The paper presents theoretical reflection upon international marketing strategy in the framework of internationalization and globalization of the market. It consists of four parts. The first one debates the nature and...The paper presents theoretical reflection upon international marketing strategy in the framework of internationalization and globalization of the market. It consists of four parts. The first one debates the nature and reasons for corporate internationalization. The second part shows an international marketing strategy in the concept of corporate expansion. The strategy consists of two elements： the basic dimensions of foreign market entry modes （part 3） and business presence strategies in overseas markets （part 4）. This paper proposes a theoretical framework for research conducted by Department of Marketing of the Cracow University of Economics. The research has been conducted as a part of grant received by Polish National Centre of Science.展开更多
Since 1980s,with the deepening of the cultural communication between China and western countries,more and more works on China written by modern foreign scholars are translated into Chinese,and most of the versions are...Since 1980s,with the deepening of the cultural communication between China and western countries,more and more works on China written by modern foreign scholars are translated into Chinese,and most of the versions are of high quality. But there also exist some common deficiencies,the most representative of which lie in the versions reflecting the Chinese elements,that is,the versions are ( 1) less formal; ( 2) less idiomatical and ( 3) unable to correct the errors of the original. However,translation practice shows that back translation is an effective way to solve the problems above. Based on the discussion of the back translation theory and his experience from translating Chinese Characteristics,the author presents some corresponding strategies about back translation.展开更多
Trade marks are the marks of thecommodities and services. They arealso passes for the enterprises to enterthe market, and can reflect the economicbenefits and credit of the enterprises in acomprehensive manner. With t...Trade marks are the marks of thecommodities and services. They arealso passes for the enterprises to enterthe market, and can reflect the economicbenefits and credit of the enterprises in acomprehensive manner. With thedevelopment of the market economy and theexpansion of foreign trade and business,trade marks are playing a more and moreimportant role in the economy. To establishits own famous brands as well as to protectthe trade marks more effectively, China willspeed up its steps to implement the展开更多
The Philippines was in the 1960s a model of development in Asia and second to Japan,but occupies presently only the 11th position under South-East and East Asian countries in terms of GDP-per capita.The article explor...The Philippines was in the 1960s a model of development in Asia and second to Japan,but occupies presently only the 11th position under South-East and East Asian countries in terms of GDP-per capita.The article explores why this important Asian country with a long colonial past and enormous economic potential still ranks under lower-income countries and has in the last decades let pass by many other Asian countries.In answering this question,the approach of external triggers for accelerated development is being applied.In stark contrast to the success stories of the strongly outward-looking Asian countries like the four Tigers,later of Thailand and Vietnam the Philippines never developed a vision of an open economy connecting pro-actively to the world markets.Trade is hampered by a non-competitive and highly protected national economy.The existing FDI is more oriented to the profitable local markets.Foreign debts were never effectively used and international tourism was never well promoted.Linking these failures to the existing power structures in the country,it seems very much that the backward forces like the big landowners,the local producers and industrialists never wanted and continue not to want to open up the economy to international competition and governments are complacent with these groups.Various indicators demonstrate the long-term decline of the Philippines:Among them the slow growth of the GDP and the continuously high poverty rates.As the alliance of big business and policy holds firm no change in the failing nationalistic economic model can be detected leaving the bleak outlook that the economic decline will continue.展开更多
文摘The paper presents theoretical reflection upon international marketing strategy in the framework of internationalization and globalization of the market. It consists of four parts. The first one debates the nature and reasons for corporate internationalization. The second part shows an international marketing strategy in the concept of corporate expansion. The strategy consists of two elements： the basic dimensions of foreign market entry modes （part 3） and business presence strategies in overseas markets （part 4）. This paper proposes a theoretical framework for research conducted by Department of Marketing of the Cracow University of Economics. The research has been conducted as a part of grant received by Polish National Centre of Science.
文摘Since 1980s,with the deepening of the cultural communication between China and western countries,more and more works on China written by modern foreign scholars are translated into Chinese,and most of the versions are of high quality. But there also exist some common deficiencies,the most representative of which lie in the versions reflecting the Chinese elements,that is,the versions are ( 1) less formal; ( 2) less idiomatical and ( 3) unable to correct the errors of the original. However,translation practice shows that back translation is an effective way to solve the problems above. Based on the discussion of the back translation theory and his experience from translating Chinese Characteristics,the author presents some corresponding strategies about back translation.
文摘Trade marks are the marks of thecommodities and services. They arealso passes for the enterprises to enterthe market, and can reflect the economicbenefits and credit of the enterprises in acomprehensive manner. With thedevelopment of the market economy and theexpansion of foreign trade and business,trade marks are playing a more and moreimportant role in the economy. To establishits own famous brands as well as to protectthe trade marks more effectively, China willspeed up its steps to implement the
文摘The Philippines was in the 1960s a model of development in Asia and second to Japan,but occupies presently only the 11th position under South-East and East Asian countries in terms of GDP-per capita.The article explores why this important Asian country with a long colonial past and enormous economic potential still ranks under lower-income countries and has in the last decades let pass by many other Asian countries.In answering this question,the approach of external triggers for accelerated development is being applied.In stark contrast to the success stories of the strongly outward-looking Asian countries like the four Tigers,later of Thailand and Vietnam the Philippines never developed a vision of an open economy connecting pro-actively to the world markets.Trade is hampered by a non-competitive and highly protected national economy.The existing FDI is more oriented to the profitable local markets.Foreign debts were never effectively used and international tourism was never well promoted.Linking these failures to the existing power structures in the country,it seems very much that the backward forces like the big landowners,the local producers and industrialists never wanted and continue not to want to open up the economy to international competition and governments are complacent with these groups.Various indicators demonstrate the long-term decline of the Philippines:Among them the slow growth of the GDP and the continuously high poverty rates.As the alliance of big business and policy holds firm no change in the failing nationalistic economic model can be detected leaving the bleak outlook that the economic decline will continue.
