Relying on the field of e-commerce live broadcast,the features of clothing anchors are divided into four dimensions:charm features,recommendation features,display features and interaction features.The intermediate var...Relying on the field of e-commerce live broadcast,the features of clothing anchors are divided into four dimensions:charm features,recommendation features,display features and interaction features.The intermediate variable of social presence is introduced to construct a theoretical model of e-commerce live broadcast consumers'purchase intention.Based on the questionnaire survey data collection,using SPSS 23.0 software and Amos 23.0 software to analyze the data,it is concluded that the features of charm,recommendation,display and interaction of the clothing anchors have a significant positive impact on consumers'purchase intentions.Social presence plays a mediating role in the influence of the features of charm,recommendation,display and interaction on consumer'purchase intention.展开更多
This study uses the Elaboration Likelihood Model （ELM） and social presence theory to examine the microblogging reposting mechanism. Subjective and objective data were collected from 216 respondents in a field experi...This study uses the Elaboration Likelihood Model （ELM） and social presence theory to examine the microblogging reposting mechanism. Subjective and objective data were collected from 216 respondents in a field experiment. The results indicate that information quality and source credibility of microblogging messages affect users＇ reposting intention by affecting their perceptions of the usefulness and enjoyment of the information. Perceived enjoyment has a greater impact on reposting intention than perceived usefulness. Furthermore, users are able to perceive social presence when interacting with microblogging messages. Social presence plays a full mediating role between information quality and perceived enjoyment, and a partial mediating role between information quality and perceived usefulness.展开更多
As one of the most widely accepted adoption models in information systems research, the technology acceptance model （TAM） focuses exclusively on cognition-oriented constructs such as perceived usefulness and perceiv...As one of the most widely accepted adoption models in information systems research, the technology acceptance model （TAM） focuses exclusively on cognition-oriented constructs such as perceived usefulness and perceived ease of use. This perspective may have limited the explanatory power of TAM when it is utilized in studying consumers’ adoption intentions of online shopping. Based on the contrasts between e-commerce systems and traditional workplace information systems as well as empirical findings from a variety of recent e-commerce research works, this paper analyzes an extended model which integrates three additional constructs： trust, social presence, and perceived enjoyment. The interrelationship between these constructs is also explained. Empirical validations of this extended model are expected in future research.展开更多
文摘Relying on the field of e-commerce live broadcast,the features of clothing anchors are divided into four dimensions:charm features,recommendation features,display features and interaction features.The intermediate variable of social presence is introduced to construct a theoretical model of e-commerce live broadcast consumers'purchase intention.Based on the questionnaire survey data collection,using SPSS 23.0 software and Amos 23.0 software to analyze the data,it is concluded that the features of charm,recommendation,display and interaction of the clothing anchors have a significant positive impact on consumers'purchase intentions.Social presence plays a mediating role in the influence of the features of charm,recommendation,display and interaction on consumer'purchase intention.
基金supported by the National Natural Science Foundation of China (No. 71272028)the MOE Project of Key Research Institute of Humanity and Social Sciences at Universities (No. 13JJD630008)
文摘This study uses the Elaboration Likelihood Model （ELM） and social presence theory to examine the microblogging reposting mechanism. Subjective and objective data were collected from 216 respondents in a field experiment. The results indicate that information quality and source credibility of microblogging messages affect users＇ reposting intention by affecting their perceptions of the usefulness and enjoyment of the information. Perceived enjoyment has a greater impact on reposting intention than perceived usefulness. Furthermore, users are able to perceive social presence when interacting with microblogging messages. Social presence plays a full mediating role between information quality and perceived enjoyment, and a partial mediating role between information quality and perceived usefulness.
文摘As one of the most widely accepted adoption models in information systems research, the technology acceptance model （TAM） focuses exclusively on cognition-oriented constructs such as perceived usefulness and perceived ease of use. This perspective may have limited the explanatory power of TAM when it is utilized in studying consumers’ adoption intentions of online shopping. Based on the contrasts between e-commerce systems and traditional workplace information systems as well as empirical findings from a variety of recent e-commerce research works, this paper analyzes an extended model which integrates three additional constructs： trust, social presence, and perceived enjoyment. The interrelationship between these constructs is also explained. Empirical validations of this extended model are expected in future research.
