Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sp...Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.展开更多
基金Key Research Base for Humanities and Social Sciences(Sports and Social Sciences)of the Education Department of the Sichuan Federation of Social Sciences Project:“Research on Development Strategies of Sichuan Local Sports Museums under the Background of Cultural and Tourism Integration”(Project No.TY2023210)。
文摘Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.
