Research on the Evolution Structure of Fragment Disordering Public Opinion in College Students’ Network Circle Group

Clarifying the evolution structure of public opinion induced and spread by fragmentation in college students’ network circle group is the key to understanding college students’ online social psychological demands, grasping the development trend of public opinion, and designing targeted public opinion governance strategies. On the basis of identifying the key variables in the process of public opinion communication, DEMATEL-ISM model is used to explore the attribute positioning, relative importance level and hierarchical association mechanism of ante-variable and result variable, and then the governance strategies for fragment disordering public opinion in network circle groups of college students is designed. According to the study, exogenous stimuli, the uniqueness of discourse system, the number of spectacular texts and micro-narrative mode constituted the deep-rooted causes of fragment disordering public opinion. The unique situational and information attributes of network circle groups often become an important “booster” of disordered public opinion. The topic deviation is often accompanied with the formation of negative emotions. The corresponding public opinion governance strategies are sought from the aspects of shaping the network environment, adjusting the operation mechanism of the network circle group, improving the efficiency of using fragmented information, and optimizing the human resources of colleges.

Investigation and analysis of network psychology of college students

Based on basic situational research and analysis carried out on 638 college students using network, we found that as many as 20 percent of the students are not only largely dependent on internet, but also addicted to it. Further biography characteristics analyses for different individuals on the four dimensions of the network forced addiction, tolerance, and time management and interpersonal relationship and health, show that there are significant differences in grades, gender with different education levels of their parents. Further researches on discrepancy that addicted groups have in network entertainment addiction, network information, cyber porn, network relations and network transactions addictions also illustrate that significant discrepancies exist in gender, net age, different discipline and other factors. Finally we put forward some correlative measures to solve the problems of college students network psychology from individuals, schools, and society levels.

Network Group Psychological Education of College Students

Based on the perspective of psychology,this paper analyzes the causes and characteristics of college students’network mass incidents,explores the psychological factors of college students’network mass incidents,and puts forward the educational strategies to solve college students’network mass incidents:No.1.Adhere to humanism and take appeals as the center;No.2.To improve the campus network public opinion guidance mechanism under the guidance of relevant social cognition theories;No.3.Strengthen communication and improve communication skills;No.4.Promote information disclosure and transparency,and eliminate uncertainty and ambiguity.