of Biel model and fruits from other scholars, conbining fast fashion clothing brands＇ characteristics and advantages/functions of ingredient co-branding, we built evaluation index system of ingredient co-branding image from three aspects： product image, corporate image and marketing hype image. It will have important effects between ingredient enterprises and terminal companys when they implement co-branding strategy.

Investigation on the Regional Branding Mode of Modern Agriculture in Guanzhong-Tianshui Economic Zone——From the Perspective of Country-of-origin Image

The theory of the country-of-origin image is discussed and the natural relations between county-of-origin image and the regional brand are explored.The paper points out that the dispersion of agriculture has intensified the natural relations to a large extent.The paper probes into the branding status of agriculture in Guanzhong-Tianshui economic zone and points out the problems of it.In the first place,the agricultural industrial system is complete but there is no unified agricultural regional brand;in the second place,the weak awareness on protecting brand leads to the irrational behaviors on damaging brand.From the perspective of the image of the country of origin,the branding mode of agriculture is established and the countermeasures on improving the competitiveness of agricultural products are put forward.Firstly,the leading role of the government should be fully displayed;secondly,the image protection of original production place and regional brand promotion of the agricultural region should be intensified;thirdly,the functions of local pillar industries in protecting image and regional branding should be fully made use of.

Relationship between Corporate Image and Customer Loyalty in the Mobile Telecommunication Market in Kenya

Customer loyalty is considered to be a key ingredient in enhancing the survival of businesses especially in the situations faced by highly competitive industries. This study assessed the relationship between corporate image and customer loyalty. While the antecedents of customer loyalty connected with the marketing mix factors have been well investigated, much still remains to be studied regarding some of the intermediate conditions created by the marketing mix factors and customer loyalty. This study sought to investigate the relationship between the dimensions of corporate image and customer loyalty in the mobile telecommunication market in Kenya. The study was guided by several hypotheses that tested the nature of the relationship between corporate image and customer loyalty using four dimensions of corporate image, namely service quality, chief executive officer （CEO） reputation, brand image, and physical evidence. The study adopted the descriptive survey research design and used a multi-stage stratified sampling technique to target 320 respondents from among students across campuses of Kenyatta University （KU）. Primary data was obtained using a structured five-point Likert scale questionnaire and analyzed using Pearson product-moment correlation coefficient and regression analysis to test the degree of association between the dependent and the independent variables. The study registered a high response rate of 97.8% from the target respondents. The findings of the study based on the correlation analysis indicated that the four dimensions of corporate image positively correlate with customer loyalty at p 〈 0.01. The regression analysis results however showed that even though the four dimensions correlate with customer loyalty, only service quality and brand image significantly predict customer loyalty. The regression model used explained 25% variation in the dependent variable. The null hypotheses one and four were supported while hypotheses two and three were not. The study concluded that of the four dimensions of corporate image, brand image and service quality predict customer loyalty within the Kenyan mobile telecommunication sector. The study suggests that future research undertakes integrate aspects of quality management into the dimensions of corporate image in order to predict variations in customer loyalty.

基于扎根理论的跨境电商品牌形象塑造研究

为指导跨境电商企业更好地在海外市场塑造品牌形象,提升品牌的国际竞争力,文章基于扎根理论,以跨境电商代表性品牌SHEIN为例,对其在社交平台Instagram上发布的956张宣传图片进行内容分析。借助NVivo 11.0软件,完成201个节点编码,并以此生成34个初始范畴、11个主范畴和5个核心范畴。研究发现,基于社交媒体渠道的跨境电商品牌形象塑造,围绕产品特性、消费者形象、品牌价值表达、营销活动、服务互动五个维度展开,其中产品特性与消费者形象传播最为主要,而采用符号化语言的内容输出进一步丰富了品牌跨文化背景下的个性表达。

新媒体技术下“耳朵眼”品牌创新设计与推广研究

目的 “耳朵眼”品牌是天津民俗文化品牌的代表之一,也号称“天津三绝”的美食之一,其酥脆娇嫩的外皮、香甜细腻的口感赢得了广大群众的喜爱。在互联网、新媒体高度发展的今天,对新媒体技术下的“耳朵眼”品牌进行创新设计与推广研究,有利于促进“耳朵眼”品牌的传承与发展,展现民俗文化的品牌价值。方法 通过对“耳朵眼”品牌的开发进行调研,分析“耳朵眼”品牌所拥有的民俗文化优势,发现“耳朵眼”品牌在借助新媒体技术过程中所存在的不足,由此制定在新媒体技术背景下“耳朵眼”品牌的创新设计和推广方案。结果 针对“耳朵眼”品牌形象的不足进行设计升级,建立全新的品牌形象,通过标志设计、辅助图形、数字绘画、场景海报、物料包装等方式,展示出“耳朵眼”品牌背后丰厚的历史文化内涵。借助新媒体技术在多媒体平台广泛传播的优势,尝试通过品牌跨界营销、社交媒体运用、打造线上平台、开设特色快闪门店等方式刺激线上与线下的双线营销,扩大品牌推广效力,为民俗文化品牌现代化发展提供新的发展模式。结论 验证“耳朵眼”品牌在新媒体技术下的创新设计和推广的可行性,有利于传统民俗文化品牌的传播,让百年技艺和工匠精神传承下去。

面向碳中和和碳达峰的时尚品牌价值影响因素模型构建研究

目的研究双碳背景下时尚品牌品牌价值的影响因素,研究重点聚焦在低碳营销、低碳品牌形象与消费者购买意愿之间的关系。方法首先,梳理出双碳背景下时尚品牌纺织服装产品碳足迹在原材料采购、生产制造和产品销售三个环节所面临的挑战,并分析其成因;其次,根据成因与品牌低碳营销、低碳品牌形象和消费者购买意愿的关系,构建了双碳背景下时尚品牌价值影响因素模型,提出研究假设;最后,运用因子分析、相关性分析和回归分析来验证变量之间的关系,并测试中介效应。结果品牌低碳营销对低碳品牌形象产生正向影响,同时品牌低碳营销和低碳品牌形象均对品牌价值产生正向影响。消费者购买意愿在品牌低碳营销和低碳品牌形象影响品牌价值中起到部分中介作用。结论影响时尚品牌价值的主要因素包括品牌的低碳营销策略和低碳品牌形象建设。为实现可持续发展目标,时尚品牌需要在原材料采购、生产制造和产品销售等环节采取低碳措施,积极推行低碳营销策略,塑造具有低碳特色的品牌形象,从而提高品牌价值。本研究对象是时尚品牌中的纺织服装产品,但研究结果也可以在一定程度上适用于奢侈品牌、生活方式品牌及其领域产品。

数字场景下品牌形象设计的机制与表现

在数字化时代,品牌形象设计与数字场景之间建立了深刻的联系。这种关联体现在品牌形象设计对数字媒介的响应,以及与人文和社会场景的交融。这揭示了品牌形象设计的新机制和新表现。通过采用场景理论模型,构建基于人、机、物的数字场景,进而分析了这种关联对品牌形象设计在共构、交互和认知性方面的生发机制。进一步阐述了随着数字技术的嵌入和互联,品牌形象在新的补贴机制、关系机制下设计范式的转变,以及对人、机、物生产关系的改变,以此探讨数字场景对品牌形象设计的影响,以及在新语境下品牌形象设计的内涵和外延。

数字化背景下饲料企业品牌形象传播策略分析

饲料企业是构建种养一体化模式的重要一环,实现饲料企业的可持续发展,对农业经济有积极的促进作用。而在数字化背景下,饲料企业面临着全新的市场竞争态势,要想在激烈的市场竞争中获取生存空间,必须要加强饲料企业品牌形象的宣传,在线上、线下渠道中丰富传播内容,有效突出差异化的品牌核心,这样才能为饲料企业的可持续发展奠定坚实的基础。本文从品牌形象传播价值的角度入手,分析了数字化背景下饲料企业品牌形象的传播方式,并提出了相应的传播策略,以期提升饲料企业的品牌形象。

生态农产品品牌形象对消费者信任的影响——基于消费者社交网络参与度的调节效应

本文基于信号传递理论阐述了生态农产品品牌形象影响消费者信任的逻辑机理,并利用全国1113位有机牛奶消费者的微观调查数据,实证检验了生态农产品品牌形象对消费者信任的影响效应及其传导机制。结果表明:(1)品牌作为一种能够降低消费者选择成本的排他性品类符号,具有重要的信息传递功能,对于解决生态农产品市场的信息不对称问题有积极意义,但不同品牌的影响力和号召力不同,其原因在于品牌形象存在差异,品牌形象越好,消费者对产品信任度越高。(2)在品牌形象对消费者信任的影响关系中,消费者社交网络参与度发挥着一定程度的正向调节作用,品牌形象对社交网络参与度较高的消费者产品信任影响较为强烈。(3)品牌形象对消费者信任的影响存在一定的异质性,对于社会信任水平较低和生态认知水平较高的消费者而言,品牌形象对其产品信任的影响较为显著。

文化基因视域下区域农产品品牌视觉形象设计

随着国家对乡村振兴事业的进一步扶持,区域农产品品牌化已成为必然趋势。针对现阶段区域农产品品牌视觉形象良莠不齐、同质化严重的现状,探索文化基因视域下区域农产品品牌视觉形象的设计原则与设计策略,旨在通过地域文化赋能品牌的方式打造差异化定位,为其创意设计及其延展提供源源不断的设计动力;层次分析法的介入可以通过为创意设计提供量化依据,来克服传统方案在择优过程中的绝对主观性,从而减少品牌的试错成本。

基于fsQCA的国产服装品牌忠诚提升路径研究

为探究中国服装企业维护和提升消费者品牌忠诚的方式,以京东平台上30个国产服装品牌为案例,在收集商品评论并对其进行文本分析的基础上,运用模糊集定性比较分析(fsQCA)方法,探究国产服装企业维护和提升品牌忠诚的多种因素组合路径。研究结果表明,国产服装企业品牌忠诚的提升是多因素组态作用的结果,产生高品牌忠诚的7条路径可以归纳为5种模式,分别为质量领先+影响力型、质量领先+情感驱动型、情感驱动+社会责任感型、质量领先+在线社群运营型、品牌形象+价值让渡型。在此结论的基础上提出服装企业应注重生产制造能力提升、积极履行社会责任以及要以满足消费者需求为中心等建议,为国产服装企业提供了理论和实践启示。