Research motivation:Through the 12 weeks dance therapy intervention for children with autism,the purpose is to explore the intervention model of dance therapy for children with autism and the changes in motor ability,...Research motivation:Through the 12 weeks dance therapy intervention for children with autism,the purpose is to explore the intervention model of dance therapy for children with autism and the changes in motor ability,social ability,and communication ability of children with autism after dance therapy intervention.The results of the research are expected to expand the intervention mode of dance therapy in my country and provide practical reference for rehabilitation intervention of children with autism.Research methods:24 autistic boys aged 6 to 12 with mild to moderate symptoms were recruited and screened through the Internet as the subjects of this study.We randomly divided them into experimental group(N=12)and control group(N=12).All children with autism have an autism diagnosis certificate issued by Children’s Hospital or a tertiary hospital,excluding other mental diseases(such as epilepsy,major physical disability,mental illness,no history of drugs and other interventions,etc.).We used the paired sample t-test to compare the score difference between the dance treatment group and the control group before and after the two groups,and used the observation method to record the basic communication behavior and the number of active communication behaviors in the experimental group during the intervention process.All data analysis is used in SPSS 20.0.Research results:After 12 weeks of dance therapy intervention,there were statistically significant differences in the gross movement,balance,and coordination abilities of the children in the experimental group compared with those before the intervention(p<0.01).There was no significant difference between the children in the control group(p>0.05).After 12 weeks of dance therapy intervention,there were statistically significant differences in the scores of the social response scale for children with autism in the experimental group(p<0.05).There was no significant change in the scores of each item of the SRS scale before and after intervention in the control group and the dance treatment group(p>0.05).展开更多
The increasing prevalence of technology in society has an impact on young people’s language use and development. Greeklish is the writing of Greek texts using the Latin instead of the Greek alphabet, a practice known...The increasing prevalence of technology in society has an impact on young people’s language use and development. Greeklish is the writing of Greek texts using the Latin instead of the Greek alphabet, a practice known as Latinization, also employed for many non-latin alphabet languages. The primary aim of this research is to evaluate the effect of Greeklish on reading time. A sample of 732 young Greeks were asked about their habits when communicating through e-mail and social media with their friends and they then participated in an experiment in which they were asked to read and understand two short texts, one written in Greek and the other in Greeklish. The findings of the research show that nearly one third of the participants use Greeklish. The results of the experiment conducted reveal that understanding is not affected by the alphabet used but reading Greeklish is significantly more time consuming than reading Greek independently of the sex and the familiarity of the participants with Greeklish. The findings suggest that amending social and communication media with software utilities related to Latinization such as language identifiers and converters may reduce reading time and thus facilitate written communication among the users.展开更多
By constructing influence model for communication effect of food safety risk in social media environment,the influences of different response manners taken by relevant enterprises on consumers' cognition and purch...By constructing influence model for communication effect of food safety risk in social media environment,the influences of different response manners taken by relevant enterprises on consumers' cognition and purchasing intention are analyzed,and influence mechanisms of response effort level,interaction and content reliability on consumers' attitudes are revealed. Based on quasi-experimental study with three kinds of response effort levels,it is found that content reliability,interaction and effort degree of enterprise response under negative information of food safety event have significant impacts on communication effect and consumers' purchasing intention.展开更多
Joint mode selection and link allocation are crucial to achieve the advantage of Device-to-Device(D2 D) communications in improving spectral efficiency. In practice, cellular users tend to not be totally altruistic or...Joint mode selection and link allocation are crucial to achieve the advantage of Device-to-Device(D2 D) communications in improving spectral efficiency. In practice, cellular users tend to not be totally altruistic or absolutely selfish. How to stimulate them to devote their links and how to allocate their links to D2 D pair candidates efficiently are two main challenges. In this paper, we encourage cellular users through the variable payment with regard to the social tie strength between cellular users and D2 D pair candidates. In particular, the social tie strength is inferred through a graph inference model and its impact on the payment is quantified as a negative exponential function. Then, we propose a resource scheduling optimization model based on the non-transferable utility coalition formation game, and a distributed coalition formation algorithm based on the Pareto preference and merge-and-split rule. From them, the final coalition structure is obtained, which reflects the strategy of mode selection and link allocation. Numerical results are presented to verify the effectiveness of our proposed scheme.展开更多
This paper reports a five-year computer-mediated intercultural exchange project between Chinese and American university students that explores the use of various social media tools with WeChat application as the main ...This paper reports a five-year computer-mediated intercultural exchange project between Chinese and American university students that explores the use of various social media tools with WeChat application as the main medium in collaborative intercultural assignments. The study combines quantitative and qualitative approaches by using questionnaires and action research, to investigate how Chinese EFL and American CFL learners increase their intercultural communication competence by assessing their knowledge, awareness, attitudes, and skills of discovery and awareness. The findings reveal their changes and progress in the following variables: knowledge about the variety and subtlety of both the home and target cultures, a different worldview, and cultural study methods;awareness of the importance of differences and similarities between the home and target cultures, their negative reactions to these differences(e.g., fear, ridicule, disgust, feeling of superiority, etc.) and therefore, critical evaluation of the target and home cultures;attitudes from excitement or blind admiration of the target culture to confusion, anxiety or frustration about the cultural differences, later to toleration and appreciation of cultural differences, adaptation to the target culture, and eventually to openness and readiness to suspend disbelief about other cultures and belief about one’s own;skills to contrast the target culture with their own, to demonstrate a capacity to interact appropriately in a variety of different social situations in the target culture and resolve cross-cultural conflicts and misunderstandings. This research will serve as a valuable reference for computer-mediated intercultural communication teaching and open up new possibilities to extend classroom teaching by bridging the gap between second-hand knowledge and hands-on experience.展开更多
Although he does not for a moment break the connection with the fundamental category of functionalism-the social system,Luhmann articulates the basic elements of his authentic sociological position precisely with the ...Although he does not for a moment break the connection with the fundamental category of functionalism-the social system,Luhmann articulates the basic elements of his authentic sociological position precisely with the theoretical framework within which he solves the problem of social change through the concept of communication,a problem that has marked the history of sociological theory so far.The categories of system and environment,system and purpose,and internal differentiation of the social system play a special role in that theoretical framework.Luhmann’s basic thesis is the position according to which the elementary process that constitutes society as a separate reality is the process of communication.Therefore,any change in the way communication is produced simultaneously means a change in the way society is produced;these changes are evolutionary,which means that they move from a lower to a higher degree of complexity;changes in the level of complexity also change the relationship between the system and the environment;the change in the relationship between the system and the environment affects the internal relationship between the system and the purpose,that is,the differentiation of the system and the establishment of the autonomy of subsystems,which increases the degree of flexibility of society,that is,the ability of society to respond to the challenges of its own environment.The theoretical and practical relevance of this topic is more than explicit-one of the central issues of contemporary social and political practice is the articulation of increasingly rapid changes in complex social structures,so,in our opinion,Luhmann’s approach represents a significant theoretical legacy and an effective tool for understanding complex dynamics of the modern world.展开更多
Because of differences in habits and customs, logical thinking, as well as cultural values between Chinese and English,there are pragmatics differences in social greetings, thanks, banquets, invitations, and apologies...Because of differences in habits and customs, logical thinking, as well as cultural values between Chinese and English,there are pragmatics differences in social greetings, thanks, banquets, invitations, and apologies language communication occasions. Thus, it is important to explore the language habits with different culture backgrounds of language communications and language features and study the pragmatic failure led by people using a foreign language because of the differences of social and cultural factors.展开更多
This study examines the impact of communication on investors’trading frequency based on a unique dataset drawn from a Chinese social trading platform.We find robust evidence that real-account portfolio owners on the ...This study examines the impact of communication on investors’trading frequency based on a unique dataset drawn from a Chinese social trading platform.We find robust evidence that real-account portfolio owners on the platform trade more frequently under the influence of the comments posted by their leaders(the owners of portfolios they have followed).Moreover,portfolio owners are more sensitive to the quantity than to the tone of leaders’comments.Finally,both trading frequency and leaders’comments negatively impact portfolio owners’future performance.Our find-ings support the notion that social interaction promotes active investment strategies.展开更多
The role of religious groups in the political field has arised in Africa in 1990s and despite being less visible it is still active. In fact, this is the climax of a very old process in Africa. Religion always partici...The role of religious groups in the political field has arised in Africa in 1990s and despite being less visible it is still active. In fact, this is the climax of a very old process in Africa. Religion always participates in politics and vice versa. It is therefore not surprising that religious groups take into account political preoccupations in their communication processes. Sometimes they get involved in political debates, particularly when the questions reveal very important choices for the Nation, as it was the case in 1960s and 1990s. But mostly, they get involved in the social field which is, for them, the key to have one foot in political field. However, beyond these considerations, this paper intends to show how the use of media by religious institutions is closely related to their understanding of the relationship between the religion as an institution, and the society.展开更多
The purpose of merging various technologies in mobile device was to serve a great purpose for entire humanity and no doubt, it is doing the same. It made many things easy in day-to-day lives but on the other hand, it ...The purpose of merging various technologies in mobile device was to serve a great purpose for entire humanity and no doubt, it is doing the same. It made many things easy in day-to-day lives but on the other hand, it raised many psychological issues. One of the psychological issues is Phubbing, recently noticed by the researchers. The word Phubbing means snubbing someone you are talking to and simultaneously looking at his or her mobile phone. It is the practice of ignoring one’s companion or companions in order to pay attention to one’s mobile phone. People need to find a solution that describes this annoying situation and further to remind people, talk and spend time with each other instead of using their phone and only being present there physically. In response to this phenomenon, a new word “Phubbing” was born. It started affecting every aspect of our day-to-day lives and its impacts are deep and long lasting. It is a new phenomenon and had not been studied much early but researchers now are interested in understanding the phenomenon of Phubbing and its long lasting effects. This paper tried to trace the growth of Phubbing, understanding the phenomenon, and tried to analyze researches done in this area. This paper also tried to understand its impact on our social communication and life from various researches done in this area.展开更多
Social media is becoming an important tool of marketing communications.With a huge number user in India and growing rapidly,Facebook’s popularity is making banks test the waters with a few basic services to discover ...Social media is becoming an important tool of marketing communications.With a huge number user in India and growing rapidly,Facebook’s popularity is making banks test the waters with a few basic services to discover how comfortable customers are carrying out transactions on the social networking site.By some estimates,social networking now accounts for 40 percent of all time spent online in India.Between December 2008 and December 2009,total visits to the top 10 social networking sites increased 63 percent.Nearly one in 10 Internet visits ends up at a social network;nearly one in four page views is on a social networking site,thus,making social networking a lucrative option for brand managers to market their brand and to create a brand identity.It is felt that people’s brand choices used to be heavily influenced by advertising.Today,this pattern is changing.Persons with access to computers,iPads,or smart phones now take time to reach the brands in a category,such as cars or TV,before making their final choice.Younger persons find it very easy to look up information about products on the Internet,ask their Facebook friends,attend to bloggers,and watch Youtube.Social media is a boon.It also has bane.Under this backdrop,this paper will address marketing communications strategy through social media in the fast-moving consumer goods(FMCG)Industry in India.展开更多
With the development of the rhetoric study from the origins in ancient Athens and The Rhetoric of Aristotle to the formation of modern Communication Study at the beginning of the twentieth century,the Rhetoric Study c...With the development of the rhetoric study from the origins in ancient Athens and The Rhetoric of Aristotle to the formation of modern Communication Study at the beginning of the twentieth century,the Rhetoric Study changed in dynamic and its concepts and theories merged and formed the foundations of Communication Study which focused on personal communication and speech rhetoric skills at that time.At the beginning of the twentieth century,although the Neo-Aristotelian rhetorical scholars from classic rhetoric approach created methodologies and enriched the content of Communication Study under the influence of humanistic study and social science study,but the Communication discipline was still in the embarrassing position.During World War I and World War II,most scholars with backgrounds of social science,history and anthropology carried out the studies of propaganda wars and the message disseminating,and explored the military powers and governments’access to the media and developed serial communication modes from the social science perspective,which laid the foundation for Communication discipline in the academic field.The author analyzed the Rhetoric and Social Science origins of Communication study in Boxing Plato’s Shadow:an Introduction to the Study of Human Communication,which is beneficial and helpful to understand the academic origins of Communication study and its cross-disciplined and embarrassing positions.展开更多
In a changing world, sustainable development is at the core of all conversations, included those of the companies. Corporate social responsibility (CSR) is mentioned in this context. This phenomenon requires interac...In a changing world, sustainable development is at the core of all conversations, included those of the companies. Corporate social responsibility (CSR) is mentioned in this context. This phenomenon requires interactions with stakeholders, therefore companies have to communicate on their sustainable actions. In order to do that, internet is a very relevant communication tool. Thanks to a content analysis and the scoring technique, this paper aims first to classify Belgian companies involved with corporate social responsibility which communicate a lot through the Internet. Secondly it will try to bring about a better understanding of the strategic elements on which companies have to set the focus in their communication strategies.展开更多
Social media are used in corporate communication more and more actively. Operating in conditions of the attention economy companies are fighting for the audience attention and that's why social media become valuable ...Social media are used in corporate communication more and more actively. Operating in conditions of the attention economy companies are fighting for the audience attention and that's why social media become valuable for them. However, the popular corporate communication theories and models were created at the time, when social media did not exist and could not fully reflect the special nature of the communication that is typical for the social media environment. This generates the need for a new corporate communication model. As a result of analysing the habits employed by users and br^mds in social media, as well as the existing models of corporate communication, the author proposes an "added value model", which illustrates the process of corporate communication in social media. According to this model, the process of corporate communication in social media is ongoing taking into account both the company's and users' goals, selecting particular social media on the basis of their message and enriching communication with a communicative added value. The element of added value indicates that social media have a potential to become not only a communication channel, but also a platform, which provides a limited or full range of services, service support, and satisfies users' needs. Thus, the proposed model could serve as a point of reference and evaluation, which is crucial for starting or improving corporate communication in social media.展开更多
The study in this paper that draws on dialogic interaction is a focus of investigation as the way to communicate social sciences to the public. In science communication people, for example, experts or scientists attem...The study in this paper that draws on dialogic interaction is a focus of investigation as the way to communicate social sciences to the public. In science communication people, for example, experts or scientists attempt to persuade lay people about the validity of their assessments. Currently dialogue in science communication might be seen as an important way to deliver information about sciences to the public as previously communicating science was conducted through top-down approaches. In addition, currently there is a tendency that people prefer to deliver and to receive information about sciences through two-way communication models between two or more parties, face-to-face or mediated by any means of communication as this way of communication is seen as more interactive. In the context of Indonesia, in terms of social science communication, this is an important phenomenon to investigate as two-way communication models might bridge the gap between expert opinion and lay opinion, where lay opinion is often seen as irrational or emotional. However, there are still a small number of studies with regard to how social sciences are communicated to the public and in what ways people preferred to deliver, moreover to discuss information within social sciences. One of the potential reasons is that research on science communication is mainly focused on natural and physical sciences. Since the study in this paper focuses on dialogic interactions in social science communication, this study will contribute to the current discussions of mass communication, in terms of science communication, and to related fields.展开更多
In present era,usage of social media is very common. This study used interview questionnaire to explore employees’ behaviors and beliefs towards usage of social media and further its role and importance as an interna...In present era,usage of social media is very common. This study used interview questionnaire to explore employees’ behaviors and beliefs towards usage of social media and further its role and importance as an internal communication tool in Zhejiang Gongshang University,Hangzhou,China. Ten employees of university from different departments were interviewed about their views regarding different factors related to use of social media and further its role as an internal communication tool. It was found that the most frequently used social media were WeChat and QQ. ZJGSU University employees believed that social media were convenient,instant medium for communication (sharing pictures and videos) and they may enhance flow and effectiveness of internal communication in ZJGSU. The study found that although employees generally have a good perception about social media but there is need for improvement for either adopting a proper enterprise social media or proper utilization ofWeChat for effective internal communication. As the sample size in this study was small so it limits generalization and external validity of the findings,yet its focus on the different factors and benefits of using social media integrates to its originality with the thought that social media may help enhance the flow and effectiveness of internal communication in an organization.展开更多
This study critically evaluates the communication strategies used in the campaign for social mobilization for the National Programme on Immunization in Nigeria. Its objective is to determine the communication factors ...This study critically evaluates the communication strategies used in the campaign for social mobilization for the National Programme on Immunization in Nigeria. Its objective is to determine the communication factors that contributed to the participation of individuals and groups in the programme at the federal, state, and local government levels. Fifty four subjects, consisting of five policy and decision makers in health, information, and education sectors, five community leaders, 15 media personnel, 15 state health officials, 20 LGA officials, 12 representatives of non-governmental organizations, five opinion leaders, seven clinic staff, six state health officials, and eight mothers were purposively selected from the federal level and two states; Imo and Kano states of Nigeria. Methodology used for data collection includes individual and group interviews and critical evaluation instruments. Findings show that the mass campaign strategy proved to be the most effective strategy for reaching both rural and urban dwellers and specific groups with immunization messages. The alliance between the health workers and community leaders, social groups, NGOs and the information education sectors, had a multiplier effect on the campaign and helped to create feelings of solidarity. The ubiquitous channels of traditional and religious leaders and youth groups helped to spread immunization messages and gain support for the programme. Women and women groups were adequately involved at the federal level and in Imo State, a Christian state in the South-East. This was not the case in Kano State, a Muslim state in the north due to sociocuitural factors. The sustainability of the programme lies in more integration, more intersectoral collaboration, more institutionalization, more quality verification, more decentralization, greater local political commitment, and a multistrategic approach to campaign planning and implementation.展开更多
New digital trends are transforming the media industry landscape, modifying elemental characteristics and attitudes of companies as well as of consumers. Firms often claim that their presence in social media (SM) is...New digital trends are transforming the media industry landscape, modifying elemental characteristics and attitudes of companies as well as of consumers. Firms often claim that their presence in social media (SM) is a key element to success. SM helps companies rethink the traditional one-way flow of their marketing messages and to incorporate a new interactive pattern into their communications. Nevertheless, these tendencies involve problems of strategic myopia for firms that do not structurally integrate these tools. One main problem is that institutions can rarely differentiate between the various types of SM and the attributes thereof, while the literature equally reveals a number of contradictions in the subject. The present conceptual paper lays the foundations of a strategic approach to SM and discusses its theoretical implications. Following an overview on the concept of SM, through a content analysis of the specialized management literature (n = 14), we present various best practices and reflect on the apparent lack of strategic thinking in using SM as a marketing application. Then, we compare these practical examples with general marketing strategy theory. By merging theory and practice, we aim to provide an insight towards a well-founded application of SM as a genuinely strategic marketing tool.展开更多
Impact of Internet Technologies increases importance of changes in the system of social communication creating a stressful situation for the functioning of traditionally established social institutions. New phenomena ...Impact of Internet Technologies increases importance of changes in the system of social communication creating a stressful situation for the functioning of traditionally established social institutions. New phenomena such as priest's and saints' online pages, represent significant deviation from historical practice, bring certain dissonance to the activities of the church. On one hand, church has to use modern communication channel, on the other hand, effects of online translation of confessional relations are not predictable. Open global socieW requires certain universalization of education, but professional communications are faced not only with a problem of language barrier, but also with national culture. School of thought, formed in traditions of particular cultural outlook, risks losing its face to the loss of national characteristics of the education system. Institute of Administration is also experiencing certain amount of stress.展开更多
This essay mainly attempts to analyze the gender difference in language communication and its cultural and social ori-gins by reviewing and critiquing a published essay Sex Stereotype and Its Representations in Lingui...This essay mainly attempts to analyze the gender difference in language communication and its cultural and social ori-gins by reviewing and critiquing a published essay Sex Stereotype and Its Representations in Linguistic Communicative Competence.Firstly, a brief introduction is made to overview the present studies on gender difference in language. Then the body respectively an-alyzes the cultural and social origins of gender difference in language and their concrete manifestations in language communicationwith an empirical review and critique of Sex Stereotype and Its Representations in Linguistic Communicative Competence. Finally,the conclusion part renders the reflection on gender difference in language communication.展开更多
文摘Research motivation:Through the 12 weeks dance therapy intervention for children with autism,the purpose is to explore the intervention model of dance therapy for children with autism and the changes in motor ability,social ability,and communication ability of children with autism after dance therapy intervention.The results of the research are expected to expand the intervention mode of dance therapy in my country and provide practical reference for rehabilitation intervention of children with autism.Research methods:24 autistic boys aged 6 to 12 with mild to moderate symptoms were recruited and screened through the Internet as the subjects of this study.We randomly divided them into experimental group(N=12)and control group(N=12).All children with autism have an autism diagnosis certificate issued by Children’s Hospital or a tertiary hospital,excluding other mental diseases(such as epilepsy,major physical disability,mental illness,no history of drugs and other interventions,etc.).We used the paired sample t-test to compare the score difference between the dance treatment group and the control group before and after the two groups,and used the observation method to record the basic communication behavior and the number of active communication behaviors in the experimental group during the intervention process.All data analysis is used in SPSS 20.0.Research results:After 12 weeks of dance therapy intervention,there were statistically significant differences in the gross movement,balance,and coordination abilities of the children in the experimental group compared with those before the intervention(p<0.01).There was no significant difference between the children in the control group(p>0.05).After 12 weeks of dance therapy intervention,there were statistically significant differences in the scores of the social response scale for children with autism in the experimental group(p<0.05).There was no significant change in the scores of each item of the SRS scale before and after intervention in the control group and the dance treatment group(p>0.05).
文摘The increasing prevalence of technology in society has an impact on young people’s language use and development. Greeklish is the writing of Greek texts using the Latin instead of the Greek alphabet, a practice known as Latinization, also employed for many non-latin alphabet languages. The primary aim of this research is to evaluate the effect of Greeklish on reading time. A sample of 732 young Greeks were asked about their habits when communicating through e-mail and social media with their friends and they then participated in an experiment in which they were asked to read and understand two short texts, one written in Greek and the other in Greeklish. The findings of the research show that nearly one third of the participants use Greeklish. The results of the experiment conducted reveal that understanding is not affected by the alphabet used but reading Greeklish is significantly more time consuming than reading Greek independently of the sex and the familiarity of the participants with Greeklish. The findings suggest that amending social and communication media with software utilities related to Latinization such as language identifiers and converters may reduce reading time and thus facilitate written communication among the users.
文摘By constructing influence model for communication effect of food safety risk in social media environment,the influences of different response manners taken by relevant enterprises on consumers' cognition and purchasing intention are analyzed,and influence mechanisms of response effort level,interaction and content reliability on consumers' attitudes are revealed. Based on quasi-experimental study with three kinds of response effort levels,it is found that content reliability,interaction and effort degree of enterprise response under negative information of food safety event have significant impacts on communication effect and consumers' purchasing intention.
基金supported by Natural Science Foundations of China (No. 61671474)Jiangsu Provincial Natural Science Foundation for Excellent Young Scholars (No. BK20170089)
文摘Joint mode selection and link allocation are crucial to achieve the advantage of Device-to-Device(D2 D) communications in improving spectral efficiency. In practice, cellular users tend to not be totally altruistic or absolutely selfish. How to stimulate them to devote their links and how to allocate their links to D2 D pair candidates efficiently are two main challenges. In this paper, we encourage cellular users through the variable payment with regard to the social tie strength between cellular users and D2 D pair candidates. In particular, the social tie strength is inferred through a graph inference model and its impact on the payment is quantified as a negative exponential function. Then, we propose a resource scheduling optimization model based on the non-transferable utility coalition formation game, and a distributed coalition formation algorithm based on the Pareto preference and merge-and-split rule. From them, the final coalition structure is obtained, which reflects the strategy of mode selection and link allocation. Numerical results are presented to verify the effectiveness of our proposed scheme.
文摘This paper reports a five-year computer-mediated intercultural exchange project between Chinese and American university students that explores the use of various social media tools with WeChat application as the main medium in collaborative intercultural assignments. The study combines quantitative and qualitative approaches by using questionnaires and action research, to investigate how Chinese EFL and American CFL learners increase their intercultural communication competence by assessing their knowledge, awareness, attitudes, and skills of discovery and awareness. The findings reveal their changes and progress in the following variables: knowledge about the variety and subtlety of both the home and target cultures, a different worldview, and cultural study methods;awareness of the importance of differences and similarities between the home and target cultures, their negative reactions to these differences(e.g., fear, ridicule, disgust, feeling of superiority, etc.) and therefore, critical evaluation of the target and home cultures;attitudes from excitement or blind admiration of the target culture to confusion, anxiety or frustration about the cultural differences, later to toleration and appreciation of cultural differences, adaptation to the target culture, and eventually to openness and readiness to suspend disbelief about other cultures and belief about one’s own;skills to contrast the target culture with their own, to demonstrate a capacity to interact appropriately in a variety of different social situations in the target culture and resolve cross-cultural conflicts and misunderstandings. This research will serve as a valuable reference for computer-mediated intercultural communication teaching and open up new possibilities to extend classroom teaching by bridging the gap between second-hand knowledge and hands-on experience.
文摘Although he does not for a moment break the connection with the fundamental category of functionalism-the social system,Luhmann articulates the basic elements of his authentic sociological position precisely with the theoretical framework within which he solves the problem of social change through the concept of communication,a problem that has marked the history of sociological theory so far.The categories of system and environment,system and purpose,and internal differentiation of the social system play a special role in that theoretical framework.Luhmann’s basic thesis is the position according to which the elementary process that constitutes society as a separate reality is the process of communication.Therefore,any change in the way communication is produced simultaneously means a change in the way society is produced;these changes are evolutionary,which means that they move from a lower to a higher degree of complexity;changes in the level of complexity also change the relationship between the system and the environment;the change in the relationship between the system and the environment affects the internal relationship between the system and the purpose,that is,the differentiation of the system and the establishment of the autonomy of subsystems,which increases the degree of flexibility of society,that is,the ability of society to respond to the challenges of its own environment.The theoretical and practical relevance of this topic is more than explicit-one of the central issues of contemporary social and political practice is the articulation of increasingly rapid changes in complex social structures,so,in our opinion,Luhmann’s approach represents a significant theoretical legacy and an effective tool for understanding complex dynamics of the modern world.
文摘Because of differences in habits and customs, logical thinking, as well as cultural values between Chinese and English,there are pragmatics differences in social greetings, thanks, banquets, invitations, and apologies language communication occasions. Thus, it is important to explore the language habits with different culture backgrounds of language communications and language features and study the pragmatic failure led by people using a foreign language because of the differences of social and cultural factors.
基金National Natural Science Foundation of China(Grant No.7167030951).
文摘This study examines the impact of communication on investors’trading frequency based on a unique dataset drawn from a Chinese social trading platform.We find robust evidence that real-account portfolio owners on the platform trade more frequently under the influence of the comments posted by their leaders(the owners of portfolios they have followed).Moreover,portfolio owners are more sensitive to the quantity than to the tone of leaders’comments.Finally,both trading frequency and leaders’comments negatively impact portfolio owners’future performance.Our find-ings support the notion that social interaction promotes active investment strategies.
文摘The role of religious groups in the political field has arised in Africa in 1990s and despite being less visible it is still active. In fact, this is the climax of a very old process in Africa. Religion always participates in politics and vice versa. It is therefore not surprising that religious groups take into account political preoccupations in their communication processes. Sometimes they get involved in political debates, particularly when the questions reveal very important choices for the Nation, as it was the case in 1960s and 1990s. But mostly, they get involved in the social field which is, for them, the key to have one foot in political field. However, beyond these considerations, this paper intends to show how the use of media by religious institutions is closely related to their understanding of the relationship between the religion as an institution, and the society.
文摘The purpose of merging various technologies in mobile device was to serve a great purpose for entire humanity and no doubt, it is doing the same. It made many things easy in day-to-day lives but on the other hand, it raised many psychological issues. One of the psychological issues is Phubbing, recently noticed by the researchers. The word Phubbing means snubbing someone you are talking to and simultaneously looking at his or her mobile phone. It is the practice of ignoring one’s companion or companions in order to pay attention to one’s mobile phone. People need to find a solution that describes this annoying situation and further to remind people, talk and spend time with each other instead of using their phone and only being present there physically. In response to this phenomenon, a new word “Phubbing” was born. It started affecting every aspect of our day-to-day lives and its impacts are deep and long lasting. It is a new phenomenon and had not been studied much early but researchers now are interested in understanding the phenomenon of Phubbing and its long lasting effects. This paper tried to trace the growth of Phubbing, understanding the phenomenon, and tried to analyze researches done in this area. This paper also tried to understand its impact on our social communication and life from various researches done in this area.
文摘Social media is becoming an important tool of marketing communications.With a huge number user in India and growing rapidly,Facebook’s popularity is making banks test the waters with a few basic services to discover how comfortable customers are carrying out transactions on the social networking site.By some estimates,social networking now accounts for 40 percent of all time spent online in India.Between December 2008 and December 2009,total visits to the top 10 social networking sites increased 63 percent.Nearly one in 10 Internet visits ends up at a social network;nearly one in four page views is on a social networking site,thus,making social networking a lucrative option for brand managers to market their brand and to create a brand identity.It is felt that people’s brand choices used to be heavily influenced by advertising.Today,this pattern is changing.Persons with access to computers,iPads,or smart phones now take time to reach the brands in a category,such as cars or TV,before making their final choice.Younger persons find it very easy to look up information about products on the Internet,ask their Facebook friends,attend to bloggers,and watch Youtube.Social media is a boon.It also has bane.Under this backdrop,this paper will address marketing communications strategy through social media in the fast-moving consumer goods(FMCG)Industry in India.
文摘With the development of the rhetoric study from the origins in ancient Athens and The Rhetoric of Aristotle to the formation of modern Communication Study at the beginning of the twentieth century,the Rhetoric Study changed in dynamic and its concepts and theories merged and formed the foundations of Communication Study which focused on personal communication and speech rhetoric skills at that time.At the beginning of the twentieth century,although the Neo-Aristotelian rhetorical scholars from classic rhetoric approach created methodologies and enriched the content of Communication Study under the influence of humanistic study and social science study,but the Communication discipline was still in the embarrassing position.During World War I and World War II,most scholars with backgrounds of social science,history and anthropology carried out the studies of propaganda wars and the message disseminating,and explored the military powers and governments’access to the media and developed serial communication modes from the social science perspective,which laid the foundation for Communication discipline in the academic field.The author analyzed the Rhetoric and Social Science origins of Communication study in Boxing Plato’s Shadow:an Introduction to the Study of Human Communication,which is beneficial and helpful to understand the academic origins of Communication study and its cross-disciplined and embarrassing positions.
文摘In a changing world, sustainable development is at the core of all conversations, included those of the companies. Corporate social responsibility (CSR) is mentioned in this context. This phenomenon requires interactions with stakeholders, therefore companies have to communicate on their sustainable actions. In order to do that, internet is a very relevant communication tool. Thanks to a content analysis and the scoring technique, this paper aims first to classify Belgian companies involved with corporate social responsibility which communicate a lot through the Internet. Secondly it will try to bring about a better understanding of the strategic elements on which companies have to set the focus in their communication strategies.
文摘Social media are used in corporate communication more and more actively. Operating in conditions of the attention economy companies are fighting for the audience attention and that's why social media become valuable for them. However, the popular corporate communication theories and models were created at the time, when social media did not exist and could not fully reflect the special nature of the communication that is typical for the social media environment. This generates the need for a new corporate communication model. As a result of analysing the habits employed by users and br^mds in social media, as well as the existing models of corporate communication, the author proposes an "added value model", which illustrates the process of corporate communication in social media. According to this model, the process of corporate communication in social media is ongoing taking into account both the company's and users' goals, selecting particular social media on the basis of their message and enriching communication with a communicative added value. The element of added value indicates that social media have a potential to become not only a communication channel, but also a platform, which provides a limited or full range of services, service support, and satisfies users' needs. Thus, the proposed model could serve as a point of reference and evaluation, which is crucial for starting or improving corporate communication in social media.
文摘The study in this paper that draws on dialogic interaction is a focus of investigation as the way to communicate social sciences to the public. In science communication people, for example, experts or scientists attempt to persuade lay people about the validity of their assessments. Currently dialogue in science communication might be seen as an important way to deliver information about sciences to the public as previously communicating science was conducted through top-down approaches. In addition, currently there is a tendency that people prefer to deliver and to receive information about sciences through two-way communication models between two or more parties, face-to-face or mediated by any means of communication as this way of communication is seen as more interactive. In the context of Indonesia, in terms of social science communication, this is an important phenomenon to investigate as two-way communication models might bridge the gap between expert opinion and lay opinion, where lay opinion is often seen as irrational or emotional. However, there are still a small number of studies with regard to how social sciences are communicated to the public and in what ways people preferred to deliver, moreover to discuss information within social sciences. One of the potential reasons is that research on science communication is mainly focused on natural and physical sciences. Since the study in this paper focuses on dialogic interactions in social science communication, this study will contribute to the current discussions of mass communication, in terms of science communication, and to related fields.
文摘In present era,usage of social media is very common. This study used interview questionnaire to explore employees’ behaviors and beliefs towards usage of social media and further its role and importance as an internal communication tool in Zhejiang Gongshang University,Hangzhou,China. Ten employees of university from different departments were interviewed about their views regarding different factors related to use of social media and further its role as an internal communication tool. It was found that the most frequently used social media were WeChat and QQ. ZJGSU University employees believed that social media were convenient,instant medium for communication (sharing pictures and videos) and they may enhance flow and effectiveness of internal communication in ZJGSU. The study found that although employees generally have a good perception about social media but there is need for improvement for either adopting a proper enterprise social media or proper utilization ofWeChat for effective internal communication. As the sample size in this study was small so it limits generalization and external validity of the findings,yet its focus on the different factors and benefits of using social media integrates to its originality with the thought that social media may help enhance the flow and effectiveness of internal communication in an organization.
文摘This study critically evaluates the communication strategies used in the campaign for social mobilization for the National Programme on Immunization in Nigeria. Its objective is to determine the communication factors that contributed to the participation of individuals and groups in the programme at the federal, state, and local government levels. Fifty four subjects, consisting of five policy and decision makers in health, information, and education sectors, five community leaders, 15 media personnel, 15 state health officials, 20 LGA officials, 12 representatives of non-governmental organizations, five opinion leaders, seven clinic staff, six state health officials, and eight mothers were purposively selected from the federal level and two states; Imo and Kano states of Nigeria. Methodology used for data collection includes individual and group interviews and critical evaluation instruments. Findings show that the mass campaign strategy proved to be the most effective strategy for reaching both rural and urban dwellers and specific groups with immunization messages. The alliance between the health workers and community leaders, social groups, NGOs and the information education sectors, had a multiplier effect on the campaign and helped to create feelings of solidarity. The ubiquitous channels of traditional and religious leaders and youth groups helped to spread immunization messages and gain support for the programme. Women and women groups were adequately involved at the federal level and in Imo State, a Christian state in the South-East. This was not the case in Kano State, a Muslim state in the north due to sociocuitural factors. The sustainability of the programme lies in more integration, more intersectoral collaboration, more institutionalization, more quality verification, more decentralization, greater local political commitment, and a multistrategic approach to campaign planning and implementation.
文摘New digital trends are transforming the media industry landscape, modifying elemental characteristics and attitudes of companies as well as of consumers. Firms often claim that their presence in social media (SM) is a key element to success. SM helps companies rethink the traditional one-way flow of their marketing messages and to incorporate a new interactive pattern into their communications. Nevertheless, these tendencies involve problems of strategic myopia for firms that do not structurally integrate these tools. One main problem is that institutions can rarely differentiate between the various types of SM and the attributes thereof, while the literature equally reveals a number of contradictions in the subject. The present conceptual paper lays the foundations of a strategic approach to SM and discusses its theoretical implications. Following an overview on the concept of SM, through a content analysis of the specialized management literature (n = 14), we present various best practices and reflect on the apparent lack of strategic thinking in using SM as a marketing application. Then, we compare these practical examples with general marketing strategy theory. By merging theory and practice, we aim to provide an insight towards a well-founded application of SM as a genuinely strategic marketing tool.
文摘Impact of Internet Technologies increases importance of changes in the system of social communication creating a stressful situation for the functioning of traditionally established social institutions. New phenomena such as priest's and saints' online pages, represent significant deviation from historical practice, bring certain dissonance to the activities of the church. On one hand, church has to use modern communication channel, on the other hand, effects of online translation of confessional relations are not predictable. Open global socieW requires certain universalization of education, but professional communications are faced not only with a problem of language barrier, but also with national culture. School of thought, formed in traditions of particular cultural outlook, risks losing its face to the loss of national characteristics of the education system. Institute of Administration is also experiencing certain amount of stress.
文摘This essay mainly attempts to analyze the gender difference in language communication and its cultural and social ori-gins by reviewing and critiquing a published essay Sex Stereotype and Its Representations in Linguistic Communicative Competence.Firstly, a brief introduction is made to overview the present studies on gender difference in language. Then the body respectively an-alyzes the cultural and social origins of gender difference in language and their concrete manifestations in language communicationwith an empirical review and critique of Sex Stereotype and Its Representations in Linguistic Communicative Competence. Finally,the conclusion part renders the reflection on gender difference in language communication.