The Conceptual Integration Theory was first formally put forward in 1997 by Fauconnier and Turner. According to it, there is a conceptual blending network comprised of four mental spaces： Input space Ⅰ, Input space ...The Conceptual Integration Theory was first formally put forward in 1997 by Fauconnier and Turner. According to it, there is a conceptual blending network comprised of four mental spaces： Input space Ⅰ, Input space Ⅱ, generic space, and blended space. In the process of blending, common information or structures from input spaces are projected to the ＂generic space＂. Meanwhile, through partially cross-space mapping, those structures are selectively projected to the ＂blended space＂. By means of composition, completion, and elaboration, consequently ＂emergent structure＂ comes into being from the development of blending. This theory instantly became a fresh power in cognitive research field. With the rapid development of network technology and the popularization of the internet, network language makes tremendous progresses and spreads quickly, which reflects the social and cultural development. The uniqueness and effectiveness of network language creation, to a great extent, relies on various rhetorical devices, among which parody is frequently used and plays an important role. In recent years, studies about network language somehow concentrate a lot on the construction, word transformation, and features of network vocabulary, and cognitive analysis on the mechanism of parody in network language is rather limited and requires further exploration. This paper tends to probe into the motivation and the reasons ofparody＇s popularity in network language through some examples in light of Conceptual Integration Theory in hope of a better comprehension, appreciation, and application of parody in network language展开更多
A brand is the identity of a specific product,service,or business.The brand name is quite often used interchangeably with "brand",although it is more correctly used to specifically denote written or spoken l...A brand is the identity of a specific product,service,or business.The brand name is quite often used interchangeably with "brand",although it is more correctly used to specifically denote written or spoken linguistic elements of any product.Developed from the mental space theory,conceptual blending theory is an important part of cognitive linguistic researches.Based on this theory and integration networks,this paper explains the meaning construction of the translated brand names and the way people understand them.This paper takes two successful translation cases and two unsuccessful ones to make the contrast analysis.It proves that conceptual blending theory can provide detailed description and profound explanation of the perceiving process of brand name translation.Meanwhile it points out the direction of brand name translation from the perspective of cognitive linguistics.展开更多
Energy integration and mass integration are important approaches to achieve energy saving and emission reduction in the process industry.Generally,the methods can be classified into two groups,viz.:conceptual design m...Energy integration and mass integration are important approaches to achieve energy saving and emission reduction in the process industry.Generally,the methods can be classified into two groups,viz.:conceptual design methods and mathematical programming methods.The former includes mainly graphical methods based on pinch technology that is operated easily.A feasible solution can be quickly obtained.Conceptual design methods are sequential in nature including two steps,namely:targeting and designing.The latter is based on superstructure optimization,and corresponding algorithm is adopted to solve the model.The trade-offs and connections among the entire network can be established and explored.Multiple factors can be considered and optimized simultaneously by mathematical programming methods.This paper describes the synthesis of heat integrated water allocation networks(HIWAN)based on both conceptual design methods and mathematical programming methods systematically.In addition,the characteristics and shortcomings of the existing research methods are summarized,and the future research direction is prospected.展开更多
Chinese Folk Wisecrack （CFW） is a special language form which is invented by the Chinese people out of their life experience and has been widely used for a long history. In China, the previous studies on it are main...Chinese Folk Wisecrack （CFW） is a special language form which is invented by the Chinese people out of their life experience and has been widely used for a long history. In China, the previous studies on it are mainly stay on its surface, such as relation between CFW and culture, rhetoric and grammar; scholars scarcely note the meaning construction of CFW. This paper aims to study the process of meaning construction of CFW through the Conceptual Blending Theory （CBT） of the cognitive linguistics.展开更多
文摘The Conceptual Integration Theory was first formally put forward in 1997 by Fauconnier and Turner. According to it, there is a conceptual blending network comprised of four mental spaces： Input space Ⅰ, Input space Ⅱ, generic space, and blended space. In the process of blending, common information or structures from input spaces are projected to the ＂generic space＂. Meanwhile, through partially cross-space mapping, those structures are selectively projected to the ＂blended space＂. By means of composition, completion, and elaboration, consequently ＂emergent structure＂ comes into being from the development of blending. This theory instantly became a fresh power in cognitive research field. With the rapid development of network technology and the popularization of the internet, network language makes tremendous progresses and spreads quickly, which reflects the social and cultural development. The uniqueness and effectiveness of network language creation, to a great extent, relies on various rhetorical devices, among which parody is frequently used and plays an important role. In recent years, studies about network language somehow concentrate a lot on the construction, word transformation, and features of network vocabulary, and cognitive analysis on the mechanism of parody in network language is rather limited and requires further exploration. This paper tends to probe into the motivation and the reasons ofparody＇s popularity in network language through some examples in light of Conceptual Integration Theory in hope of a better comprehension, appreciation, and application of parody in network language
文摘A brand is the identity of a specific product,service,or business.The brand name is quite often used interchangeably with "brand",although it is more correctly used to specifically denote written or spoken linguistic elements of any product.Developed from the mental space theory,conceptual blending theory is an important part of cognitive linguistic researches.Based on this theory and integration networks,this paper explains the meaning construction of the translated brand names and the way people understand them.This paper takes two successful translation cases and two unsuccessful ones to make the contrast analysis.It proves that conceptual blending theory can provide detailed description and profound explanation of the perceiving process of brand name translation.Meanwhile it points out the direction of brand name translation from the perspective of cognitive linguistics.
文摘Energy integration and mass integration are important approaches to achieve energy saving and emission reduction in the process industry.Generally,the methods can be classified into two groups,viz.:conceptual design methods and mathematical programming methods.The former includes mainly graphical methods based on pinch technology that is operated easily.A feasible solution can be quickly obtained.Conceptual design methods are sequential in nature including two steps,namely:targeting and designing.The latter is based on superstructure optimization,and corresponding algorithm is adopted to solve the model.The trade-offs and connections among the entire network can be established and explored.Multiple factors can be considered and optimized simultaneously by mathematical programming methods.This paper describes the synthesis of heat integrated water allocation networks(HIWAN)based on both conceptual design methods and mathematical programming methods systematically.In addition,the characteristics and shortcomings of the existing research methods are summarized,and the future research direction is prospected.
文摘Chinese Folk Wisecrack （CFW） is a special language form which is invented by the Chinese people out of their life experience and has been widely used for a long history. In China, the previous studies on it are mainly stay on its surface, such as relation between CFW and culture, rhetoric and grammar; scholars scarcely note the meaning construction of CFW. This paper aims to study the process of meaning construction of CFW through the Conceptual Blending Theory （CBT） of the cognitive linguistics.
