In the main trend of gradually improving socialist market economy and establishing public service type government,market supply of rural public sports service is necessary. On the basis of unique characteristics of Ch...In the main trend of gradually improving socialist market economy and establishing public service type government,market supply of rural public sports service is necessary. On the basis of unique characteristics of China's rural society and market experience of domestic and foreign public service,market supply methods were discussed about rural public sports service. However,there are certain factors restricting market supply in this process. On the basis of the analysis,it came up with several optimization measures for market supply of rural public sports service.展开更多
Point spreads and money lines from sports wagering markets are used to evaluate the impressiveness of team streaks. Sports wagering data have previously been useful in assessing competitive balance in sports. Our appr...Point spreads and money lines from sports wagering markets are used to evaluate the impressiveness of team streaks. Sports wagering data have previously been useful in assessing competitive balance in sports. Our approach was motivated by the amount of media scrutiny that accompanied the winning streak of the NBA’s Miami Heat and the point streak of the NHL’s Chicago Blackhawks which occurred simultaneously for the most part in 2013. The topic came to the forefront again with the 2014-2015 winning streak of the Atlanta Hawks. Three streaks are highlighted in our paper. The length of the streaks, the quality of the competition, injuries, and a variety of other factors were mentioned in the media but the discussion was limited to subjective opinions as no way of properly weighing relative influence of the factors was identified. Wagering markets provide an excellent source of information for making these judgments. Several complementary measures are described and the most impressive team streaks within and across professional baseball, basketball, football, and ice hockey are identified.展开更多
According to the Research Report on China’s E-Sports Industry released by iiMedia Research,in 2020,China’s e-sports market maintained rapid growth,with the total market scale surpassing RMB 145 billion.This growth w...According to the Research Report on China’s E-Sports Industry released by iiMedia Research,in 2020,China’s e-sports market maintained rapid growth,with the total market scale surpassing RMB 145 billion.This growth was mainly contributed to by the rapid development of the mobile e-sports and e-sports ecology market.The evident growth in the online entertainment market has led to a 36.8%growth in the mobile e-sports business and a 45.2%growth in the e-sports ecology market in 2020.It is estimated that in 2021,the scale of the e-sports market will surpass RMB 180 billion.展开更多
With the globalization of sports event, sports marketing has become a promotion strategy of more and more enterprises. Chinese enterprises have also gradually realized the commercial val^e of sports. Sports marketing ...With the globalization of sports event, sports marketing has become a promotion strategy of more and more enterprises. Chinese enterprises have also gradually realized the commercial val^e of sports. Sports marketing has been paid increasing attention by enterprises as a means of brand promotion. Through the analysis of the sports marketing experience of five representative enterprises, Intel, Coca-cola, Herbalife, Omega and Babycare, this paper explores their successful experience, so as to assist Chinese enterprises in ＂going global＂ with the help of sports marketing.展开更多
Three market forces play into the hands of American professional sports franchises, which are leagues, cities and monopoly power. In consideration of the American professional franchises, this paper studies how teams ...Three market forces play into the hands of American professional sports franchises, which are leagues, cities and monopoly power. In consideration of the American professional franchises, this paper studies how teams exploit the three market forces and achieve the optimal revenue.展开更多
Hot summer not only hampers the pace of people’s participation in outdoor sports,but also ignites the insiders’and more and more outdoor-sport lovers’enthusiasm.
Quantifying the potential market of sports licenses is key in order for National Governing Bodies of sport （NGBs） to be able to design good strategic planning. We compared the classical methods of univariate predict...Quantifying the potential market of sports licenses is key in order for National Governing Bodies of sport （NGBs） to be able to design good strategic planning. We compared the classical methods of univariate prediction and the Autoregressive Integrated Moving Average （ARIMA） methods. Reliability of the available data was verified with the Time Series Regression with ARIMA Noise, Missing and Outliers （TRAMO） method, and the existence of a trend was verified using Daniel＇s test. For the purposes of this study--the researches collected and analysed secondary data from a 40-year series in 45 sports in Spain covering a very long period of time in a variety of sport disciplines. The study shows that, with the available data, short- and mid-term forecasting is possible in a number of sports, but not in all of them. It also proves that Holt＇s classical method of exponential smoothing is the one that yields best results. Golf, Basketball, Athletics and Hunting NGB show worrying prospects of decline levels and need an immediate change in the strategic plans. Other than for forecasting the evolution of athletes in the mid-term in order to improve strategic planning in NGBs, the present findings can be useful for public authorities to define their aid policies for NGBs, and they can also help companies in the industry to anticipate market developments.展开更多
This article describes the present situation of network sporting goods and analyzes the problem of sporting goods that exists on the network marketing, in addition, we propose marketing strategies, also, we have some ...This article describes the present situation of network sporting goods and analyzes the problem of sporting goods that exists on the network marketing, in addition, we propose marketing strategies, also, we have some suggestions on the sustainable developmem of the network marketing of sporting goods.展开更多
文摘In the main trend of gradually improving socialist market economy and establishing public service type government,market supply of rural public sports service is necessary. On the basis of unique characteristics of China's rural society and market experience of domestic and foreign public service,market supply methods were discussed about rural public sports service. However,there are certain factors restricting market supply in this process. On the basis of the analysis,it came up with several optimization measures for market supply of rural public sports service.
文摘Point spreads and money lines from sports wagering markets are used to evaluate the impressiveness of team streaks. Sports wagering data have previously been useful in assessing competitive balance in sports. Our approach was motivated by the amount of media scrutiny that accompanied the winning streak of the NBA’s Miami Heat and the point streak of the NHL’s Chicago Blackhawks which occurred simultaneously for the most part in 2013. The topic came to the forefront again with the 2014-2015 winning streak of the Atlanta Hawks. Three streaks are highlighted in our paper. The length of the streaks, the quality of the competition, injuries, and a variety of other factors were mentioned in the media but the discussion was limited to subjective opinions as no way of properly weighing relative influence of the factors was identified. Wagering markets provide an excellent source of information for making these judgments. Several complementary measures are described and the most impressive team streaks within and across professional baseball, basketball, football, and ice hockey are identified.
文摘According to the Research Report on China’s E-Sports Industry released by iiMedia Research,in 2020,China’s e-sports market maintained rapid growth,with the total market scale surpassing RMB 145 billion.This growth was mainly contributed to by the rapid development of the mobile e-sports and e-sports ecology market.The evident growth in the online entertainment market has led to a 36.8%growth in the mobile e-sports business and a 45.2%growth in the e-sports ecology market in 2020.It is estimated that in 2021,the scale of the e-sports market will surpass RMB 180 billion.
文摘With the globalization of sports event, sports marketing has become a promotion strategy of more and more enterprises. Chinese enterprises have also gradually realized the commercial val^e of sports. Sports marketing has been paid increasing attention by enterprises as a means of brand promotion. Through the analysis of the sports marketing experience of five representative enterprises, Intel, Coca-cola, Herbalife, Omega and Babycare, this paper explores their successful experience, so as to assist Chinese enterprises in ＂going global＂ with the help of sports marketing.
文摘Three market forces play into the hands of American professional sports franchises, which are leagues, cities and monopoly power. In consideration of the American professional franchises, this paper studies how teams exploit the three market forces and achieve the optimal revenue.
文摘Hot summer not only hampers the pace of people’s participation in outdoor sports,but also ignites the insiders’and more and more outdoor-sport lovers’enthusiasm.
文摘Quantifying the potential market of sports licenses is key in order for National Governing Bodies of sport （NGBs） to be able to design good strategic planning. We compared the classical methods of univariate prediction and the Autoregressive Integrated Moving Average （ARIMA） methods. Reliability of the available data was verified with the Time Series Regression with ARIMA Noise, Missing and Outliers （TRAMO） method, and the existence of a trend was verified using Daniel＇s test. For the purposes of this study--the researches collected and analysed secondary data from a 40-year series in 45 sports in Spain covering a very long period of time in a variety of sport disciplines. The study shows that, with the available data, short- and mid-term forecasting is possible in a number of sports, but not in all of them. It also proves that Holt＇s classical method of exponential smoothing is the one that yields best results. Golf, Basketball, Athletics and Hunting NGB show worrying prospects of decline levels and need an immediate change in the strategic plans. Other than for forecasting the evolution of athletes in the mid-term in order to improve strategic planning in NGBs, the present findings can be useful for public authorities to define their aid policies for NGBs, and they can also help companies in the industry to anticipate market developments.
文摘This article describes the present situation of network sporting goods and analyzes the problem of sporting goods that exists on the network marketing, in addition, we propose marketing strategies, also, we have some suggestions on the sustainable developmem of the network marketing of sporting goods.
