This paper adopts Halliday’s systemic functional grammar as the theoretical framework to make a contrastive analysis of the interpersonal meaning of Environmental Protection Public Service Advertising from the perspe...This paper adopts Halliday’s systemic functional grammar as the theoretical framework to make a contrastive analysis of the interpersonal meaning of Environmental Protection Public Service Advertising from the perspective of mood and modality.It is found that there are both similarities and differences in the realization of interpersonal meaning in the discourse of both English and Chinese environmental protection public service advertising.In terms of mood,both tend to use declarative,imperative,interrogative mood,among which the declarative mood is the most frequently used,while the imperative mood is the second.In the aspect of modality,the use of modal words in English environmental protection advertising language is more abundant,and it is customary to use modal words with low emotional value to realize interpersonal meaning,while Chinese advertisements prefer more modality words with high emotional value.展开更多
We are developing a novel wearable devices called the urban intelligent fashion advertising.Such system is mobile information devices capable of supporting remote communication and intelligent interaction between term...We are developing a novel wearable devices called the urban intelligent fashion advertising.Such system is mobile information devices capable of supporting remote communication and intelligent interaction between terminals.In this paper,we explore the possible functions of such a wearable devices and will present the service-based architecture combing the hardware and the software.This architecture involves two major parts.The first part is hardware design,which includes microcontroller,display part,communication module,and positioning system module.The second part is software design,which is a real-time interactive system that includes signal reception,position detection,and user workload assessment.Then,we use the interactive concept and interactive technology to construct the urban fashion advertising service model,and elaborate on its business model.Finally,we present sustainability development recommendations for the proposed service model.展开更多
As a dynamic language phenomenon, public service advertisement reflects the social language life. This paper presents a detailed analysis of the theme selection and language of outdoor public service advertisement lan...As a dynamic language phenomenon, public service advertisement reflects the social language life. This paper presents a detailed analysis of the theme selection and language of outdoor public service advertisement language in Guangzhou. It describes the features and expressions of outdoor public service advertisement in subject content, sentence form and rhetoric, aimed at understanding the basic situation and effect of public service advertisement on the audience, and guiding the audience to improve their morality and behavior.展开更多
Through the comparison of the features of GSM and CDMA short message services,the paper shows that the CDMA short message center has stronger service capability and provides more value- added services.
With the development of social media,the TV public service advertisements play an important role in environmental pro⁃tection.The essay will analyze PSA about environmental protection from the perspective of Attitude ...With the development of social media,the TV public service advertisements play an important role in environmental pro⁃tection.The essay will analyze PSA about environmental protection from the perspective of Attitude in Appraisal System,trying to find out how ads work by using different kinds of sub-systems in attitude.And the essay will also focus on the proportion of positive and negative meanings,researching the myth of PSA.展开更多
文摘This paper adopts Halliday’s systemic functional grammar as the theoretical framework to make a contrastive analysis of the interpersonal meaning of Environmental Protection Public Service Advertising from the perspective of mood and modality.It is found that there are both similarities and differences in the realization of interpersonal meaning in the discourse of both English and Chinese environmental protection public service advertising.In terms of mood,both tend to use declarative,imperative,interrogative mood,among which the declarative mood is the most frequently used,while the imperative mood is the second.In the aspect of modality,the use of modal words in English environmental protection advertising language is more abundant,and it is customary to use modal words with low emotional value to realize interpersonal meaning,while Chinese advertisements prefer more modality words with high emotional value.
基金supported by the National Natural Science Foundation of China under the grant number 51541503,50775165,and 51775389the project of Hubei Digital Textile Equipment Key Laboratory DTL2016004.
文摘We are developing a novel wearable devices called the urban intelligent fashion advertising.Such system is mobile information devices capable of supporting remote communication and intelligent interaction between terminals.In this paper,we explore the possible functions of such a wearable devices and will present the service-based architecture combing the hardware and the software.This architecture involves two major parts.The first part is hardware design,which includes microcontroller,display part,communication module,and positioning system module.The second part is software design,which is a real-time interactive system that includes signal reception,position detection,and user workload assessment.Then,we use the interactive concept and interactive technology to construct the urban fashion advertising service model,and elaborate on its business model.Finally,we present sustainability development recommendations for the proposed service model.
文摘As a dynamic language phenomenon, public service advertisement reflects the social language life. This paper presents a detailed analysis of the theme selection and language of outdoor public service advertisement language in Guangzhou. It describes the features and expressions of outdoor public service advertisement in subject content, sentence form and rhetoric, aimed at understanding the basic situation and effect of public service advertisement on the audience, and guiding the audience to improve their morality and behavior.
文摘Through the comparison of the features of GSM and CDMA short message services,the paper shows that the CDMA short message center has stronger service capability and provides more value- added services.
文摘With the development of social media,the TV public service advertisements play an important role in environmental pro⁃tection.The essay will analyze PSA about environmental protection from the perspective of Attitude in Appraisal System,trying to find out how ads work by using different kinds of sub-systems in attitude.And the essay will also focus on the proportion of positive and negative meanings,researching the myth of PSA.
