Based on the memetics and through a large number of examples, this paper expounds several effective methods to create strong brand name memes. It's hoped that this paper will offer brand name designers some useful...Based on the memetics and through a large number of examples, this paper expounds several effective methods to create strong brand name memes. It's hoped that this paper will offer brand name designers some useful advice on how to create successful brand name memes.展开更多
"Chen Ou Style"is one of the most popular discourses and widely used by many people in communication. In this paper, it is analyzed from a memetics perspective that regards"Chen Ou Style"as a stron..."Chen Ou Style"is one of the most popular discourses and widely used by many people in communication. In this paper, it is analyzed from a memetics perspective that regards"Chen Ou Style"as a strong meme. The purpose is to find out the internal generating mechanism for a meme to become successful, to reveal the evolution process of language, and to provide some useful guidelines and references for better language use. It is concluded that the replication and transmission of"Chen Ou Style"indicates the existence of language memes, and memetics provides a new perspective for the analysis of language imitation, transmission, change and development.展开更多
Nowadays,computer-mediated communication(CMC) becomes one of the most convenient ways for people to connect with each other in which Chinese/English code-switching has been frequently used and widely spread.The articl...Nowadays,computer-mediated communication(CMC) becomes one of the most convenient ways for people to connect with each other in which Chinese/English code-switching has been frequently used and widely spread.The article will memeticly interpret this language phenomenon based on the authentic examples collected from various kinds of CMC,and point out that the Chinese/English code-switching in CMC is a kind of strong memeplex which includes many different strong memes,resulting in the popularity of Chinese/English code-switching in CMC.展开更多
文摘Based on the memetics and through a large number of examples, this paper expounds several effective methods to create strong brand name memes. It's hoped that this paper will offer brand name designers some useful advice on how to create successful brand name memes.
文摘"Chen Ou Style"is one of the most popular discourses and widely used by many people in communication. In this paper, it is analyzed from a memetics perspective that regards"Chen Ou Style"as a strong meme. The purpose is to find out the internal generating mechanism for a meme to become successful, to reveal the evolution process of language, and to provide some useful guidelines and references for better language use. It is concluded that the replication and transmission of"Chen Ou Style"indicates the existence of language memes, and memetics provides a new perspective for the analysis of language imitation, transmission, change and development.
文摘Nowadays,computer-mediated communication(CMC) becomes one of the most convenient ways for people to connect with each other in which Chinese/English code-switching has been frequently used and widely spread.The article will memeticly interpret this language phenomenon based on the authentic examples collected from various kinds of CMC,and point out that the Chinese/English code-switching in CMC is a kind of strong memeplex which includes many different strong memes,resulting in the popularity of Chinese/English code-switching in CMC.
