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Tong Ren Tang: Extending the Brand Name Worldwide-An Interview with Ding Yongling, Manager of the Beijing Tong Ren Tang Technologies Co., Ltd., Import and Export Company
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《China Today》 2002年第3期64-65,共2页
关键词 Extending the brand Name Worldwide-An Interview with Ding Yongling Import and Export Company Ltd Tong Ren Tang WTO
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Cashmere World 2010——Building the Brand,Leading the Fashion
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作者 Zhao Fei 《China Textile》 2010年第12期14-15,共2页
Nov.23<sup>rd</sup> marks the launch of CASHMERE WORLD,the only trade fair dedicated exclusively to the whole supply chain of the global cashmere industry.It is the first-ever event jointly organized by th... Nov.23<sup>rd</sup> marks the launch of CASHMERE WORLD,the only trade fair dedicated exclusively to the whole supply chain of the global cashmere industry.It is the first-ever event jointly organized by the CFNA(China Chamber of Commerce for Import and Export of Foodstuffs,Native 展开更多
关键词 Cashmere World 2010 Building the brand Leading the Fashion World
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The development, upgrading and transformation of clothing industry under the background of big data
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作者 LUO DengYu YUAN Rong WANG Ye 《International English Education Research》 2016年第6期42-44,共3页
This article through to the interpretation of the characteristics of the apparel industry, from the "+" Intemet age and the great influence of e-commerce to the traditional clothing enterprises, under the backgroun... This article through to the interpretation of the characteristics of the apparel industry, from the "+" Intemet age and the great influence of e-commerce to the traditional clothing enterprises, under the background of big data of the apparel industry development present situation, trend and upgrade supply plates, and the research of marketing model transfomlation, objectively show the advantage of traditional manufacturing and thinking of combining the Internet. Through the mobile Internet custom design will be able to enjoy all over the world, and easy to operate, solve the problem of upstream and downstream never out into can get all the accessories. New way of consumption is affecting the development of the apparel industry. For now, most people's consumption habits and the traditional marketing mode of garment industry has been broken, for garment industry, it is not just a channel, but also a development trend. Factors of the transformation, and help us to grasp the development of the apparel industry. 展开更多
关键词 Garment industry TRANSFORMATION the brand Experience
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