"Tourism-Assisting the Poor" has been an important approach in anti-poverty strategy. Studies suggest that the conventional tourism model fails to generate benefits for the poor and to some extent enlarges t..."Tourism-Assisting the Poor" has been an important approach in anti-poverty strategy. Studies suggest that the conventional tourism model fails to generate benefits for the poor and to some extent enlarges the gap between the poor and the rich, which subsequently causes more social problems. Pro-poor tourism(PPT) is regarded as an alternative model. Precisely targeted assistance to the poor is the key to initiating this model, while the institutional change and implementation mechanism are essential to run it successfully and sustainably. Social entrepreneurship focusing on social values while adopting modern business philosophy has been introduced recently as an instrument in helping disadvantage population. This paper takes the Smangus community in Taiwan as an example to explore the role of social entrepreneurship and social enterprises in PPT development. It also discusses their implications for the anti-poverty practice in other regions including ethnic areas in China.展开更多
Along with the development of socialized media and self-help tourism,tourism industry has been going into tourism social times.Based on technology acceptance model,use and gratifications approach,and weighted and calc...Along with the development of socialized media and self-help tourism,tourism industry has been going into tourism social times.Based on technology acceptance model,use and gratifications approach,and weighted and calculated needs theory,this study explored the impact of perceived popularity,perceived characteristics,and perceived need on the use of tourism social network site and being a member of it.This study also discussed the interaction of perceived popularity,perceived characteristics,and perceived need.The findings of this paper could be used to help the management operator pay attention to strengthen the function of tourism social network site in order to provide better information for users and satisfied the needs of users.展开更多
Technological advancement has led to the adoption and usage of social media among businesses including tourism sector to disseminate information and communicate with customers more effectively. Due to the limitless ca...Technological advancement has led to the adoption and usage of social media among businesses including tourism sector to disseminate information and communicate with customers more effectively. Due to the limitless capabilities that social media provides, it is gradually transforming diverse business ecosystems. This study seeks to assess at the impact of social media on tourism destination decision-making from foreign students in China context. From the background of Uses and Gratification theory, a quantitative research approach was used to achieve the sole of the present study. This study used an online questionnaire tool to obtain response, validated using a Partial Least Square and Structural Equation Modeling and SPSS statistical software to analyze 271 samples of foreign students in China. The findings of the study show that behavioral intentions have a positive and significant effect on tourism destination decision-making, and social media significant direct influence on tourism destination decision making. Furthermore, tourists’ satisfaction can enhance tourism destination decisions when mediated by social media usage. The research findings would help tourism service providers to identify and select social media platforms as a marketing strategy for tourism competitiveness.展开更多
文摘"Tourism-Assisting the Poor" has been an important approach in anti-poverty strategy. Studies suggest that the conventional tourism model fails to generate benefits for the poor and to some extent enlarges the gap between the poor and the rich, which subsequently causes more social problems. Pro-poor tourism(PPT) is regarded as an alternative model. Precisely targeted assistance to the poor is the key to initiating this model, while the institutional change and implementation mechanism are essential to run it successfully and sustainably. Social entrepreneurship focusing on social values while adopting modern business philosophy has been introduced recently as an instrument in helping disadvantage population. This paper takes the Smangus community in Taiwan as an example to explore the role of social entrepreneurship and social enterprises in PPT development. It also discusses their implications for the anti-poverty practice in other regions including ethnic areas in China.
基金This study was supported by a grant from the Projects of the National Natural Science Foundation of China(No.72074053).
文摘Along with the development of socialized media and self-help tourism,tourism industry has been going into tourism social times.Based on technology acceptance model,use and gratifications approach,and weighted and calculated needs theory,this study explored the impact of perceived popularity,perceived characteristics,and perceived need on the use of tourism social network site and being a member of it.This study also discussed the interaction of perceived popularity,perceived characteristics,and perceived need.The findings of this paper could be used to help the management operator pay attention to strengthen the function of tourism social network site in order to provide better information for users and satisfied the needs of users.
文摘Technological advancement has led to the adoption and usage of social media among businesses including tourism sector to disseminate information and communicate with customers more effectively. Due to the limitless capabilities that social media provides, it is gradually transforming diverse business ecosystems. This study seeks to assess at the impact of social media on tourism destination decision-making from foreign students in China context. From the background of Uses and Gratification theory, a quantitative research approach was used to achieve the sole of the present study. This study used an online questionnaire tool to obtain response, validated using a Partial Least Square and Structural Equation Modeling and SPSS statistical software to analyze 271 samples of foreign students in China. The findings of the study show that behavioral intentions have a positive and significant effect on tourism destination decision-making, and social media significant direct influence on tourism destination decision making. Furthermore, tourists’ satisfaction can enhance tourism destination decisions when mediated by social media usage. The research findings would help tourism service providers to identify and select social media platforms as a marketing strategy for tourism competitiveness.
