A virtual character is a design of a fictitious creature with distinctive characteristics created by people,and Disney virtual characters are those Intellectual Property(IP)images that appeared in Disneyland and Disne...A virtual character is a design of a fictitious creature with distinctive characteristics created by people,and Disney virtual characters are those Intellectual Property(IP)images that appeared in Disneyland and Disney movies.This investigation aimed to explore why many younger females are keen to spend money on Disney virtual characters.This paper adopted the Marketing Mix Theory strategy(product,price,placement,and promotion(4P)),and the SWOT analysis method has been utilized.This paper investigated the relationship between the 4Ps and consumers’purchasing intentions,and it turned out that unique design and effective promotion in this Disney case would promote consumers’purchase intention,while the higher price and less accessible placements affected their purchase intentions.Thus,the high price and limited places somewhat inhibit customers’desire to buy;due to the attractiveness of the product itself and the promotion on the internet,the target consumers are still willing to consume.展开更多
On the basis of sufficient understanding about the general situation of the Lu＇an planning area, Anhui Province, this paper uses strengths weakness opportunity threats （SWOT） analysis to analyze the internal and ex...On the basis of sufficient understanding about the general situation of the Lu＇an planning area, Anhui Province, this paper uses strengths weakness opportunity threats （SWOT） analysis to analyze the internal and external factors of the development of the planning area itself; then it analyzes the industrial cluster situation in the planning area, and uses GIS space analysis to analyze the industry status of the planning area, integrating it with the geographic space expression to provide references for formulating the economic development program of the Lu＇an planning area.展开更多
文摘A virtual character is a design of a fictitious creature with distinctive characteristics created by people,and Disney virtual characters are those Intellectual Property(IP)images that appeared in Disneyland and Disney movies.This investigation aimed to explore why many younger females are keen to spend money on Disney virtual characters.This paper adopted the Marketing Mix Theory strategy(product,price,placement,and promotion(4P)),and the SWOT analysis method has been utilized.This paper investigated the relationship between the 4Ps and consumers’purchasing intentions,and it turned out that unique design and effective promotion in this Disney case would promote consumers’purchase intention,while the higher price and less accessible placements affected their purchase intentions.Thus,the high price and limited places somewhat inhibit customers’desire to buy;due to the attractiveness of the product itself and the promotion on the internet,the target consumers are still willing to consume.
基金Supported by the National Natural Science Foundation of China(41101407)the Natural Science Foundation of Hubei Province(2014CFB377,2010CDZ005)
文摘On the basis of sufficient understanding about the general situation of the Lu＇an planning area, Anhui Province, this paper uses strengths weakness opportunity threats （SWOT） analysis to analyze the internal and external factors of the development of the planning area itself; then it analyzes the industrial cluster situation in the planning area, and uses GIS space analysis to analyze the industry status of the planning area, integrating it with the geographic space expression to provide references for formulating the economic development program of the Lu＇an planning area.
