Chinese small towns are usually developed with single core industry,and the urban brand is the identity of a town that formed with the development of its industry.However,when the core industry representing its urban ...Chinese small towns are usually developed with single core industry,and the urban brand is the identity of a town that formed with the development of its industry.However,when the core industry representing its urban brand is facing a changing situation or market,will the brand be a motivation or an obstruction of the development of a town?The paper combined top-down and bottom-up research method to study the function of the urban brand in Wangqingtuo town in Tianjin,China.We studied over 400 samples(including government staff and town citizens)to make questionnaire investigation about the town’s branding.And we found that the solidified urban brand is a complicated emotional symbol for both government and citizens.The town has demand of exploring and developing new dominant industry,and it has the expectation to keep branding and upgrade its current core industry.展开更多
Small town development has been one of the most remarkable features of urbanization in China: This paper systematically examines different definitions of small towns and critically assesses various interpretations of ...Small town development has been one of the most remarkable features of urbanization in China: This paper systematically examines different definitions of small towns and critically assesses various interpretations of the functions performed by Chinese towns in national development. Prior to the- 1980s, small towns were enthusiastically portrayed as storage reservoirs that can dam the flux of the surplus rural labor force into large cities. Existing problems associated with the growth and planning of small towns have resulted in a sober reassessment of the role played by the towns. Despite the partial retreat of enthusiasm about the town-based urbanization strategy, small towns continue to flourish spontaneously in the grassroots level of the Chinese countryside. A new pattern of ’urbanizationfrom below’, motivated primarily by the growth of township and village enterprises and centeredaround small towns, is quickly taking shape in the country patticularly in the coastal extended metropolitan regions.展开更多
文摘Chinese small towns are usually developed with single core industry,and the urban brand is the identity of a town that formed with the development of its industry.However,when the core industry representing its urban brand is facing a changing situation or market,will the brand be a motivation or an obstruction of the development of a town?The paper combined top-down and bottom-up research method to study the function of the urban brand in Wangqingtuo town in Tianjin,China.We studied over 400 samples(including government staff and town citizens)to make questionnaire investigation about the town’s branding.And we found that the solidified urban brand is a complicated emotional symbol for both government and citizens.The town has demand of exploring and developing new dominant industry,and it has the expectation to keep branding and upgrade its current core industry.
文摘Small town development has been one of the most remarkable features of urbanization in China: This paper systematically examines different definitions of small towns and critically assesses various interpretations of the functions performed by Chinese towns in national development. Prior to the- 1980s, small towns were enthusiastically portrayed as storage reservoirs that can dam the flux of the surplus rural labor force into large cities. Existing problems associated with the growth and planning of small towns have resulted in a sober reassessment of the role played by the towns. Despite the partial retreat of enthusiasm about the town-based urbanization strategy, small towns continue to flourish spontaneously in the grassroots level of the Chinese countryside. A new pattern of ’urbanizationfrom below’, motivated primarily by the growth of township and village enterprises and centeredaround small towns, is quickly taking shape in the country patticularly in the coastal extended metropolitan regions.
