Trademark,which is commonly known as brand,is the logo of commodity produced by manufacturer or operator of goods.Such kind of logo is usually composed of words or graphs,or by the combination of them.The trademarks o...Trademark,which is commonly known as brand,is the logo of commodity produced by manufacturer or operator of goods.Such kind of logo is usually composed of words or graphs,or by the combination of them.The trademarks of this paper refer to the trademark words,or brand names. This paper starts with the characteristics of English and Chinese trademarks,and then exhibits the current situation and problems in trademark translation;puts forward some basic strategies and methods of translation.Finally,some principles are provided to make translation of trademarks much more vivid and more expressive.All the above is to arouse consumers’ desire to buy,which will make the products more competitive.展开更多
The paper aims to discuss the English learning situation of Chinese university students in the domain of motivation theory.With specific focus on enhancing learners’ intrinsic motivation, the paper analyzes the motiv...The paper aims to discuss the English learning situation of Chinese university students in the domain of motivation theory.With specific focus on enhancing learners’ intrinsic motivation, the paper analyzes the motivation orientation of Chinese university students and suggests four motivating strategies to promote students to become self - motivated learners.展开更多
In recent years,China's college English education has achieved a great success.However,at the same time,it also brings a lot of negative effects,and problems emerge endlessly.According to her own learning experien...In recent years,China's college English education has achieved a great success.However,at the same time,it also brings a lot of negative effects,and problems emerge endlessly.According to her own learning experience,as well as combining the experience of her own college English teaching,the writer is trying to combine the famous marketing theory"Push& Pull" with college English teaching methods,hoping to provide some suggestions to improve the current teaching situation.展开更多
By using Porter's Five Forces Model,and from 5 aspects of individual farmer,purchaser,new entrant,substitute and the enterprise of the same trade,I analyze the leading enterprise in Guizhou Province-LaoGanMa,so as...By using Porter's Five Forces Model,and from 5 aspects of individual farmer,purchaser,new entrant,substitute and the enterprise of the same trade,I analyze the leading enterprise in Guizhou Province-LaoGanMa,so as to reveal the commonality and particularity reflected from the competition degree of LaoGanMa as follows:LaoGanMa has absolute dominance over material purchase;the purchasers' recognition on the quality of LaoGanMa,bearing capacity of sales price and habitual consumption allay consumers' ability to bargain;as for the problems of substitutes,the threat of new entrants and competition of the same trading,LaoGanMa has not done enough.The thesis formulates the competitive strategy conducive to development,like differentiation strategy,Cost-leadership strategy and brand strategy,in order to promote the development of processing industries of agricultural products.展开更多
In this paper, we investigate the elastic wave full-waveform inversion (FWI) based on the trust region method. The FWI is an optimization problem of minimizing the misfit between the observed data and simulated data. ...In this paper, we investigate the elastic wave full-waveform inversion (FWI) based on the trust region method. The FWI is an optimization problem of minimizing the misfit between the observed data and simulated data. Usually</span><span style="font-family:"">,</span><span style="font-family:""> the line search method is used to update the model parameters iteratively. The line search method generates a search direction first and then finds a suitable step length along the direction. In the trust region method, it defines a trial step length within a certain neighborhood of the current iterate point and then solves a trust region subproblem. The theoretical methods for the trust region FWI with the Newton type method are described. The algorithms for the truncated Newton method with the line search strategy and for the Gauss-Newton method with the trust region strategy are presented. Numerical computations of FWI for the Marmousi model by the L-BFGS method, the Gauss-Newton method and the truncated Newton method are completed. The comparisons between the line search strategy and the trust region strategy are given and show that the trust region method is more efficient than the line search method and both the Gauss-Newton and truncated Newton methods are more accurate than the L-BFGS method.展开更多
文摘Trademark,which is commonly known as brand,is the logo of commodity produced by manufacturer or operator of goods.Such kind of logo is usually composed of words or graphs,or by the combination of them.The trademarks of this paper refer to the trademark words,or brand names. This paper starts with the characteristics of English and Chinese trademarks,and then exhibits the current situation and problems in trademark translation;puts forward some basic strategies and methods of translation.Finally,some principles are provided to make translation of trademarks much more vivid and more expressive.All the above is to arouse consumers’ desire to buy,which will make the products more competitive.
文摘The paper aims to discuss the English learning situation of Chinese university students in the domain of motivation theory.With specific focus on enhancing learners’ intrinsic motivation, the paper analyzes the motivation orientation of Chinese university students and suggests four motivating strategies to promote students to become self - motivated learners.
文摘In recent years,China's college English education has achieved a great success.However,at the same time,it also brings a lot of negative effects,and problems emerge endlessly.According to her own learning experience,as well as combining the experience of her own college English teaching,the writer is trying to combine the famous marketing theory"Push& Pull" with college English teaching methods,hoping to provide some suggestions to improve the current teaching situation.
文摘By using Porter's Five Forces Model,and from 5 aspects of individual farmer,purchaser,new entrant,substitute and the enterprise of the same trade,I analyze the leading enterprise in Guizhou Province-LaoGanMa,so as to reveal the commonality and particularity reflected from the competition degree of LaoGanMa as follows:LaoGanMa has absolute dominance over material purchase;the purchasers' recognition on the quality of LaoGanMa,bearing capacity of sales price and habitual consumption allay consumers' ability to bargain;as for the problems of substitutes,the threat of new entrants and competition of the same trading,LaoGanMa has not done enough.The thesis formulates the competitive strategy conducive to development,like differentiation strategy,Cost-leadership strategy and brand strategy,in order to promote the development of processing industries of agricultural products.
文摘In this paper, we investigate the elastic wave full-waveform inversion (FWI) based on the trust region method. The FWI is an optimization problem of minimizing the misfit between the observed data and simulated data. Usually</span><span style="font-family:"">,</span><span style="font-family:""> the line search method is used to update the model parameters iteratively. The line search method generates a search direction first and then finds a suitable step length along the direction. In the trust region method, it defines a trial step length within a certain neighborhood of the current iterate point and then solves a trust region subproblem. The theoretical methods for the trust region FWI with the Newton type method are described. The algorithms for the truncated Newton method with the line search strategy and for the Gauss-Newton method with the trust region strategy are presented. Numerical computations of FWI for the Marmousi model by the L-BFGS method, the Gauss-Newton method and the truncated Newton method are completed. The comparisons between the line search strategy and the trust region strategy are given and show that the trust region method is more efficient than the line search method and both the Gauss-Newton and truncated Newton methods are more accurate than the L-BFGS method.
