The retention of customers is fundamental to the success of sport organizations for a variety of reasons,not the least of which is it is less expensive for an organization to keep a current customer than to gain a new...The retention of customers is fundamental to the success of sport organizations for a variety of reasons,not the least of which is it is less expensive for an organization to keep a current customer than to gain a new one.Since customer repurchase intention is an important indicator to predict repurchase behavior,exploring the factors that influence this behavior has important theoretical and practical implications in the commercial martial arts school market.Although previous research provides a foundation for the factors that influence a customer's repurchase intention,additional empirical work is warranted.This study was designed to integrate the findings of previous studies and examine how utilitarian factors(perceived value and switching cost),a hedonic factor(perceived enjoyment),and social/psychological factors(confirmation and satisfaction)directly or indirectly influenced consumers'repurchase intentions in the context of commercial martial arts schools.The results indicated that customer satisfaction had the strongest impact on customer repurchase intention,followed by perceived enjoyment,switching costs,confirmation,and perceived value.展开更多
The neural basis of language switching, especially endogenous language control, remains largely unclear. We used a cue-stimulus paradigm and measured behavioral indices and scalp event-related potentials to investigat...The neural basis of language switching, especially endogenous language control, remains largely unclear. We used a cue-stimulus paradigm and measured behavioral indices and scalp event-related potentials to investigate the endogenous control of switching between Chinese and English. In the experiment, unbalanced Chinese （L1） - English （L2） speakers named pictures in L1 or L2 according to an auditory cue presented 700 ms （cue-stimulus interval） before the picture onset. The reaction time （RT） was longer in the switch condition and the switch cost （difference of RTs between switch and repeat conditions） of L1 （L2→L1） was greater than L2 （L1→L2）. P2 component elicited by the cue onset showed the neural switch cost of L1 at the frontocentral regions, with a leftward distribution, but not the switch cost of L2. The greater switch cost of L1 in behavioral responses and neural activity suggests that the frontocentral areas play an important role in endogenous language control, and switching back to the native language might require more endogenous control.展开更多
文摘The retention of customers is fundamental to the success of sport organizations for a variety of reasons,not the least of which is it is less expensive for an organization to keep a current customer than to gain a new one.Since customer repurchase intention is an important indicator to predict repurchase behavior,exploring the factors that influence this behavior has important theoretical and practical implications in the commercial martial arts school market.Although previous research provides a foundation for the factors that influence a customer's repurchase intention,additional empirical work is warranted.This study was designed to integrate the findings of previous studies and examine how utilitarian factors(perceived value and switching cost),a hedonic factor(perceived enjoyment),and social/psychological factors(confirmation and satisfaction)directly or indirectly influenced consumers'repurchase intentions in the context of commercial martial arts schools.The results indicated that customer satisfaction had the strongest impact on customer repurchase intention,followed by perceived enjoyment,switching costs,confirmation,and perceived value.
基金supported by the National Natural Science Foundation of China (91120016 and 61203363)the Program of Introducing Talents of Discipline to Universities (111 Project) of China (B12027)+1 种基金the Program for Changjiang Scholars and Innovative Research Team in Universities (PCSIRT) of China (IRT0910)Fundamental Research Funds for the Central Universities of China
文摘The neural basis of language switching, especially endogenous language control, remains largely unclear. We used a cue-stimulus paradigm and measured behavioral indices and scalp event-related potentials to investigate the endogenous control of switching between Chinese and English. In the experiment, unbalanced Chinese （L1） - English （L2） speakers named pictures in L1 or L2 according to an auditory cue presented 700 ms （cue-stimulus interval） before the picture onset. The reaction time （RT） was longer in the switch condition and the switch cost （difference of RTs between switch and repeat conditions） of L1 （L2→L1） was greater than L2 （L1→L2）. P2 component elicited by the cue onset showed the neural switch cost of L1 at the frontocentral regions, with a leftward distribution, but not the switch cost of L2. The greater switch cost of L1 in behavioral responses and neural activity suggests that the frontocentral areas play an important role in endogenous language control, and switching back to the native language might require more endogenous control.
