A Study on the Factors Influencing Consumer Purchase Decision Under the Live-Streaming Sales Model

In recent years,with the rapid development and popularization of Internet information technology,many new media platforms have risen rapidly,and major e-commerce companies have begun to explore the mode of livestreaming.Especially during the COVID-19 pandemic,due to the lockdown,live-streaming has become an important means of economic development in many places.Owing to its remarkable characteristics of timeliness,entertainment,and interactivity,it has become the latest and trendiest sales mode of e-commerce channels,reflecting huge economic potential and commercial value.This article analyzes two models and their characteristics of live-streaming sales from a practical perspective.Based on this,it outlines consumer purchasing decisions and the factors that affect consumer purchasing decisions under the live-streaming sales model.Finally,it discusses targeted suggestions for using the live-streaming sales model to expand the consumer market,hoping to promote the healthy and steady development of the live-streaming sales industry.

Optimization of Electricity Purchase and Sales Strategies of Electricity Retailers under the Condition of Limited Clean Energy Consumption

In the process of my country’s energy transition,the clean energy of hydropower,wind power and photovoltaic power generation has ushered in great development,but due to the randomness and volatility of its output,it has caused a certain waste of clean energy power generation resources.Regarding the purchase and sale of electricity by electricity retailers under the condition of limited clean energy consumption,this paper establishes a quantitative model of clean energy restricted electricity fromthe perspective of power system supply and demand balance.Then it analyzes the source-charge dual uncertain factors in the electricity retailer purchasing and selling scenarios in the mid-to long-term electricity market and the day-ahead market.Through the multi-scenario analysis method,the uncertain clean energy consumption and the user’s power demand are combined to form the electricity retailer’s electricity purchase and sales scene,and the typical scene is obtained by using the hierarchical clustering algorithm.This paper establishes a electricity retailer’s risk decisionmodel for purchasing and selling electricity in themid-and long-term market and reduce-abandonment market,and takes the maximum profit expectation of the electricity retailer frompurchasing and selling electricity as the objective function.At the same time,in themediumand longterm electricity market and the day-ahead market,the electricity retailer’s purchase cost,electricity sales income,deviation assessment cost and electricity purchase and sale risk are considered.The molecular results show that electricity retailers can obtain considerable profits in the reduce-abandonment market by optimizing their own electricity purchase and sales strategies,on the premise of balancing profits and risks.

Consumers'Purchase Intention of Geographical Indication Agricultural Products under the Background of Live-streaming Sales:An Exploratory Research Based on Grounded Theory

Exploring the mechanism for the formation of consumer purchase intentions of geographical indication agricultural products in the context of live-streaming sales can provide an important reference for brand marketing of geographical indication agricultural products.In this study,in-depth interviews were conducted with consumers of geographical indication agricultural products.Based on grounded theory,open coding,axial coding and selective coding were performed for interview text.Finally,21 concepts,7 subcategories and 3 main categories were obtained,and a model of the formation mechanism of the purchase intention of geographical indication agricultural products under the background of live-streaming sales was constructed,that is,"consumer cognition-consumer attitude-consumer behavior".Among them,consumer cognition includes two dimensions:the type of geographical indication agricultural products and the live-streaming appeal strategy,i.e.,the personal cognition of consumer and the promotion of live-streaming host's strategy.Consumer attitude is value perception of consumers,mainly including two dimensions of functional value and emotional value.Consumer behavior is the consumer's willingness to buy.It has been concluded that the types of geographical indication agricultural products interact with the live-streaming appeal strategies.Through the intermediary of consumers'value perception,consumers'purchase intention is generated.Among them,resource-oriented geographical indication agricultural products adopt rational live-streaming appeal strategies,which can enhance the consumer's perception of functional value,thereby promoting their purchase intention;and cultural and creative geographical indication agricultural products brands adopt perceptual live-streaming appeal strategies,which can enhance the emotional value perception of consumers,thereby promoting their purchase intention.

The Genoese Commune Massari＇s Ledger of 1340： The First Computer Modeling Experience and Its Results

Since 1865, the scholars from different countries have been studying the Genoese Massari＇s ledger of 1340. The authors have used a fundamentally new approach when studying this famous register. The authors have also analyzed the full-scale financial processes （from registering the expenses of the commune to their coverage by revenue） instead of analyzing some separate transactions which could prove the presence of the double-entry when registering each economic fact. This becomes possible as a result of the reconstruction of medieval entries and registers in the form of a modem account and the construction of the computer model of the whole ledger of 1340. The model of the system is formed according to seven summits of the revenue of the commune, which are distributed upon many factors of registered expenses and united into 17 reporting points. The special attention is paid to the date of the transaction. The authors have found many answers to some questions which were mysteries before. The explanation is given to the sales of goods below the purchasing price and to the exchange of money with significant losses.

Key Account： The Negotiating Process

This research plans to evaluate the changes and evolutions from the real world of key account management compared to literature review： How decisions are taken, what processes help to be successful on tenders, how to cooperate on a world basis, what methods facilitate conclusions. This work looks for a measure of evolution and changes during a negotiation process by KAM compared to existing literature research. Key account negotiators take strategic dimensions into account when starting a negotiation process. They measure the cost of negotiations, help their clients to position themselves properly, and develop partnerships. In general, researchers are more interested in organization and clients than in integrated processes. The process analysis is built on an in-depth analysis of Key Account Management （KAM） on three matters： an in-depth interview of 20 Key Account Managers from such companies as Air Liquide, Matra, Alcatel, GEC Alstom, Bull, EADS, PPG, an advertising agency and Omnicom on prospecting, partnerships, client’s effectiveness optimization, client’s qualification, lobbies, networks, international accounts. This research shows how KAM faces complex situations, how training and monitoring bring solutions to difficult situations, how information is managed through transparency relationships, TV shows, press media, information from shows and fairs, competitors evaluation. This work conceptualizes the KAM negotiation process and permits to managers to identify the different negotiation steps from their numerous mutual professional witnesses. The number of companies could have been larger, but we interviewed each salesperson in depth. Future work on key account salespeople should consider the following subjects： influence of KAM on tenders. Which ethical steps KAM can take with client companies to improve results. Innovation perception by clients is as a tool for success.

Analysis on Forming Reason of RMB Appreciation Expectation

Since 2003, there has been a strong RMB appreciation expectation in the market. RMB exchange rate becomes the world focus again. This paper insists that the depreciation pressure of US dollar is the main reason that causes RMB appreciation expectation; the ＂double price action＂ of the Chinese tradable goods and non-tradable goods is the special reason that leads to RMB appreciation expectation; furthermore, the asymmetric foreign exchange rate management system in China strengthens RMB appreciation expectation.

1+X证书背景下药品经营与管理专业三融通课程体系构建研究——以药品购销职业技能等级证书为例

“1+X”证书背景下,在进行专业核心课程建设的同时,要体现职普融通、产教融通和课证融通,即“三融通”。而“三融通”的课程体系构建的最终落脚点为有效的课证融通。文章利用PDCA循环,形成了药品经营与管理相关专业核心课程的“三融通”课程构建路径,在课程建设过程中注重课证充分融通,将药品购销职业技能等级证书的技能点与课程思政元素有效融入专业的各级各类课程中,并进行多元客观评价以及本土化人才培养。

1+X证书背景下药品经营人才培养研究

目的探讨“1+X”证书背景下药品经营人才培养路径。方法以“药品购销”职业技能等级标准为指南,以“1+X”药品购销员考试内容为依据进行改革。结果修订和完善人才培养方案、课程标准,同时进行课程“三教”改革。结论“1+X”证书制度背景下进行药学专业(群)教育改革必要可行。

纸品行业新型进销存管理系统的设计与实现

基于纸品行业进销存管理流程的全面分析,重点针对企业实际生产过程中传统进销存系统无法解决的10项问题,结合FireBird的稳定和开源特性,使用Delphi开发了一套新系统。实际使用结果显示,该系统帮助十几家纸品企业成功解决了管理难题,可适用于纸品、塑料等行业,具有较强的推广价值。

从粮食购销领域违纪违法案例看我国粮食安全问题--基于价值链视角

在价值链视角下对粮食安全问题进行理论研究,之后基于粮食购销领域违纪违法典型案例,对粮库收购、存储、销售环节及其资金流、信息流、物资流进行分析,研究表明存在农民种粮积极性不高、粮库收购环节空子多、粮库亏库情况无底数、监管单位履职不到位、粮食安全意识不够强等影响粮食安全的问题,提出农业经营体系再丰富、订单收购制度再完善、智慧粮库建设再提速、监管单位责任再压实、粮食安全理念再传播的政策建议。

从实证视角看医药购销领域腐败问题治理对策

医药购销领域腐败作为医疗行业的痼疾顽症,不仅败坏行业风气,影响人民群众的健康获得感,而且阻碍“健康中国”战略目标的顺利实现。当前,医疗行业正掀起新一轮的反腐风暴,国家下决心集中整治医药领域腐败问题。从刑事司法判例的实证角度分析,我国医药购销领域腐败问题较为严重,其原因是复杂多元的,具有一定的行业性、历史性和系统性,需要内外兼治、综合施策。

论借名购房中的合同主体与物权归属

借名购房存在借名人、出名人、相对人三方主体,确定房屋所有权归属涉及三方利益平衡。欲明确借名购房中的物权变动与归属,前提在于精准厘定房屋买卖合同双方当事人。依据不同解释路径,虽然买受人的确定存在多种阐释可能,但原则上将之界定为出名人,无疑将使所有权转移为最贴合《中华人民共和国民法典》的现有物权变动规则。在明晰借名人的法律地位时,须严格贯彻不动产登记簿的外观主义,摒弃所谓事实物权、物权期待权理论。在处理涉及借名人的保护问题时,应综合考虑借名人的生存权利等其他相关价值因素,并将这些因素在执行异议之诉程序中作为特殊情况进行综合考量。

神经科学视角下在线图书选购研究

将图书在线信息分为“高评分高销量”“高评分低销量”“低评分高销量”“低评分低销量”四种情况,通过脑电技术记录读者对每种图书进行购买决策的认知过程和结果,从N200、N400以及晚正电位(Late Positive Potentinl,LPP)这三项脑电指标的变化中分析读者在“感知风险监测”“信息冲突分析”“选项价值评估”这三个决策阶段的神经活动,发现评分和销量信息显著影响读者的购买意愿,且信息不一致情形下,评分信息是影响购书决策的主导因素:在信息冲突分析阶段,高评分低销量引发的认知偏差更小;在选项价值评估阶段,高评分低销量引起的购买动机唤醒更加强烈;而在感知风险监测阶段,高评分低销量和低评分高销量引发的感知风险没有显著差异。

基于双层委托代理的电网代理购电最优合同设计

为有效传导一次能源成本,工商业用户现已全部进入电力市场,不满足直接市场交易条件的用户由电网代理购电参与市场,并逐步缩小电网代理购电范围。为满足当前市场需求,需要设计电网代理购电最优合同,考虑用户选择电力市场代理商的决策,并激励用户授权售电公司参与市场。依据委托代理理论,提出了基于双层委托代理的电网代理购电最优合同设计,上层电网-用户委托代理模型描述了电网在用户收益最大化目标函数下的代理购电最优合同设计。下层用户-售电公司委托代理模型描述用户授权售电公司参与市场的博弈行为,并以此作为上层模型的用户激励约束。最后,通过算例验证了所提出模型的可用性,并基于对模型参数与优化结果的影响分析给出了模型参数测算和基于用户画像应用不同的电网代理购电合同的建议。

购售同期模式下的核心经营指标管理体系

充分收集了梳理国家电网公司、国网上海市电力公司相关的政策文件,深度解析了相关政策规划,并结合国家电网公司在售电量管理和线损压降的工作部署,明确了政策要求。基于购售同期政策执行后,分析了国网上海嘉定供电公司核心经营指标的管理现状,在此基础上讨论了基于“一系三支”体系下的核心指标监控情况。

嘉兴市秋粮市场分析及晚稻轮换策略研究

在当前国内外粮食市场形势错综复杂的背景下,抓好秋粮收购工作是维护粮食市场稳定的现实需要,是保护种粮农民利益、端牢中国饭碗的实际行动。本文以中央储备粮嘉兴直属库的秋粮收购工作为例,介绍了嘉兴市秋粮收购形势调查、秋粮市场研判分析以及当地市场新情况新特点,最后提出了秋粮轮换购销工作开展的策略建议,包括监控市场动态、提高服务水平、优化轮入品种等策略。

基于供求关系的生猪契约定价博弈分析

从生猪产业链上养殖主体与工贸企业之间的供求关系出发,基于供求关系的情景差异,以生猪契约价格为研究对象,运用商品供求理论和博弈论方法,分析养殖主体和工贸企业之间围绕生猪购销价格的博弈过程,得到了信息获取与处理能力影响契约价格形成、养殖主体的决策心理规律、工贸企业价格降幅方案和谈判成功率、专业化合作组织有助于增强养殖主体的价格订单谈判力等结论,为我国生猪产业健康发展提供了理论依据和方法支撑。

基于数据仓库技术的进销存系统的设计与实现

文章以物资贸易公司的进销存管理系统设计为背景，介绍了基于数据仓库技术的企业进销存系统的设计思路和实现方法，为商贸流通企业进销存系统的建立提供了可供借鉴的经验。

电网企业购售电决策中的报价空间分析

电网企业作为电力市场的主要成员,面临着进行购售电决策的难题,其中需要确定市场主体参与电力市场竞争、进行报价决策时报价曲线的决策空间,即报价空间。作者首先阐述了电网公司购售电决策时可行报价曲线的各种约束条件以及可作为参考的边界曲线,分析了购售电报价空间的确定方法;然后分析了电网公司报价曲线变化对成交结果的影响,提出了报价水平调整空间的概念;阐述了报价空间及其分析方法在购售电决策过程中的应用方式,并以实际数值做出说明。文章对于市场主体竞价决策过程提高决策效率,合理地决策报价曲线,具有重要参考价值。

融资融券对上海证券市场影响的实证分析——基于流动性和波动性的视角

本文以我国上海证券市场的经验数据研究了融资融券交易的推出对市场流动性和波动性的影响。实证研究表明,在上海证券市场,融资融券交易机制与整个市场的波动性存在长期协整关系,而与市场流动性不存在长期协整关系;融资融券交易对市场流动性和波动性有因果引致作用。利用事件研究法对新纳入和剔除融资融券标的证券范围的个股进行参数或非参数检验表明:融资融券交易机制对个股的波动性具有一定平抑作用,并能提升个股流动性。最后,本文根据实证结论与我国融资融券交易发展现状对融资融券业务发展提出了政策建议。