In the digital era, the mobile-empowered customers have new power in the palms of their hands, which means that their shoppingand buying behaviors are being totally transformed by the ability to buy anything at any ti...In the digital era, the mobile-empowered customers have new power in the palms of their hands, which means that their shoppingand buying behaviors are being totally transformed by the ability to buy anything at any time from any place. Bank account is the base camp ofmoney in economic activity, therefore who wins the mobile terminal who embraces bank accounts, who embraces bank accounts who achievesthe world, for the winner can master customer resource and business foundation. This passage focuses on the issue that how to create bankaccounts on mobile terminal for mobile banking industry in the digital era, introduced the developing background of mobile banking industry,analyzed the main challenges mobile banking industry faces, and finally concluded a workable mobile terminal-bank account problem solvingmodel from strategy level, technical level and marketing level.展开更多
文摘In the digital era, the mobile-empowered customers have new power in the palms of their hands, which means that their shoppingand buying behaviors are being totally transformed by the ability to buy anything at any time from any place. Bank account is the base camp ofmoney in economic activity, therefore who wins the mobile terminal who embraces bank accounts, who embraces bank accounts who achievesthe world, for the winner can master customer resource and business foundation. This passage focuses on the issue that how to create bankaccounts on mobile terminal for mobile banking industry in the digital era, introduced the developing background of mobile banking industry,analyzed the main challenges mobile banking industry faces, and finally concluded a workable mobile terminal-bank account problem solvingmodel from strategy level, technical level and marketing level.
