Knowledge of the culture difference in inter-cultural communicative is of primary importance. It is so in Sino-American communication, especially in speech, one of the two means of communication through language, with...Knowledge of the culture difference in inter-cultural communicative is of primary importance. It is so in Sino-American communication, especially in speech, one of the two means of communication through language, with the other being writing. American and Chinese, brought up in different cultures, have different speech styles. Diversity in speech styles not only involves communication through verbal speech, but also through such non-verbal acts as kinesics, proxemics, and paralinguistic elements. Here the speech styles in the two cultures, American and Chinese, are contrasted with examples from a cultural perspective.展开更多
Through a careful analysis and comparison of advertisements presented in English newspapers and magazines the paper makes an exploration of the rhetorical skills and stylistic features commonly used in English adverti...Through a careful analysis and comparison of advertisements presented in English newspapers and magazines the paper makes an exploration of the rhetorical skills and stylistic features commonly used in English advertisements so as to help us appreciate and master the highlights of English newspaper advertisements.展开更多
文摘Knowledge of the culture difference in inter-cultural communicative is of primary importance. It is so in Sino-American communication, especially in speech, one of the two means of communication through language, with the other being writing. American and Chinese, brought up in different cultures, have different speech styles. Diversity in speech styles not only involves communication through verbal speech, but also through such non-verbal acts as kinesics, proxemics, and paralinguistic elements. Here the speech styles in the two cultures, American and Chinese, are contrasted with examples from a cultural perspective.
文摘Through a careful analysis and comparison of advertisements presented in English newspapers and magazines the paper makes an exploration of the rhetorical skills and stylistic features commonly used in English advertisements so as to help us appreciate and master the highlights of English newspaper advertisements.
