Research on the Generation of Professional Skill Modules for Talent Cultivation in the Landscape Architecture Profession for Industry-Education Integration of Small and Medium-Sized Enterprises

Due to industry characteristics or regional limitations,many students in certain majors tend to seek employment in small and medium-sized enterprises(SMEs).SMEs face certain challenges in implementing industry-education integration,and there is a lack of mature methods in specific implementation processes and talent cultivation plan generation.Taking the landscape architecture profession as an example,this paper conducts a correlation analysis and cross-analysis of the industry-required professional skills based on surveys of over 300 industry practitioners employed in SMEs.It provides professional skill cultivation modules based on market feedback.This research process and analysis method have certain reference significance for the rapid production of adaptive talent cultivation professional skill modules in other industries targeting SMEs.

Investigation and Analysis of the Current Situation of New Media Marketing in Small and Medium-sized Enterprises

With China’s entry into WTO, China’s small and medium-sized enterprises are facing unprecedented opportunities and challenges. The integration of the world economy has brought opportunities for the internationalization and industrialization of small and medium-sized enterprises. However, due to the lack of systematic marketing strategies, the development of small and medium-sized enterprises is beset with difficulties. From the perspective of marketing strategy, this paper analyzes the marketing strategy problems faced by small and medium-sized enterprises. From four aspects: marketing concept, marketing team, marketing strategy and marketing model 4P, this paper puts forward some countermeasures and suggestions for improving the marketing benefits of small and medium-sized enterprises.

Influence of Internet Finance on the Financing of Small and Medium-Sized Enterprises in China

Small and medium-sized enterprises greatly promote the economic progress and growth of national tax revenue as well as realize the escalation of career opportunities.However,as these enterprises are relatively small scale and have low capacity to face and resist risks in addition to China's flawed financial credit system,there are many difficulties faced by these enterprises in terms of financing to achieve their own development and progress.Recently,owing to the progress of internet information,especially the expansion of its application in the financial field,it has opened up a way for handling the financing difficulties faced by small and medium-sized enterprises.According to the specific financing situation of small and mediumsized enterprises in China,this study analyzes the impact of internet finance on the financing of small and medium-sized enterprises in China and formulates strategies to effectively deal with the financing difficulties of small and medium-sized enterprises in China,thus promoting the sustainable progress of small and medium-sized enterprises.

Problems and Countermeasures of International Trade Financing of Small and Medium-Sized Enterprises in China

Small and medium-sized enterprises are the foundation of China's national economy,and they are important forces to promote economic and social development.They play an irreplaceable role in promoting scientific and technological progress,increasing social employment,expanding foreign trade,and other aspects in which they have become an important part of China's socialist market economy.Based on the research background of international trade financing,this paper analyzes the problems existing in the international trade fmancing of small and medium-sized enterprises in China to put forward countermeasures and suggestions,hoping to help these small and medium-sized enterprises solve the financing problem so as to achieve a healthy development in the international trade market environment.

Research on the Sustainable Development of Chinese Small and Medium-Sized Enterprises-Con-struction and Application of R&D Strategic Alliance

R&D strategic alliance is important for enterprises’ sustainable development and it is a worth research for us. This paper firstly analyzes the condition and situation of the small and medium-sized enterprises’ strategic alliance. Then it points out that the small and medium-sized enterprises should choose a suitable alliance organization, ally themselves with big enterprises, strive for the support of the government, and develop their technology through technology unions. Finally, it suggests that the government should create better innovation environment for R&D strategic alliance. A new way is also put forward for the application and foundation of the small and medium-sized enterprises’ R&D strategic alliance in China. It is also helpful for the sustainable development of small and medium-sized enterprises.

Analysis of the Financing Mode of Small and Medium-Sized Enterprises Under the DC/EP Platform Based on a Comparison with the Traditional Bank Financing Mode

As a legal currency with the credit endorsement of the Chinese government,DC/EP has many advantages and special characteristics.Based on the application of DC/EP in the financing of small-and medium-sized enterprises(SMEs),this paper studies the optimal financing decisions of SMEs under both the traditional financing mode and the DC/EP financing mode.Considering the construction and use costs of DC/EP and the role of DC/EP credit traceability in improving mortgage rates,this paper explores the feasible range for SMEs to select DC/EP financing.It is found that mortgage rates affect the returns of SMEs when they take on loans;under different credit strategies,the pledge rate set by the bank will affect the financing willingness of SMEs.The participants had different optimal mortgage rates to optimize the returns of borrowers and banks.High-quality SMEs are more willing to use the DC/EP platform for financing.With the increase in default costs,banks will be more inclined to use DC/EP,while enterprises will be inclined to utilize the traditional financing mode.Through the comparative analysis of the two financing modes,the default cost range that neither banks nor borrowers are willing to use DC/EP is found.This study provides theoretical support and management inspiration for scientific decision-making to solve the financing problems of SMEs by using DC/EP.

Maintenance,Repair,and Reinforcement Measures for Dilapidated Small and Medium-Sized Bridges

The paper initiates by exploring the importance of maintaining,repairing,and reinforcing bridges.Subsequently,it delves into routine and preventative maintenance measures tailored for small to medium-sized bridges.Additionally,the paper examines repair and reinforcement techniques specifically designed for deteriorated small and medium-sized bridges,encompassing methods for fortifying both the bridge foundation and upper and lower structures.Lastly,the paper proposes suggestions aimed at fostering discussions and exchanges on the development of maintenance and repair processes for deteriorated small and medium-sized bridges.

Effects of Social Capital,Top Executive Attributes and R&D on Firm Value in Chinese Small and Medium-sized Enterprises

This study uses an unbalanced panel data analysis to examine the effects of social capital, top executive attributes and R ＆D on firm value in Chinese small and medium-sized enterprises （SMEs） listed on the Shenzhen Stock Exchange Small and Medium-sized Enterprises Board from 2007 to 2011. There are several interesting findings. First, the gender （male） and academic degree of the chairperson in the SMEs have a positive and significant effect on firm value. Second, social capital （measured by politieal connections, managerial business association networks and technology association networks） and R＆D have a positive effect on SME firm value. Third, the effect of politieal connections on firm value for state-owned enterprises （SOEs） is stronger than for non-SOEs, while the effect of business and technology networks on firm value for non-SOEs is stronger than for SOEs. Our study has important policy implications for SMEs that want to compete successfully in China.

Research on System Dynamic of Buying Work Safety Services in Small and Medium-Sized Enterprises

Buying work safety services from intermediaries is a new and important approach to improve the work safety in small and medium-sized enterprises(SMEs).The existing literature addresses the significance and effectiveness of the service model but it ignores the dynamic game relationship between relevant stakeholders when SMEs choose to purchase the services under bounded rationality.Therefore,this study aims to analyse this dynamic game relationship based on evolutionary game theory.Furthermore,dynamic simulations of the evolutionary game model are applied to determine the impact of major factors for three stakeholders(SMEs,governments,and safety service agents),examine stability strategies,and identify modes of equilibrium under different subsidy strategies.The results of simulation are as follows.First,the results explain that how the major factors(service price,the quality of service,government subsidy,etc.)affect the system dynamic force of buying work safety services.Second,when the subsidy strategy is static payment,the selection of the stakeholders fluctuates and is not optimal.Third,when the subsidy strategy is a dynamic payment,the evolutionary game process converges to a stable state,which indicates that an evolutionarily stable strategy exists under the dynamic subsidy strategy.Moreover,the stable state and equilibrium values are not affected by the different initial values.The results of this study offer a certain reference for the government to guide the implementation of the purchase of work safety or other services in SMEs.

Mechanism of Impact of Entrepreneurial Spirit on the Development of Small and Medium-sized Private Enterprises in China

As a necessary factor for a successful business,entrepreneurial spirit is an important means for enterprises to survive in the unstable environment of fierce competition. Under the circumstance of mass entrepreneurship and innovation,a large number of small and medium-sized private enterprises have emerged in all walks of life in China. This paper examines the differences in the definition of entrepreneurial spirit by different scholars,the influence of Chinese entrepreneurship on the development of small and medium-sized private enterprises,the origin of the spirit of private entrepreneurs with Chinese characteristics,and the disadvantages of the spirit of small and medium-sized private entrepreneurs in China. It is necessary to further improve entrepreneurial spirit to contribute to the development of small and medium-sized private enterprises and help China to build the national economic system.

Analysis on Profit Quality of Small and Medium-sized Agricultural Enterprises:A Case Study of YM Industrial Co.,Ltd in Guang'an City of Sichuan Province

For a long time, under the influence of system and environment and other factors, some small and medium-sized agricultural enterprises in China only seek growth of profit in quantity, but neglect the growth of profit in quality, leading to low profit quality. This study reasonably defines the concept of profit quality of small and medium-sized agricultural enterprises, and expounds general characteristics of high quality profit. On the basis of general factors influencing profit quality of enterprises, it builds indicator system for evaluating the profit quality of small and medium-sized agricultural enterprises. Also, it conducts an empirical analysis on profit quality of Chinese small and medium-sized enterprises with YM Industrial Co., Ltd in Guang'an City of Sichuan Province as an example.

A Study on Business Succession in Small and Medium-Sized Chinese Enterprises

The survival and development of SMEs (small and medium enterprises) is an important issue for the Chinese economy. In particular, business succession in SMEs is a persistent issue. Business succession involves selection of a successor, asset inheritance, transfer of management rights, accumulation of business connections and technology succession, and soforth. This all requires smooth execution of a business succession plan. However, many SMEs do not have a business succession plan, nor are they preparing one. Our task is to explore the reasons these preparations are not being made. Here, the purpose of our research is to get a picture of the status of preparations for business succession in SMEs in China, and the actual circumstances of succession, based on the results of a fact-finding survey of Chinese SMEs, and at the same time bring to the surface the primary factors which influence preparations and plans. The results of the analysis shed light on the status of business succession preparations, successor’s awareness of issues, decision making, and so on. This survey highlights the awareness of business succession among business managers.

Study on Electronic Commerce Maturity of Small and Medium-sized Agricultural Enterprises

This article advances the concept of electronic commerce maturity of small and medium-sized agricultural enterprises,and establishes the indicator system of electronic commerce maturity of small and medium-sized agricultural enterprises.This indicator system includes 4 first-level indicators(infrastructure,transaction process,operation management,and transaction safety),which are divided into 11 second-level indicators(hardware equipment,computer network,e-procurement,logistics distribution,supply chain management,customer relationship management,and payment security).We use analytic hierarchy process(AHP) to determine the weight of indicator at all levels,and establish fuzzy comprehensive evaluation mathematical model of electronic commerce maturity of small and medium-sized agricultural enterprises.Finally,through examples,we verify the rationality and reliability of evaluation method of electronic commerce maturity of small and medium-sized agricultural enterprises combining analytic hierarchy process(AHP) and fuzzy comprehensive evaluation.

Investigation and Analysis of Henan Province Focused on Small and Medium-sized Private Enterprises Financial Present Situation

China’s small and medium-sized private enterprises plays a very important role in the process of development of the national economy in, to the development of the national economy also plays a vital role, but with the development of the times, small and medium-sized private enterprises funds, technology, personnel and other contradictions have become increasingly prominent. China’s small and medium-sized private enterprises to want to, in the face of intense competition today, seeking a seat on the development, dredge fi nancing channel is the most important, he can affect the enterprise production and management, foreign investment and the adjustment of the capital structure. So properly solve the enterprise fi nancing problems is of great signifi cance. Henan Province as a new rising big province, its economic potential without limit, in this paper, based on the fi nancing situation of small and medium-sized private enterprises in Henan Province and fi nancing diffi cult problem of, and combined with related literature, to explain its existing problems and analysis to explore the related reasons, the proposed for solving measures.

Research on Technology Opportunity Identification of Small and Medium-sized Vaccine Enterprises Based on Patent Analysis

Objective To propose a method for identifying cooperation partners and technology opportunities based on technological similarity and technological capability analysis at the critical moment for the survival of small and medium-sized vaccine companies.This method can provide a direction for small and medium-sized enterprises that lack human and financial resources to make full use of its existing technologies.Methods Data analysis was carried out based on patent data.First,through cosine similarity and patent index evaluation,companies with high technological similarity and strong technological capabilities were selected as the target of cooperation.Then evaluation index system of technological development potential was built from three dimensions:technological competitiveness,technological creativity,and potential for industrialization.AHP-CRITIC method was used to determine the comprehensive development potential of each technology.Finally,technology opportunities based on K-means and text mining were identified.Results and Conclusion This method can help small and medium vaccine companies in China to identify technological opportunities and provide directions for product development.