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Co-translation Strategy for Chinese Culture Going-out in View of the West Learning during the Second Translation Climax in Chinese History
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作者 李晓雨 《海外英语》 2018年第13期152-153,共2页
Co-translation is a translation model has been thoughout the whole translation history,and a new co-translation modelemerged in the second translation climax of Chinese history—"Oral Interpretation by Foreigners... Co-translation is a translation model has been thoughout the whole translation history,and a new co-translation modelemerged in the second translation climax of Chinese history—"Oral Interpretation by Foreigners and Written Chinese by ChineseIntellectuals".During this period,the co-translation brought about the"Western Learning"effect,which was a huge driving forceto the development of China at that time.Consequently,concerning the"Chinese Culture’s Going-out Strategy"in current China,the co-translation model can be analogously used as a reference.By investigating related researches and reading relevant litera-ture,it proposed a co-translation strategy that is consistent with"Chinese Culture Going-out"strategy. 展开更多
关键词 CO-TRANSLATION Western LEARNING Chinese Culture going-out strategy CO-TRANSLATION strategy
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Study on the "Going out" Strategy in Reform of the Supply Front for Agriculture
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作者 Sidian QU 《Asian Agricultural Research》 2017年第4期41-44,共4页
The three rural issues have been always valued by all circles. At present,the main conflict of agriculture in China has been changed from insufficient total amount to structural conflict. Thus,deeply promoting the ref... The three rural issues have been always valued by all circles. At present,the main conflict of agriculture in China has been changed from insufficient total amount to structural conflict. Thus,deeply promoting the reform of agricultural supply front has become a primary work in rural areas. It is required to follow the national grain security strategy based on domestic supply and moderate imports,to ensure production capacity. Besides,China should make full use of domestic and foreign markets and resources to protect the domestic agricultural consumption demand,which is favorable for resolving the current structural conflict and also favorable for sustainable agricultural development. 展开更多
关键词 "going out" strategy Grain security Agricultural production capacity cooperation Reform of the supply-front
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"Going Global" Strategies of Chinese Culture from the Audience' s Perspective
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作者 Zhou Ying 《学术界》 CSSCI 北大核心 2017年第5期305-314,共10页
This paper revealed American students'interest in Chinese culture potentially due to China's recent development.Moreover,participants reported that understanding Chinese culture would broaden their perspective... This paper revealed American students'interest in Chinese culture potentially due to China's recent development.Moreover,participants reported that understanding Chinese culture would broaden their perspective to include customs which were perceived as quite different from their own.Unsurprisingly,all of the participants were interested in superficial experiences with Chinese culture,like eating Chinese food.More than half of the participants indicated a desire to visit historical sites,such as the Great Wall and the Forbidden City.Half of the participants would like to travel in big cities such as Beijing and Shanghai,if they were to visit China.Not a few of Chinese descendants were eager to go to China for tracing roots.According to the results of the research,some"going global"strategies of Chinese culture were provided.The results may impact on Chinese culture's"going global"trend and offer support to the spread of Chinese culture. 展开更多
关键词 中国培养 目标 全球的战略 听众透视图
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Some Thoughts on the Going Global Strategy for China's Aerospace Industry
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作者 Ji Mann 《Aerospace China》 2011年第4期19-20,共2页
In light of economic globalization and the international economic landscape that has been changed by the global financial crisis,China's economy has already been completely integrated into the global economy.The C... In light of economic globalization and the international economic landscape that has been changed by the global financial crisis,China's economy has already been completely integrated into the global economy.The Chinese enterprises face fierce competition not only internationally as they pursue a "going global" strategy,but also in the domestic market from foreign companies.Therefore,to make their business operations international is not an option,but a must.Entergrises must cultivate international strategic thinking and an international vision,learn to use international resourcrs and markets,optimize resource distribution,develop advantages,and raise their core competiveness. 展开更多
关键词 In Some Thoughts on the going Global strategy for China’s Aerospace Industry
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An Improved Binary Wolf Pack Algorithm Based on Adaptive Step Length and Improved Update Strategy for 0-1 Knapsack Problems
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作者 Liting Guo Sanyang Liu 《国际计算机前沿大会会议论文集》 2017年第2期105-106,共2页
Binary wolf pack algorithm (BWPA) is a kind of intelligence algorithm which can solve combination optimization problems in discrete spaces.Based on BWPA, an improved binary wolf pack algorithm (AIBWPA) can be proposed... Binary wolf pack algorithm (BWPA) is a kind of intelligence algorithm which can solve combination optimization problems in discrete spaces.Based on BWPA, an improved binary wolf pack algorithm (AIBWPA) can be proposed by adopting adaptive step length and improved update strategy of wolf pack. AIBWPA is applied to 10 classic 0-1 knapsack problems and compared with BWPA, DPSO, which proves that AIBWPA has higher optimization accuracy and better computational robustness. AIBWPA makes the parameters simple, protects the population diversity and enhances the global convergence. 展开更多
关键词 BINARY WOLF PACK ALgoRITHM 0-1 knapsack problem ADAPTIVE step length Update strategy
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Analyzing and Appraising Country Risks What we should know when talking about China Textile's Going abroad Strategy
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作者 JIN, Bo 《China Textile》 2007年第10期52-63,共12页
The new millennium has witnessed the stunning growth of Chinese textile industry, China has become the largest textile producer and textile exporter in the world. With exports of Chinese textile products outnumbered t... The new millennium has witnessed the stunning growth of Chinese textile industry, China has become the largest textile producer and textile exporter in the world. With exports of Chinese textile products outnumbered those of all the other nations, various forms of trade frictions against Chinese textile products have arisen. 展开更多
关键词 Analyzing and Appraising Country Risks What we should know when talking about China Textile’s going abroad strategy
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早期脑室-腹腔分流术联合颅骨修补术对脑外伤伴脑积水患者GCS、GOS评分的影响 被引量:8
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作者 朴松鹤 齐宇 孙志博 《黑龙江医药科学》 2020年第2期47-48,共2页
目的:探讨拟定早期脑室-腹腔分流术+颅骨修补术同期治疗方案对脑外伤合并脑积水患者应用后对其GOS评分以及GCS评分产生的影响。方法:选择我院2017-05~2019-06收治的92例脑外伤合并脑积水患者作为实验对象;信封法分组后拟定每组手术方案... 目的:探讨拟定早期脑室-腹腔分流术+颅骨修补术同期治疗方案对脑外伤合并脑积水患者应用后对其GOS评分以及GCS评分产生的影响。方法:选择我院2017-05~2019-06收治的92例脑外伤合并脑积水患者作为实验对象;信封法分组后拟定每组手术方案;参照组46例:拟定早期脑室-腹腔分流术+颅骨修补术分期治疗方案展开;实验组46例:拟定早期脑室-腹腔分流术+颅骨修补术同期治疗方案展开;最终就两组患者手术治疗良好率、并发症总占比、GOS评分以及GCS评分展开对比。结果:实验组脑外伤合并脑积水患者手术治疗良好率71.74%高于参照组50.00%明显(P<0.05);实验组脑外伤合并脑积水患者并发症总占比4.35%低于参照组28.26%明显(P<0.05);治疗前,实验组脑外伤合并脑积水患者GOS评分以及GCS评分同参照组比较差异不明显(P>0.05);治疗后,实验组GOS评分以及GCS评分均高于参照组明显(P<0.05)。结论:脑外伤合并脑积水患者于临床接受治疗期间,早期脑室-腹腔分流术+颅骨修补术同期治疗方案的拟定与应用,利于治疗良好率提升,并发症减少,GOS评分以及GCS评分提升,最终促进脑外伤合并脑积水患者的早期转归。 展开更多
关键词 脑外伤 脑积水 早期脑室-腹腔引流术 颅骨修补术 goS评分 GCS评分
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N Cycle, N Flow Trends in Japan, and Strategies for Reducing N_2O Emission and NO_3^- Pollution 被引量:11
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作者 K.MINAMI 《Pedosphere》 SCIE CAS CSCD 2005年第2期164-172,共9页
To feed an increasing population, large amounts of chemical nitrogen fertilizer have been used to produce much of our food, feed and fiber thereby increasing nitrogen levels in soils, natural waters, crop residues, li... To feed an increasing population, large amounts of chemical nitrogen fertilizer have been used to produce much of our food, feed and fiber thereby increasing nitrogen levels in soils, natural waters, crop residues, livestock wastes,and municipal and agricultural wastes, with national and international concern about its potential adverse effects on environmental quality and public health. To understand these phenomena and problems, first the nitrogen cycle and the environment are described. Then recent trends for nitrogen cycling through the food and feed system, N2O emissions from fertilized upland and paddy soils, and NO-3 pollution in ground water in Japan are reported. Finally, mitigation strategies in Japan for reducing N2O emission and NO-3 pollution are proposed, including nitrification inhibitors, controlled release fertilizers, utilization of plant species that could suppress nitrification, utilizing the toposequence, government policy, and appropriate agricultural practices. Of all the technologies presented, use of nitrification inhibitors and controlled release fertilizers are deemed the most important with further development of these aspects of technologies being expected. These practices, if employed worldwide, could help reduce the load, or environmental deterioration, on the Earth's biosphere. 展开更多
关键词 mitigation strategy N2O emission NO3- pollution nitrogen cycle
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基于GO-FLOW方法的转辙机部件预防性维修策略研究
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作者 廖理明 王鑫 +2 位作者 林金强 江磊 王小敏 《铁路计算机应用》 2020年第10期54-58,73,共6页
为解决目前转辙机因采用固定时间间隔的预防性维修导致的维修资源浪费及潜在人为失误造成的安全隐患,提出一种基于GO-FLOW方法的转辙机部件预防性维修策略;依据转辙机的组成结构和工作流程,建立转辙机GO-FLOW模型,在设备整体可靠性约束... 为解决目前转辙机因采用固定时间间隔的预防性维修导致的维修资源浪费及潜在人为失误造成的安全隐患,提出一种基于GO-FLOW方法的转辙机部件预防性维修策略;依据转辙机的组成结构和工作流程,建立转辙机GO-FLOW模型,在设备整体可靠性约束下,利用故障统计数据,计算在不同服役时间段内转辙机主要部件的可靠度,据此确定维修时间间隔变化的转辙机部件预防性维修方案,以实施针对性维修,更好地平衡维修经济性和安全性。 展开更多
关键词 转辙机 预防性维修 go-FLOW方法 维修策略 维修时间间隔
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Empathy and Cognitive Schema:The Ways of Chinese Culture Going Global Reconsidered
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作者 Zhu Yushuang Qi Tao 《学术界》 CSSCI 北大核心 2020年第9期209-218,共10页
In spite of its acknowledged achievements and contributions in recent years,it is still necessary to review the diplomacy of Chinese culture going global.Approached from the perspective of cognition and affection,the ... In spite of its acknowledged achievements and contributions in recent years,it is still necessary to review the diplomacy of Chinese culture going global.Approached from the perspective of cognition and affection,the main reason leading to the low efficiency of Chinese official cross-cultural communication is that the collectivism implied in the governmental institutes is in conflict with the individualism schema in Western mainstream discourse,making it difficult to invoke empathy from Western audience.By contrast,some popular culture spread through the Internet is empathy-provoking only because it contains two schemata of nostalgia and individualism that have been embedded in many Western netizens’cognition.In other words,popular culture has little communicating power to transmit the essence of Chinese culture.Given the limitations of these two ways,China should at least make adjustments on four aspects to improve the effect of its culture going out:(1)integrate more mutually shared schemata into the selected Chinese culture;(2)modernize the cultural contents and transmission methods;(3)reduce the role of the government and insist on diversifying and individualizing communication subjects;(4)encourage the creation of fine culture. 展开更多
关键词 Chinese culture going global EMPATHY cognitive schema REFLECTIONS strategies
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经外侧裂-岛叶入路手术对基底节区高血压脑出血患者术后GOS评分及日常生活能力的影响 被引量:2
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作者 范兴标 《基层医学论坛》 2019年第2期210-211,共2页
目的探讨经外侧裂-岛叶入路手术在基底节区高血压脑出血治疗中的应用价值。方法选取2016年3月—2017年12月我院88例基底节区高血压脑出血患者,按照手术入路的差异将其分为观察组与对照组,每组44例。观察组行经外侧裂-岛叶入路手术;对照... 目的探讨经外侧裂-岛叶入路手术在基底节区高血压脑出血治疗中的应用价值。方法选取2016年3月—2017年12月我院88例基底节区高血压脑出血患者,按照手术入路的差异将其分为观察组与对照组,每组44例。观察组行经外侧裂-岛叶入路手术;对照组行经颞叶皮层入路手术,术后随访3个月,对比2组格拉斯哥预后评分(GOS)、手术前及术后3个月日常生活能力量表(ADL)评分。结果观察组GOS评分预后良好率为70.45%,高于对照组的47.73%(P<0.05);术后3个月2组ADL评分均较手术前提高,且观察组高于对照组(P<0.05)。结论经外侧裂-岛叶入路手术治疗基底节区高血压脑出血,有利于改善患者预后,提高术后日常生活能力。 展开更多
关键词 基底节区高血压脑出血 经外侧裂-岛叶入路手术 goS评分 日常生活能力
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On Howard Goldblatt’s Translation of Red Sorghum from the Perspective of Chinese Culture “Going Out”
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作者 邓玉华 朱红雷 《海外英语》 2019年第21期191-193,共3页
The culture is a crucial source of national cohesion and creativity,and the cultural soft power reflects the comprehensive national strength of the country.Chinese culture“Going Out”strategy aims to bring Chinese cu... The culture is a crucial source of national cohesion and creativity,and the cultural soft power reflects the comprehensive national strength of the country.Chinese culture“Going Out”strategy aims to bring Chinese culture to the whole world,and to improve Chinese people cultural confidence and Chinese cultural soft power.Literary translation is an important way to spread Chinese culture to the world,and this article explores the characteristics of Howard Goldblatt’s translation of Red Sorghum from the perspective of Chinese culture“Going Out”to gain enlightenment on Chinese literary translation to bring Chinese culture to the world. 展开更多
关键词 Chinese culture“going Out”strategy Howard goldblatt RED SORGHUM
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Stator Winding Turn Faults Diagnosis for Induction Motor by Immune Memory Dynamic Clonal Strategy Algorithm
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作者 吴洪兵 楼佩煌 唐敦兵 《Journal of Donghua University(English Edition)》 EI CAS 2013年第4期276-281,共6页
Quick detection of a small initial fault is important for an induction motor to prevent a consequent large fault.The mathematical model with basic motor equations among voltages,currents,and fluxes is analyzed and the... Quick detection of a small initial fault is important for an induction motor to prevent a consequent large fault.The mathematical model with basic motor equations among voltages,currents,and fluxes is analyzed and the motor model equations are described.The fault related features are extracted.An immune memory dynamic clonal strategy(IMDCS)system is applied to detecting the stator faults of induction motor.Four features are obtained from the induction motor,and then these features are given to the IMDCS system.After the motor condition has been learned by the IMDCS system,the memory set obtained in the training stage can be used to detect any fault.The proposed method is experimentally implemented on the induction motor,and the experimental results show the applicability and effectiveness of the proposed method to the diagnosis of stator winding turn faults in induction motors. 展开更多
关键词 artificial immune system dynamic clonal strategy fault diagnosis stator winding motorCLC number:TH17Document code:AArticle ID:1672-5220(2013)04-0276-06
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Development Strategies of E-commerce for Small and Medium - sized Enterprises
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作者 Maarina 《International Journal of Technology Management》 2016年第9期21-22,共2页
In the economic structure of our country, small and medium-sized enterprises (SMEs) are the most important part of the backbone, with the continuous popularization of the Internet, e-commerce has gradually become a ... In the economic structure of our country, small and medium-sized enterprises (SMEs) are the most important part of the backbone, with the continuous popularization of the Internet, e-commerce has gradually become a business model that the current small and medium enterprises must face and accept, The development of enterprises is of great signifi cance. In this context, the article first introduced the importance of the development of e-commerce SMEs, and then based on the actual operation of the community put forward and analyzed the current e-commerce development under the existing problems, and finally based on the actual lack of effective Development Strategy of E - commerce for Small and Medium - sized Enterprises. 展开更多
关键词 small and medium enterprises e - commerce development strategy
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早期颅骨修补联合脑室-腹腔分流治疗脑外伤并脑积水的效果及GOS评分评价
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作者 闫业枫 曲建波 《中文科技期刊数据库(文摘版)医药卫生》 2021年第12期82-83,共2页
研究对脑外伤术后颅骨缺损并脑积水患者早期干预,进行颅骨修补联合脑室-腹腔分流术的疗效及相关GOS评分。方法:在本文研究中将脑外伤术后颅骨缺损并脑积水患者作为研究对象,200例收治时间在2019年度12月—2020年度12月,根据随机抽签分... 研究对脑外伤术后颅骨缺损并脑积水患者早期干预,进行颅骨修补联合脑室-腹腔分流术的疗效及相关GOS评分。方法:在本文研究中将脑外伤术后颅骨缺损并脑积水患者作为研究对象,200例收治时间在2019年度12月—2020年度12月,根据随机抽签分组原则分为实验组100例、对照组100例,分别采取常规手术治疗方式、早期颅骨修补联合脑室-腹腔分流治疗方式,分析并且对比两组各项指标。结果:实验组COS(4.26±0.85)分;GVS(12.99±1.74)分均优于对照组(P<0.05);实验组运动功能评分(84.34±1.92)分、日常活动能力评分(82.56±1.82)分均高于对照组(P<0.05)。结论:早期颅骨修补联合脑室-腹腔分流治疗脑外伤术后颅骨缺损并脑积水的效果显著,且能够改善患者预后情况。 展开更多
关键词 早期颅骨修补 脑室-腹腔分流 治疗 脑外伤并脑积水 效果 goS评分
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Appraisal of Existing HIV/AIDs Prevention and Control Measures and Presentation of Innovative Strategies to End HIV/AIDS Epidemic by 2030
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作者 Mathias Tumwebaze John Rubaihayo Mpairwe Harold 《Open Journal of Epidemiology》 2023年第3期178-194,共17页
Background: Globally, UNAIDS report 2022 shows, there are 84.2 million people affected by HIV/AIDS and 40.1 million deaths from AIDS since the start of epidemic. In sub-Saharan Africa, women and girls accounted for 63... Background: Globally, UNAIDS report 2022 shows, there are 84.2 million people affected by HIV/AIDS and 40.1 million deaths from AIDS since the start of epidemic. In sub-Saharan Africa, women and girls accounted for 63% of all new HIV infections in 2021 with, six in seven new HIV infections among adolescents aged 15 - 19 years being girls. Key populations accounted for 70% of HIV infections globally in 2021, with 51% of these new HIV infections in sub-Saharan Africa. Reflecting on the 4 decades’ journey of HIV epidemic amidst local, national and international efforts, the UN target of ending AIDS as a public health threat by 2030 remains questionable unless new innovative ways are used. This study aimed at analyzing existing HIV/AIDS interventions, discuss UN interventions in line with ending HIV/AIDS by 2030 then, suggest and discuss new innovative ways of ending HIV scourge by 2030. Methods: Systematic literature review methodology was used to extract existing published information on HIV prevention strategies from 1981 to 2023. The articles were previewed by 2 experts for quality and grouped by intervention. Of the 637 articles accessed, on HIV prevention/control only 45 met the inclusion criteria. Data were synthesized using a narrative synthesis approach following standard guidelines on synthesis without meta-analysis. Descriptive analysis was done, strength and limitations were identified. UNAIDS recommendations for ending HIV/AIDS by 2030 identified and analyzed. New Innovations in HIV/AIDS were presented and discussed. The scope of the reviewed literature was limited to HIV preventive strategies practiced between 1981 and 2023. Results: Findings show that, Uganda’s HIV prevalence was at a peak in 1991 of 15% (30% among pregnant women in urban areas). ABC strategy is claimed to have turned sharply downward the prevalence through the mid-1990s and reached 5% (14% for pregnant urban women) by 2001. Analysis of the strategy showed that the achievements of the strategy could not be sustained, subsequently HIV prevalence rose again. This is because none of the ABC components can independently reduce HIV problem. In the real world, 100% abstinence has failed, condom use only reduces infection by 90% (WHO), and lifelong monogamy is impractical. Such limitations weaken ABC strategy. The study established that Post-exposure prophylaxis (PEP) i.e. taking HIV medicines within 72 hours (3 days) after a possible exposure to HIV infection is a safe, effective and a globally practiced HIV preventive intervention in emergency situations of HIV exposure. However, PEP is limited to care sought within 72 hours after exposure and yet timely access especially in rural areas and for key populations remains a big challenge. Oral PrEP was also identified as effective HIV preventive measure that can reduce HIV risk from sex by about 99% and from injection drug users by 74%. However, like PEP, timely access especially in rural areas and for key populations remains a big challenge. The UNAIDS 95-95-95 strategy (i.e. 95% of people know their HIV status, 95% with +HIV status be on sustained ART and 95% on ART get viral load suppression) formed the basis for setting the target of ending HIV/AIDS epidemic by 2030. However, our analysis shows that this target is unrealistic given the above highlighted limitations/ barriers in preventive measures and the unlikely perfect adherence (100%) to ART by all enrolled HIV positive persons. Conclusion: Ending HIV/AIDS by 2030 cannot be achieved by implementing the current preventing strategies and control measures. This study established that most of the existing HIV preventive strategies and control measures have a number of limitations. However, with sustained UN 95-95-95 strategy supplemented with additional innovative ways, there is hope that the UN dream of ending HIV/AIDS though not necessarily by 2030, can in the long run be achieved. 展开更多
关键词 HIV Prevention Innovative HIV Strategies UNAIDS 95-95-95 Ending HIV by 2030 ABC strategy
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“一带一路”背景下我国企业“走出去”的税收挑战
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作者 朱慧 吴景阳 唐丽华 《商业经济》 2024年第4期154-157,共4页
自“一带一路”倡议开展以来,我国以及“一带一路”沿线国家经济贸易已取得诸多成效,然而随着世界经济市场、经济环境的发展变化,“走出去”企业将面临更为复杂的经济环境。通过分析“走出去”企业的营商环境及税收服务环境,以及面临的... 自“一带一路”倡议开展以来,我国以及“一带一路”沿线国家经济贸易已取得诸多成效,然而随着世界经济市场、经济环境的发展变化,“走出去”企业将面临更为复杂的经济环境。通过分析“走出去”企业的营商环境及税收服务环境,以及面临的税收挑战,为企业及相关部门提供了完善纳税人权益保护机制、增强管理层税收风险管控意识、加大对东道国税制差异的了解程度、提升税务风险管理水平、加强企业与外部的沟通效率等建议,以促进我国企业“走出去”步伐。 展开更多
关键词 一带一路 走出去 税收挑战 应对策略
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“一带一路”倡议下职业教育“走出去”的实践探索--以广东农工商职业技术学院为例 被引量:7
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作者 陈慧 《广东农工商职业技术学院学报》 2020年第2期11-15,21,共6页
"一带一路"倡议呼唤中国职业教育输出,"一带一路"背景下,广东农工商职业技术学院坚守职业教育"走出去"的理念,在职业教育专业技能、课程标准、行业标准、教师资源输出方面进行了大胆探索。通过搭建职业... "一带一路"倡议呼唤中国职业教育输出,"一带一路"背景下,广东农工商职业技术学院坚守职业教育"走出去"的理念,在职业教育专业技能、课程标准、行业标准、教师资源输出方面进行了大胆探索。通过搭建职业教育平台、开发服务海外企业的人力资源、完善校内规章制度、拓展学生特色项目彰显"走出去"的影响力、降低"走出去"的风险、练好"走出去"的内功、展现"走出去"的成果,在职业教育"走出去"的道路上起到了示范引领作用。 展开更多
关键词 职业教育 “走出去” 一带一路 实践探索
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“湘企出海”背景下职业化与国际化外语人才培养策略研究
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作者 赵慧敏 《湖北开放职业学院学报》 2024年第10期69-70,76,共3页
随着“湘企出海”战略的进一步深入,湘企积极投身“一带一路”沿线国家和地区建设,其对外语人才的需求也日益呈现多元化趋势,纯语言性的外语人才逐渐暴露出国际视野不够开阔、跨文化沟通能力薄弱、专业实践能力欠缺等痛点,因此高职院校... 随着“湘企出海”战略的进一步深入,湘企积极投身“一带一路”沿线国家和地区建设,其对外语人才的需求也日益呈现多元化趋势,纯语言性的外语人才逐渐暴露出国际视野不够开阔、跨文化沟通能力薄弱、专业实践能力欠缺等痛点,因此高职院校为提升其人才适配性,通过职业适应性、匹配性、可持续发展等培养其职业化特征,通过创新培养理念、丰富教学资源、优化教学内容等培养其国际化特征,探索了一条适应产业发展的具有国际视野的应用型、技术技能型外语人才培养途径。 展开更多
关键词 湘企出海 职业化 国际化 培养策略
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元宇宙背景下中国数字广告出海的战略选择
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作者 谭辉煌 《湖北科技学院学报》 2024年第6期1-9,22,共10页
全球数字广告市场进入低速增长期,原因在于技术所释放的经济潜能基本上达到了增长极限,数字广告享受技术所带来的红利已经见顶。因此,全球数字广告需要一轮新的技术创新来激发新的发展潜能和开辟新的发展空间,而元宇宙正好具备了这种技... 全球数字广告市场进入低速增长期,原因在于技术所释放的经济潜能基本上达到了增长极限,数字广告享受技术所带来的红利已经见顶。因此,全球数字广告需要一轮新的技术创新来激发新的发展潜能和开辟新的发展空间,而元宇宙正好具备了这种技术可供:基于新的网络与交互技术可供的场景化和沉浸式传播,以及基于新的计算与人工智能技术可供的高度智能化传播。正是意识到元宇宙对未来的重要意义,全球互联网巨头纷纷加紧了元宇宙的生态布局。就中国而言,要深刻认识到数字广告出海并不是地理意义上的走出国门和走向世界,而是要抢占全球互联网空间的高地。为此,中国数字广告出海应构建短视频广告、电商广告和游戏广告的业态矩阵,并采取国内商业模式复制与国外本土化运营相结合的出海模式。策略上,通过技术与创意的双核驱动来实现成功出海。 展开更多
关键词 中国 数字广告 出海 元宇宙 战略
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