F. S. Fitzgerald is one of the greatest American novelists and his work, The Great Gatsby is the paradigmatic writing of Jazz Age. In the fiction, the symbolic representation of colors is more strikingly exhibited, wh...F. S. Fitzgerald is one of the greatest American novelists and his work, The Great Gatsby is the paradigmatic writing of Jazz Age. In the fiction, the symbolic representation of colors is more strikingly exhibited, which is part and parcel of the total artistic achievement of this masterpiece. This essay intends to explore the symbolic meanings of colors in the novel, suggesting that the color imagery contributes to reproducing the kaleidoscope in the magnificent social life of Jazz Age and implies the inevitable disillusionment of the protagonist＇s American dream that is defined as his pursuit of romantic love with Daisy, further intertwined with the search for a personal grail.展开更多
Araby is a short story by the famous Irish stream-of-consciousness writer James Joyce.Through a series of images,the novel expresses the theme of the story:the“mental paralysis”of Dubliners and the“spiritual Epiph...Araby is a short story by the famous Irish stream-of-consciousness writer James Joyce.Through a series of images,the novel expresses the theme of the story:the“mental paralysis”of Dubliners and the“spiritual Epiphany”of the little boy,which reflects the spiritual barren of Dubliners at that time.Through the analysis of the symbolic meaning of many images in the work,this paper reveals the social background and religious significance hidden behind the images.展开更多
Thomas Hardy is a very important writer of critical realism in the Victorian Age.His famous short story,The Son’s Vetoshows his achievement in literature,just like his novels.In this story,Hardy describes and depicts...Thomas Hardy is a very important writer of critical realism in the Victorian Age.His famous short story,The Son’s Vetoshows his achievement in literature,just like his novels.In this story,Hardy describes and depicts the social environment and the inner world of the characters with the aesthetic principles of classical tragedies.Moreover,he goes deep into the root of Sophy’s tragedy.In the story,Hardy discloses the hypocrisy of the capitalist society and the institutional restraints,which result in Sophy’s tragedy.This story tells us that when humans escaped from the primary underdeveloped humanism,but they may be suffocated by the laws of civilization.This paper attempts to analyze the symbolic meaning of Sophy’s facial complexion’s contributions to the theme of this story from three stages.This paper aims to enrich the studies of The Son’s Veto.展开更多
＂The Great Gatzby＂ is a novel written by American writer Fitzgerald, which was selected as one of the top hunderd excellent novels by American academic authority at the end of 20th Century. Since the birth of the no...＂The Great Gatzby＂ is a novel written by American writer Fitzgerald, which was selected as one of the top hunderd excellent novels by American academic authority at the end of 20th Century. Since the birth of the novel, Fitzgerald has become one of the most important American writers. In this novel, the author has used many symbolic techniques, which makes the novel theme extend to the American Dream failure from the surface love tragic love story. This paper interpretes the symbolic meaning of novel from the three aspects of specific things, color symbol and character symbol.展开更多
The Tempest is usually taken to be Shakespeare's last play written without a collaborator for the London stage before his retirement to Stratford. It is an excellent romantic story. The symbolic meaning of the cha...The Tempest is usually taken to be Shakespeare's last play written without a collaborator for the London stage before his retirement to Stratford. It is an excellent romantic story. The symbolic meaning of the characters in this drama has been a sustained topic for the critics. This essay tries to put forward some new interpretations based on a summary of existing ideas.展开更多
This paper explores how consumers’ para-social interaction(PSI) bridges source credibility and consumer brand-related responses when they are exposed to advertising images with celebrity symbols. Two studies were con...This paper explores how consumers’ para-social interaction(PSI) bridges source credibility and consumer brand-related responses when they are exposed to advertising images with celebrity symbols. Two studies were conducted by collecting data through online surveys. The results, based on a structural equation modelling analysis, show that both perceived attractiveness and expertise of celebrities could affect the strength of consumer-celebrity PSI, which in turn allow the consumer to establish a personal connection with the endorsed brand and result in positive brand-related responses. Additionally, when a celebrity possess only one kind of advantage, whether it is perceived physical appearance or perceived expertise in specific field, the audience’s willingness to interact with the celebrity would increase as the celebrity’s perceived expertise increases. But when a celebrity is outstanding in both perceived physical appearance and perceived expertise, the intensity of the audience’s willingness to interact with the celebrity is more susceptible to the change of the perceived appearance of the celebrity. The research proves the indispensable role of the consumer-celebrity PSI for transferring the symbolic meaning of the celebrity endorser to the meaning of the consumer self, inspiring the consumercelebrity relationship perspective in endorsement advertising research. In addition, the research supplies the source credibility models and brand attitude models.展开更多
文摘F. S. Fitzgerald is one of the greatest American novelists and his work, The Great Gatsby is the paradigmatic writing of Jazz Age. In the fiction, the symbolic representation of colors is more strikingly exhibited, which is part and parcel of the total artistic achievement of this masterpiece. This essay intends to explore the symbolic meanings of colors in the novel, suggesting that the color imagery contributes to reproducing the kaleidoscope in the magnificent social life of Jazz Age and implies the inevitable disillusionment of the protagonist＇s American dream that is defined as his pursuit of romantic love with Daisy, further intertwined with the search for a personal grail.
文摘Araby is a short story by the famous Irish stream-of-consciousness writer James Joyce.Through a series of images,the novel expresses the theme of the story:the“mental paralysis”of Dubliners and the“spiritual Epiphany”of the little boy,which reflects the spiritual barren of Dubliners at that time.Through the analysis of the symbolic meaning of many images in the work,this paper reveals the social background and religious significance hidden behind the images.
文摘Thomas Hardy is a very important writer of critical realism in the Victorian Age.His famous short story,The Son’s Vetoshows his achievement in literature,just like his novels.In this story,Hardy describes and depicts the social environment and the inner world of the characters with the aesthetic principles of classical tragedies.Moreover,he goes deep into the root of Sophy’s tragedy.In the story,Hardy discloses the hypocrisy of the capitalist society and the institutional restraints,which result in Sophy’s tragedy.This story tells us that when humans escaped from the primary underdeveloped humanism,but they may be suffocated by the laws of civilization.This paper attempts to analyze the symbolic meaning of Sophy’s facial complexion’s contributions to the theme of this story from three stages.This paper aims to enrich the studies of The Son’s Veto.
文摘＂The Great Gatzby＂ is a novel written by American writer Fitzgerald, which was selected as one of the top hunderd excellent novels by American academic authority at the end of 20th Century. Since the birth of the novel, Fitzgerald has become one of the most important American writers. In this novel, the author has used many symbolic techniques, which makes the novel theme extend to the American Dream failure from the surface love tragic love story. This paper interpretes the symbolic meaning of novel from the three aspects of specific things, color symbol and character symbol.
文摘The Tempest is usually taken to be Shakespeare's last play written without a collaborator for the London stage before his retirement to Stratford. It is an excellent romantic story. The symbolic meaning of the characters in this drama has been a sustained topic for the critics. This essay tries to put forward some new interpretations based on a summary of existing ideas.
文摘This paper explores how consumers’ para-social interaction(PSI) bridges source credibility and consumer brand-related responses when they are exposed to advertising images with celebrity symbols. Two studies were conducted by collecting data through online surveys. The results, based on a structural equation modelling analysis, show that both perceived attractiveness and expertise of celebrities could affect the strength of consumer-celebrity PSI, which in turn allow the consumer to establish a personal connection with the endorsed brand and result in positive brand-related responses. Additionally, when a celebrity possess only one kind of advantage, whether it is perceived physical appearance or perceived expertise in specific field, the audience’s willingness to interact with the celebrity would increase as the celebrity’s perceived expertise increases. But when a celebrity is outstanding in both perceived physical appearance and perceived expertise, the intensity of the audience’s willingness to interact with the celebrity is more susceptible to the change of the perceived appearance of the celebrity. The research proves the indispensable role of the consumer-celebrity PSI for transferring the symbolic meaning of the celebrity endorser to the meaning of the consumer self, inspiring the consumercelebrity relationship perspective in endorsement advertising research. In addition, the research supplies the source credibility models and brand attitude models.
